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Dell Computer Corporation’s Rise to Success
Theory in Practice by AJ van de Ven

Strategic Management in Global Environments
Dr. Ofer Meilich
7 May 2004
Table of Contents
Dell at a Glance 2
Chapter 1 2 Company Profile 2 Dell’s Mission 3
Chapter 2 3 External Analysis 3 Player Identification 3 Five Forces Analysis 4
Chapter 3 6 Internal Analysis 6 Distinctive Competencies 6 Competitive Advantages 6
Chapter 5 7 Business Level Strategies 7 Generic Level Strategy 7 Competitive Positioning 8
Chapter 6 9 Industry Environment 9 Strategies to Manage Rivalry 9
Chapter 7 10 Technical Standards 10 Dominant Design 10 Standards 11 Paradigm Shifts 11
Chapter 8 12 Global Strategies 12 Global Expansion 12
Chapter 9 13 Integration Strategies 13 Vertical Integration 13 Strategic Outsourcing 14
Chapter 10 14 New Ventures 14 Expanding Beyond a Single Industry 14 Diversification 15
Chapter 12 16 Organizational Structure 16 Output Control 16 Organizational Culture 16 Functional Structure 17
“It Reminds Me of…” 17
Findings 18
References 19

Dell at a Glance

Headquartered in Round Rock, Texas, Dell Computer Corporation is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services. Revenue for the last four quarters totaled $41.4 billion and the company employs about 46,000 team members around the globe. Dell was founded in 1984 by Michael Dell, the computer industry's longest-tenured chief executive officer, on a...

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