...Van Gogh Vodka Copyright © Black Robot Advertising Ltd The contents of this document are confidential and the property of Black Robot Advertising Ltd and the recipients agree by accepting delivery of this document not to disclose or make use of any of its parts in any way whatsoever, to anyone without the prior written consent of Black Robot Advertising Ltd and an agreed monetary exchange for the right to use any or all of its contents. Executive Summary ...................................................................................................................................................................................................... 2 Brand Situation.............................................................................................................................................................................................................. 2 Findings, Insights and Issues......................................................................................................................................................................................... 3 Brand Switching ...................................................................................................................................................................................................... 3 Experience and Lifestyle ...............................................................................................................................................
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...Jan van Eyck was a leading Flemish painter in the Netherland Renaissance in the 15th century. Van Eyck is known primarily for his realistic portrait paintings, usually of religious subjects. At this point in time, oil painting was a new invention and not many artists knew just how to work with it. His work with oils is what made him such a talented artist in the 15th century. One work of his in particular that interests me is Giovanni Arnolfini and His Wife Giovanna Cenami, painted in 1434. This painting, made with oils on an oak panel, depicts a man and woman holding hands in what seems to be the bedroom area of their home. The man, wearing a long, fur-lined coat, is raising his right hand as if he is taking an oath or vow. The woman, dressed in a long, expensive looking green dress, has one hand resting on her stomach, as if she were pregnant, but according to historians, the swelling of a women’s stomach was just a sign of woman’s beauty. On the back wall of the room, van Eyck painted a mirror in the center of the wall, and above the mirror he wrote Jan de Eyck fuit hic, translating into “Jan van Eyck was here.” In the mirror, the reflection is that of two figures, one of these a man in a...
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...Van Doesburg was one of the principal artists of the Stijl Movement. The colors of the chair were one of the principal characteristics of the style. “The chair is composed out of a dramatic interplay of straight lines, where each element still maintains its own identity. Lines produce forms by enclosing space” (designhistory). The color scheme used is blue, black, red, and yellow. This colors created a dynamic balance and contrast. There is radical simplification by the use of straight lines and angles. This chair was created for reflection and to demonstrate that it is conceivable to create beautiful objects out of simple machine parts. (designhistory) It has a lot of similarity to the cubism movement but its ideology was different and their...
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...The Souls of Vans Marketing with Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes 7 Figure 4 Vans MTE 10 1.0 Executive Summary Vans is an original extreme sports tide brand, that was born in 1966 in the United States South California. At that time, the founder of the brand Vans—Paul Van Doren, with his three brothers: Jim Van Doren, Serge D'Elia and Gordy Lee due to unwilling their product was resold to retailers to reap huge profits, then they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding...
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...Vans: Skating on Air Team 17 Joseph Sayegh Eugene Salazar Irving Salazar Aviles Bobby Salinas Executive Summary Vans started with very humble beginnings in 1966 by under the name The Van Doran Rubber Company. They manufactured shoes and sold directly to the public for $2.49 to $4.99 a pair. Vans primary target market were individuals active in the surfing and skateboarding. Vans developed a marketing edge by providing shoes that would withstand the rigorous wear and tear of the skateboarding sport and it was the only company providing a customizable shoe product. During the 80’s Vans saw some success from marketing in the movie industry, but soon found themselves in bankruptcy after investments in the athletic show market. In 1995, Gary Schoenfeld was named CEO. He shifted manufacturing to Asia due the high manufacturing costs in the U.S. and to introduce a greater range of styles. By lowering costs, Vans would be able to increase margins and be exposed to new distribution channels. Vans man’s product line brought in $182 MM, but women and children’s, combined, offered greater than $100 MM revenue. By maintaining their grass roots beginning, Vans can increase their presence in the men’s, women’s and kids product lines. Humble Beginnings Vans is an American manufacturer of shoes founded in 1966 by Paul Van Doren with his brother James and two other partners. They broke the mold with their brick and mortar stores that only sold sneakers. Their customers...
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...VANS MARKETING PLAN Table Of Contents COMPANY HISTORY3 MISSION STATEMENT3 ENVIRONMENTAL ANALYSIS Consumer/Social factors3-4 Economic factors4 Technological factors4 Competitive factors4-5 SWOT ANALYSIS Strengths5 Weaknesses5 Opportunities5-6 Threats6 PRODUCT ANALYSIS Point of difference6 TARGET MARKET 6 Demographics7 Lifestyle7 Psychographics7 MARKETING GOALS AND OBJECTIVES Objectives7 Goals 8 MARKETING STRATEGY AND TACTICS8-9 Product9 Place10 Promotion10-11 BUDGET ALLOCATIONS11 PERSOFMANCE MEASUREMENTS11 SUMMARY11-12 BIBLIOGRAPHY13 COMPANY HISTORY Vans is a very popular skateboard and action sports apparel company. Shoes are what the company is known for but they also sell a variety of products including t-shirts, hoodies, beanies, watches, socks, hats and backpacks. The very first Vans shoe store opened at 704 East Broadway in Anaheim, California on March 1st, 1966 by Paul Van Doren. Van Doren worked with a shoe company on the East Coast, but was unhappy with the company so he and his partners moved to Southern California to create Vans. The Van Doren Rubber Company was unique in that it manufactures shoes and directly sells them to the public. Vans wanted to create a shoe that could stand up to any situation and be strong and durable, so they created their trademark waffle pattern on the bottom of the shoes with extra rubber for strength. The company started to become very popular in Southern California in the 1970’s when skateboarders...
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...-For Immediate Release- MERCEDES BENZ KEEPS INNOVATING AND LAUNCH THE A-CLASS. Madrid, 18 October of 1997. Mercedes Benz launches the A- Class which believes in the next generation , combining the internal comfort and space of a minivan with the practical dimensions of a compact car. The product development and new production cost an estimated DM 2.5 billion and lasted forty-seven months. This time, for the first time, Mercedes Benz class A represents a new milestone for our dynamic brand, setting up a new car completely new, down to the last detail. The Mercedes A-Class Concept is the first heartbeat of a new era whose expressive design stands for concentrated dynamism and innovation. Mercedes supports the reputation for quality with the launch of this new model, which addresses young families, singles, and 50 % woman, as well as families and couples needing a second city car. Our dynamic brand focus this time in his emotive design with powerful engines ranging from 80 kW to 155 kW. Moreover the class A car is still extremely efficient with emissions from just 98 g of CO2/km and a best-in-class drag coefficient of 0.27. The exterior designs the most progressive design in the compact class. It stands as 18 centimetres lower on the road the preceding model. This class A aim is to communicate design and dynamism at the very first glance. At the same time the new model point up that for Mercedes-Benz, safety is not a question of price - the accepted specification incorporate...
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...About a week ago after driving my Mini Cooper for a short distance the EML light in the car would come on and the car would hesitate. The car then would loose pressure dropping the speed from normal speed limit to no more than 5 – 10 mph. After parking the car, I noticed that the fan would come on and remain on for an extended period. When I lifted the hood of the car, I noticed that the coolant supply would be low. Replacing the coolant supply did not seem to fix the problem. I attempted to figure out the problem with an experiment. I drove the same speed around the block multiple times. The third or fourth time I noticed a difference. When I drove the car approximately a mile, the temperature gage would increase activating the EML. Then the car would hesitate, loose pressure, and decrease in mph. It seemed to be a direct correlation with an increase in temperature, the EML light coming on, losing pressure, and the decrease in mph. So to make sure there were not any confounding variables, I drove the car slowly to ensure speed was not a factor. Decreasing the speed did not change anything. I was able to make the same observation. I took the car to the auto repair shop. The repair person informed me that there was a leak in the coolant system. The leak caused an increase in the cars temperature. The increase in the cars temperature activated the EML light. The car would loose pressure. When the car lost pressure, the protection mechanism would activate to prevent any real...
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...take to consideration. I picked this because I am looking at buying a new car and while making small talk with the saleman I asked him this question. I got a lot of usefull information that relates to this question. There are many ways that a segment can be considered. For example, the auto market could be broke down or segmented into : driver age, engine size, model type, cost, and so on. However the more general bases include: By geography - such as where in the world was the product bought. Example America or Foreign By psychographics - such as lifestyle or beliefs. Example Cadilac or Hummer high class people. By socio-cultural factors - such as class. By demography - such as age, sex, and so on. A example of demography would be mini vans for family soccer moms type. Trucks for the working guy. A company will evaluate each segment based upon potential business success.Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliverhow big the segment is how the segment fits with the current direction of the companyand its vision. I also researched hotels and seen that there is a similarity with cars and hotels. Hotels are built to a specific price range like how you have your five star hotles and so forth. Cars are done the same way you have your affordable ones say a Nissian Versa a one star hotel then you have your Cadilac Escalade your Hilton or what ever a expesive...
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...The robbery It was summer vacations and I went on holiday with my friends Josie jump and jazzy Jasmine to France in a village to visit a friend. This was a wonderderful place to visit. We went to do grocery shopping, as we were going to do a party. It was a weaseling windy day, there was a bold man giving dirties. It was sunny Sam who sat motionlessly, scanning the street from the car he had stolen two days ago, red like blood and a nineteen eighties Mercedes that no one would notice. He'd been parked in front of a grocery store for about 2 hours tracking the cars ; who went in and out of the grocery store . Nobody really paid attention to the cars a lot, as everybody would be busy bees doing there shopping. Sam hadn't always been so careful. He'd spent a few years in prison because he was a bit stupid to think his plans through. But by now he had worked out some pretty good rules to follow. Sam didn't need too do much for his purposes anyway; he never liked the way of rich. He just wanted to lead a nice simple life away from the giant cities. Nothing wrong with that is there? , whispered to himself. Springfield lane didn't have much of a police force just a few cops here and there sorting out minor offences, which was their most serious duty. This is one of the reasons why Sam chooses villages rather than humungous cities; he can steal cars in this way. He was going to steal another Mercedes which was bogey green bogey green. He meets a pretty girl called Sophie...
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...tool. After Mr. Sheridan made his proposal, and according to testimony in a subsequent product liability suit, a top production engineer told Mr. Sheridan , "That ship has sailed. We told you that last time. Next subject." In Jimenez v Chrysler Corporation, 269 F.3d 439 (4th Cir. 2001), the jury deliberated only 2.5 hours before returning a verdict for the Jimenez family of $262.5 million, $250 million of which was punitive damages. Chrysler agreed with the National Highway Traffic Safety Administration (NHTSA) to replace the latches on 4 million minivans manufactured since 1984. Chrysler has spent $115 million for that replacement program on everything from notification to installation and estimates that about 61 percent of the van latches have now been replaced. The number of deaths from ejection through the rear minivan doors is 37, which is 11more than the fatalities from the Ford Pinto exploding gas tank defect but well short of GM's 168 fatalities in side-saddle gas tank collisions in that company's pickups. Chrysler has 40 lawsuits pending around the country that involve rear-door ejection deaths and injuries. However, damaging evidence brought out in the Jimenez case tends to be the focus of...
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...Managerial Economics Wednesday, February 25, 2015 Assignment #2 Vans Shoes Vans shoes were introduced in 1966 out of Los Angeles County, California by Paul Van Doren, hence the name Vans. It is considered a market leader amongst the skateboarding market, and is considered to be a niche product in the athletic shoe market. Vans regional strengths are the West Coast while maintaining international strengths through their distribution in over 50 countries as well as through the Internet. Since Vans shoes has been in business for nearly 50 years their Product Lifecycle has varied. The Product Lifecycle of Vans Shoes now is at the maturity stage, where sales grow at slowing rates and finally stabilize. In this stage, products get differentiated, price wars and sales promotion become common and a few weaker players exit. Growth in the Americas, representing about 70 percent of total revenues in 2011, will account for nearly half of the anticipated $1 billion in revenue growth. With balanced growth across both wholesale and direct-to-consumer channels, a key focus will be expansion outside Vans’ core West Coast market. Major metropolitan areas such as New York City and Mexico City, where Vans has demonstrated great success, will be utilized as epicenters to drive brand awareness. In EMEA (Europe/Middle East/Africa), Vans expects to add $350 million in revenues by 2016. This follows a year of exceptional growth in 2011 when Vans achieved 55 percent constant dollar revenue growth in the region...
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...Expansion Ideas As upcoming entrepreneurs we discussed many ideas that will be beneficial to the owners. Many consumers are being health conscience about what foods they should consume, the trend towards organic fruits and vegetables is increasing. We see an opportunity to expand this existent business to have a mobile produce truck a way to get fresh food into kitchens. The mobile store is simply a truck or van that will be converted to have a stand/showcase on the adjacent side of the truck/van, the truck will carry fresh produce and other healthy staples like grain, beans and dairy products that will then be displayed on the stand . The truck will travel to neighboring Old nursing Homes and Retirement Homes on certain days and hours which will be serviced by one to two employees. The prices will be reasonable and affordable to the clients . Many of the existent clients and potential clients will appreciate this unique service that brings the market to their homes. Clients can see, feel, and smell the fruits and vegetables they buy without traveling any distance which is a strategic idea for seniors that are mobility impaired. If the mobile truck expansion plan is too costly we can use another potential alternative which is simply setting up a Mini Market in the retirement home. The mini market will change from location to location on different days of the week so will have a set weekly schedule of the days and times that the Mini market will be open for business. The...
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...SHOES THAT PICK UP GIRLS May 13, 2012 SHOES THAT PICK UP GIRLS The Vans advertisement “How to pick up girls with your feet" implies to patrons that because someone is wearing these shoes it is inevitable that women will want them regardless of their looks, personality, or status. According to this ad, the shoes will elevate you to an irresistible status in a woman's eyes. This brand is mostly synonymous with the skater and the BMX biker scene; however it seems the company is trying to appeal to a bigger market. This advertisement uses appeals to ethos, pathos, and logos to sell a product Vans insists will undoubtedly attract woman simply because female onlookers see these shoes being worn. The visual image of an attractive woman in the advertisement is mainly working on a viewers need for acceptability in an attempt to motivate and convince them to purchase Vans shoes. The advertisement plays off the emotions of adolescence; teenagers and young adults are made to think that if they have these shoes beautiful women will be instantly attracted to them. Furthermore, the use of a beautiful woman with plump, full, luscious lips with a deep red lipstick color draws the viewer’s eyes immediately to the woman before anything else. This portrayal would lead one to believe wearing these shoes leads to gaining a beautiful, sensual woman. Secondly, the advertisement has credibility because of its name (Vans) and the reputation they have created for themselves throughout the years...
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...DSDFFSDFSDFGSD • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales. • High competition and difficult to retain the market. • Audi is expected to beat Mercedes market and become no.1. And it is looking forward to launch more models than Benz. Audi has biggest weapon of having Volkswagen. Since it has 99% shares of Audi • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales. • High competition and difficult to retain the market. • Audi is expected to beat Mercedes market and become no.1. And it is looking forward to launch more models than Benz. Audi has biggest weapon of having Volkswagen. Since it has 99% shares of Audi • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales. • High competition and difficult to retain the market. • Audi is expected to beat Mercedes market and become no.1. And it is looking forward to launch more models than Benz. Audi has biggest weapon of having Volkswagen. Since it has 99% shares of Audi • Automobile industry faces various problems to compete in the market. • All the automobile industries are facing problems due to increase in fuel rates, hence drop in sales...
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