The airline industry transports paying customers and/or freight to various destinations nationally and internationally. The following points are an analysis of the macro environment associated with the airline industry and any impacts these are likely to have on this specific industry.
Social:
* Trends within the airline industry involve the added benefits when purchasing a plane ticket, some of those benefits being that travellers may opt for an airline based on what perks they might get for example being able to use an airlines lounge facilities before boarding the plane, and waiting in comfort as opposed to where everyone else waits. Lounge facilities generally consisting of food, beverages Wi-Fi, etc.. * The recent plane incidents, even dating back to the 9:11 incident; these impact on the airline industry negatively in the sense that travellers could become frightened when travelling on an airplane, and could opt for other means of travelling, if not travelling at all. * An older demographic of travellers opting for more room when travelling on airline due to increased fluid retention, and therefore choosing airlines with the ability to cater for their needs. The end outcome: choosing comfort over price, and trusted airlines that carry these facilities.
Technological:
* There has been a dramatic increase in the way the internet and smart phones are being used now in the airline industry. For example we have the way consumers now buy tickets, not many people now go into travel agencies to purchase their tickets, as it is all done online or on your phone. Which can save airlines huge amounts of money on staff and facilities etc. * The use of marketing, through social media sites. Airlines are now able to put advertisements on these social media sites as they can portray it to large amounts of customers. * By advancing the technology on