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Venus Marketing

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Submitted By teryang008
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1. Why is the plant’s production load imbalance? What countermeasures can be taken?
The plant’s production load is imbalanced because the sales and marketing team keeps changing their product mix and volume forecasts from start to middle of the month. The main driver for this imbalance is the customer(s). In the first half of the month, they are still exhausting their inventories bought from the previous month, check for the needed supplies before they contact the dealers to order replenishment. They also have to make adjustments in ordering so they can avail of incentives and adjust their credit balance. 2. How can the company assure an adequate and reliable supply of quality raw materials?
Since the plant is dealing with agricultural products that are subject to the vagaries of nature, they can’t just accept non-confirming materials. They can bend on budget and strict quality control checks when needed, at the same time ensuring that materials or the process do not violate any of the ISO standardizations being placed. If they have to absorb higher costs just to assure quality, such as those of fumigation, then so be it, But they also have to educate the suppliers to deliver only “compliant” materials.

3. What must the management do in the face of the possible entry of a disruptive labor organization?
First, they plan to keep their employees occupied during their “free” time through sports tournaments, singing competitions and even prayer meetings or spiritual activities. Next, they will have to contact Ka Pepe, the town’s leader, to arrange a private meeting and inform him the current activities of these union organizers. Since probable outcome of this movement would directly impact his town’s revenue if any of these companies were to close down. He would certainly be in a position to do something to protect his town’s employers, who are also big

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