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Vershire Company

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Analysis of Vershire Company

Point of View
The point of view of the consultant is taken to provide an objective analysis and recommendation to improve the management control of the company.

Statement of the Problem
How can Vershire Company improve the way it manages its forecast-budget and the incentives that it gives its plant managers?

Analysis
The company was fairly stable at that moment in time. It was competing among the other major competitors in the packaging industry. However, it had flaws in spite of its top position in the market at that time.
First, the sales manager that is in charge in making the sales budget does not consider the perspective of the plant manager. This oversight could lead to unrealistic forecasts. Even if the sales manager is knowledgeable in the workings of the plant, it is still necessary to include the insights of the plant manager, since the latter is an expert in the mechanisms of the plant. Also regarding the forecasting method, the head office staff almost manages everything regarding the whole forecasting. Yes, there are insights from the sales managers that are considered, but the central market research staff consolidates everything in more detail and in a general manner. Furthermore, the plant managers are being incentivized in a wrong manner. They are being assessed according to profit. Housed in an engineered expense center, a plant manager should only focus on the costs incurred by the factory. The mantra of the company, “the customer always comes first” is actually favoring the sales managers more than the plant managers. In turn, the freedom of the plant managers to be efficient in their jobs is hindered due to the pressures done by the sales budget that they did not take a part of in planning and by the sales managers who visit the sites to demand unreasonable requests made by clients. This then will

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