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Vans

In: English and Literature

Submitted By cpersing251
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SHOES THAT PICK UP GIRLS

May 13, 2012

SHOES THAT PICK UP GIRLS

The Vans advertisement “How to pick up girls with your feet" implies to patrons that because someone is wearing these shoes it is inevitable that women will want them regardless of their looks, personality, or status. According to this ad, the shoes will elevate you to an irresistible status in a woman's eyes. This brand is mostly synonymous with the skater and the BMX biker scene; however it seems the company is trying to appeal to a bigger market. This advertisement uses appeals to ethos, pathos, and logos to sell a product Vans insists will undoubtedly attract woman simply because female onlookers see these shoes being worn.
The visual image of an attractive woman in the advertisement is mainly working on a viewers need for acceptability in an attempt to motivate and convince them to purchase Vans shoes. The advertisement plays off the emotions of adolescence; teenagers and young adults are made to think that if they have these shoes beautiful women will be instantly attracted to them. Furthermore, the use of a beautiful woman with plump, full, luscious lips with a deep red lipstick color draws the viewer’s eyes immediately to the woman before anything else. This portrayal would lead one to believe wearing these shoes leads to gaining a beautiful, sensual woman.
Secondly, the advertisement has credibility because of its name (Vans) and the reputation they have created for themselves throughout the years since opening their doors for business in 1966. Since opening their doors they were unique in that they manufactured shoes and sold them directly to the public. As the company continued to grow through the seventies they inadvertently became the choice shoe brand of skateboarders since they had a rugged make up and a sticky sole that was instrumental to the shoe gripping the skateboard. With sales continuing to be strong throughout southern California in the seventies and with support by professional skaters such as, Tony Alva and Stacy Peralta; it was only a matter of time before every child, adolescent, and young adult had to have the latest craze. Vans Shoe Company responded to the overwhelming demand for their shoes by adding new colors and patterns. They made additional improvements to the shoe to further appeal to BMX bikers in southern California. Through this creative marketing strategy of appealing to the public directly, Vans had nearly seventy stores in California and sold through dealers globally. Once gaining public acceptance as a company, Vans started manufacturing shoes for almost everything under the sun as far as footwear was concerned.
Finally, this advertisement though not making a prominent appeal does make a logical claim to an adolescent, teenager and even some young adults. Society has conditioned their brains to believe that wearing something that specific as a name brand item or a certain look will have them being perceived as desirable, irresistible or accepted. Probably the only logically correct person in this equation would be the person who created the advertisement.
Considering all of the information in the Vans advertisement "How to pick up girls with your feet” the ad is effective in making the three key appeals to the ethos, pathos and logos. This shoe ad especially tries to lure the young consumer looking for companionship who can, with the help of Vans, pick up girls simply because of wearing these shoes.

Website used: http://www.vintageadbrowser.com/clothes-ads-1990s

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