...When thinking about the children, if they eat meat, it can cause them to advance to puberty sooner(Vinding,9). Switching over from a meat and dairy diet to a vegan one can help lower the risk of developing these conditions and diseases. Moving on to our environment, factory farming is causing our pollution and climate to increase dramatically. Water and land wastage as well as the degradation of our ecosystem are just some of the other issues we are dealing with due to animal agriculture. The air is being polluted with ammonia from decaying manure, which can get inside our lungs causing fluid to build up leading to lung damage(Vinding,24). Livestock causes 64% of anthropogenic ammonia emissions, which helps contribute to acid rain(Vinding, 22). Greenhouse gas emission are releasing 65% of nitrous oxide which is 296 times more destructive than carbon dioxide that stays in the air for over 100 years(Hawthorne...
Words: 1414 - Pages: 6
...BUSINESS PLAN PEACE OF CAKE, LLC 234 JUDD ROAD SOUTHBURY, CT 06488 (203) 262‐3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!” SUBMITTED: MAY, 2012 TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY PAGE(S) 3 3 3 3 3 4 4 4 4 1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………. Strategic Goals……………………………………………………………………………. 1.4 Our Product……………………………………………………………………………………. 1.5 Mission Statement………………………………………………………………………….. 1.6 The Market…………………………………………………………………………………….. 2.0 COMPANY SUMMARY 2.1 Company Ownership………………………………………………………………………… 5 2.2 Company History……………………………………………………………………………… 2.3 Company Location……………………………………………………………………………. 3.0 SITUATION ANALYSIS 3.1 SWOT Analysis………………………………………………………………………………….. 6 3.2 Environmental Scan………………………………………………………………………….. 7-8 4.0 MARKETING ANALYSIS SUMMARY 4.1 Market Segmentation………………………………………………………………………. 9 4.2 Target Market Segment Strategy……………………………………………………… 10 4.3 Marketing Mix………………………………………………………………………………….. 10-11 4.4 Market Trends/Growth……………………………………………………………………… 11 4.5 Competition Research………………………………………………………………………. 11 4.6 Sustainable Competitive Advantage………………………………………………….. 12 5 5 TABLE OF CONTENTS……..continued 5.0 WEB PLAN SUMMARY 5.1 Website Development Requirements……………………………………………...
Words: 4209 - Pages: 17
... Company Identification 4 A2. Mission of the Company 4 A3. Business Goals 4 A4. Keys to Success 5 B. Company Summary 5 B1. Industry History 5 B2. Legal Form of Ownership 6 B3. Location and Facilities 6 B4. Management Structure 7 B5. Products and Services 8 C. Market Analysis 8 C1. Target Market 8 C2. Industry Analysis 9 C3. SWOT Analysis 10 D. Market Strategy 12 D1. 4Ps 12 D2. Price List 13 D3. Promotional Strategy 14 D4. Sales Forecast 14 E. Implementation Strategy 17 E1. Overall Strategy 17 E2. Monitoring Plan 17 F. Financial Statements and Projections 18 F1. Revenue and Cost Estimate……………………………………………………………….18 F1. Forecasted Profit and Loss Statement 18 F2. Forecasted Balance Sheet 19 G. Financial Report 19 G1. Financial Projections 19 G2. Financial Position 20 G3. Estimated Capital/Investment Needs 20 H. References……………………………………………………..……………………………………..21 A. Executive Summary A1. Company Identification: Vegetarian Delight is a food cart that will travel to different locations in Northern Oregon and Southern Washington where there will be special events every month of the year. We will travel to farmers’ markets weekdays during farmer market season with runs from April to October. On the weekends the cart will travel to county fairs and other special weekend events such as concerts, festivals and races. A2. Mission of the Company: Our mission is to provide healthy, tasteful meatless meals to patrons of the county fairs, farmers...
Words: 6212 - Pages: 25
...Environment and Behavior 2014, Vol 46(1) 70–101 © The Author(s) 2012 Reprints and permissions: sagepub.com/journalsPermissions.nav DOI: 10.1177/0013916512452428 eab.sagepub.com 452428EAB46110.1177/00139165124 52428Environment and BehaviorHowell © The Author(s) 2012 Reprints and permissions: sagepub.com/journalsPermissions.nav 1 The University of Edinburgh, UK Corresponding Author: Rachel A. Howell, Centre for the study of Environmental Change and Sustainability, School of Geosciences, The University of Edinburgh, Drummond Street, Edinburgh EH8 9XP, UK. Email: r.a.howell@sms.ed.ac.uk Investigating the LongTerm Impacts of Climate Change Communications on Individuals’ Attitudes and Behavior Rachel A. Howell1 Abstract To assess the effectiveness of climate change communications, it is important to examine their long-term impacts on individuals’ attitudes and behavior. This article offers an example study and a discussion of the challenges of conducting long-term investigations of behavioral change related to climate change communications (a vital and underresearched area). The research reported is a longitudinal panel study of the impacts on UK viewers of the climate change movie The Age of Stupid. The heightened levels of concern, motivation to act, and sense of agency about action that were initially generated by the movie did not measurably persist over the long term. The results also show that behavioral intentions do not necessarily translate into action. Data analysis raised...
Words: 12801 - Pages: 52
...Nutrition: A Handbook for Community Nurses JUDY BUTTRISS SARA STANNER AMANDA WYNNE WHURR PUBLISHERS Nutrition A Handbook for Community Nurses This page intentionally left blank Nutrition A Handbook for Community Nurses JUDY BUTTRISS PhD, SRD, RPHNutr Science Director, British Nutrition Foundation AMANDA WYNNE BSc, MSc, PGDipDiet, SRD and SARA STANNER BSc(Hons), MSc, RPHNutr Nutrition Scientist British Nutrition Foundation SERIES EDITOR MARILYN EDWARDS BSC(Hons), SRN, FETC Specialist Practitioner, General Practice Nursing, Bilbrook Medical Centre, Staffordshire W WHURR PUBLISHERS LONDON AND PHILADELPHIA © 2001 Whurr Publishers Ltd First published 2001 by Whurr Publishers Ltd 19b Compton Terrace London N1 2UN England and 325 Chestnut Street, Philadelphia PA 19106 USA All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Whurr Publishers Limited. This publication is sold subject to the conditions that it shall not, by way of trade or otherwise, be lent, resold, hired out, or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed upon any subsequent purchaser. British Library Cataloguing in Publication Data A catalogue...
Words: 39196 - Pages: 157
...“Will the Web Kill Colleges?” Will the Web Kill the Cupcake Business? Marlo Thomas In “Will the Web Kill Colleges?” by Zephyr Teachout (Chaffee, p. 91), the author is trying to argue that traditional brick-and-mortar schools will be replaced with online-base learning. The strongest point being made is that because of economic changes, the economy is slowing down, fewer learners wanting to take out student loans and aid being cut to universities; it will be more cost-effective for them to implement online-base learning. These classrooms are easy to manage and navigate for learners, with the plethora of access to resources online such as, “…access to videotaped lectures, full courses, free articles, openly available syllabi online—as well as books that can be searched and borrowed from libraries around the world.” (Chaffee, p. 91) It is also noted that online courses are at a cost savings that are drastically lower then living on campus. Five years ago, close to 4-million learners participated in at least one online learning experience, those numbers are probably double that in 2012. Even right now, every person in this the Capella MBA program is doing this very same thing, learning online. The schools shifting to this new model of learning are ones that middle-income and lower-income learners attend, state schools and local community colleges. Those state schools and local community colleges are experiencing heavy...
Words: 1914 - Pages: 8
...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
Words: 3733 - Pages: 15
...manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail. 2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13). 3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling methodology. And also data collection procedures selected and designed. (Cooper, & Schindler, 2011, p. 13) 4. For the manager to ensure high ethical standards applied, there should be safeguards put in place to protect the study participants, organizations clients and researchers. Recommendations should not exceed the scope of the study. And the study’s methodology and limitation section...
Words: 3082 - Pages: 13
...…….. …….. …….. …….. ……. …. 21 Financial Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. ……. ……. .24 Introduction A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food kiosks and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day. Executive Summary Overview: The purpose of this business plan is to raise money for the...
Words: 7414 - Pages: 30
...Meat vs Vegetarian: the War of Strong Opinions The question whether the views of people with strong but scientifically unsupported opinions should be given prominence equal to those with compelling scientific evidence in the decades-long battle of ‘conclusive evidence’ between the Meat and the Veg camp, seems to have surfaced again in the debate. On one hand, there is always a moral choice camp for whom vegetarianism and veganism are choices of non-violence towards animals. PETA is the biggest advocate for moral vegetarianism and much alike other followers of this principle, is not too much concerned with the ultimate healthiness of the food choice, as long as it does not involve killings. “Soy sausages and “Fib Ribs to Tofurky jerky and mock lobster” that PETA is citing as its meat alternatives, do not sound too ingredient-friendly. On the other hand, people choosing vegetarian or meat diet for its health-related advantages are faced with dire straits of scientific burden of proof because health is a long-term domain of high science. ‘Compelling scientific evidence’ appears to be a strong word sequence with almost magical powers, practically an idiom, but, of course, it has to be handled carefully. In many examples of bad or ‘yellow’ journalism, the phrase “British [American, sometimes on gets Chinese for exoticism] scientists have discovered” often validates, or at least serves as modality qualifier for the stories with unchecked or altogether invented facts.’...
Words: 2781 - Pages: 12
...TERM PROJECT – FSM 2085 HOTEL FOOD & BEVERAGE OPERATIONS By Chia-Yi Liu Meng-Chieh Chan George Fisher Yihong Xu LinhDan Nguyen Johnson & Wales University Class Title and Number Term Date Matthew J. Samel Table of Contents Title page 1 Table of Contents 2 SECTION I Project Introduction 4 Explanation and Definition of Hotel Outlet 4 Explanation and Description of Sample Hotel’s Chosen 4 Summary and examples of what “others” have said about the Outlet 7 SECTION II Standardized Recipes, Converting and Costing 10 Introduction; The importance of Standardized HACCP Recipes and Cost Cards 10 Standardized HACCP Recipes 11 Cost Cards 21 Comparison of MMP and Selling Price 26 SECTION III Equipment & Cooking Methods 28 Introduction; The importance of Selecting Equipment & Cooking Methods 28 Equipment Needed to Produce and Serve 28 Cooking Methods and Techniques Used 30 ?? Outlet: Do the Selected Cooking Methods and Techniques Work? 30 & Suggestions for Improvements based on Outlet and Target Guest SECTION IV Ingredient Category Research 32 Introduction: Definition and Description of the Ingredient 32 Trends Associated with the Ingredient 33 Impact of the Trend on the Hotel, Foodservice, or Outlet. 34 SECTION V Purchasing Specification 36 Introduction: Define and Describe Purchasing Specifications 36 Purchasing...
Words: 7622 - Pages: 31
...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
Words: 4675 - Pages: 19
...BEYOND THE COFFEE CUP A Quantitative Study on Planet Coffee Measuring Customer Satisfaction, Brand Response, and Brand Relationship ADV2103 Market Research and Brand Insights Bashar Sulaiman Hadeel Sakkijha Henrique Esper Jsajm Quino Olabode Bode-George December 8, 2015 Brand Management Program Algonquin College of Applied Arts & Technology Ottawa, Ontario Table of Contents Executive Summary ........................................................................................................................ 3 Background of the Study ................................................................................................................ 4 The Brand Equity Problem & Research Purpose ............................................................................ 5 Research Target (Sampling Plan) ................................................................................................... 7 Research Methodology &Approach ............................................................................................... 7 Secondary Research Summary ....................................................................................................... 8 Primary Research Findings ........................................................................................................... 10 Customer Satisfaction ............................................................................................................... 12 Brand Response & Relationships...
Words: 7022 - Pages: 29
...Marketing Plan: Super Good Sugar Scrub Traci Buxton French Salem International University August 31, 2013 Abstract: The Super Good Chocolate Love Sugar Scrub marketing campaign will focus on the development and launch of a sugar-based body polish product within the skincare line of a startup organic and natural cosmetics company named Mandy’s Garden Home. The company is primarily an e-commerce company with local product distribution and plans for later regional and national B2B marketing and distribution. The target audience is primarily a socially and fashion conscious college-educated female aged 18-34 with a household income of approximately $60,000 per year. Marketing efforts will focus on educating the target market on the benefits of using organic beauty products, heightening brand awareness, generating product interest and stimulating sales. Primary communication channels will be through digital media with limited direct mail marketing and print media content distribution. Market campaign goals include 1) market revenue of $60,000 in the next 12 months; 2) development of 500 new customers and 200 repeat customers over the next 12 months and 3) distribution of the product by three regional natural products vendors over the next 12 months. SWOT Analysis Strengths: 1) The organic and natural skin care industry is growing rapidly and the Super Good brand is well positioned to take advantage of increased interest in holistic care and wellness products (PR Newswire...
Words: 4592 - Pages: 19
...ABSTRACT McDonald's is a worldwide fast food eatery. They extended their business in worldwide scale. It is clear that McDonald's surpassed other fast food joints as far as deals and notoriety in global level. The point of this undertaking is to figure out how this organization added to its promoting methodologies distinctively in Indian market. By making a similar investigation of McDonald's distinctive of operation and showcasing systems will be coordinated with their advancement circumstance. Exploration is in light of web sources and speculation of this undertaking is in view of the publicizing methods taken after by McDonald's. The report is begun with general data of McDonald's Presentation, publicizing crusade and report structure....
Words: 5358 - Pages: 22
