...Strengths: * Brand Value/ Customer Loyalty – Victoria’s (VS) Secret has been described in one Business Insider article as, “the most popular apparel brand in the world”(Lutz, 2013). This may not be the case, but there certainly seems to be buzz surrounding the brand. Victoria’s Secrect, La Senza (Canada), and Pink are the three leading brands in the global lingerie market (Limited Brands Inc., 2013). VS managed to retain its customers and turn out an increased gross profit in spite of higher costs of production they faced last year, specifically for cotton, which may be a testament to the value of their brand (Euromonitor International, 2013). * Marketing through Social Media– While VS spends a lot on marketing, they increase their return on investment (ROI) by using such platforms as Facebook, Twitter, and Pinterest, to redirect traffic to their main website – one strategy to encourage online consumer behavior (Euromonitor International, 2013; Jane, 2012). Currently, VS ranks as the second most popular retail brand on Facebook, having over 24 million fans to date (Facebook Inc., 2014). As well, customers with the VS credit card can gain “social points” by connecting their Angel Cards with their social media accounts and sharing Victoria’s Secret news (Victoria’s Secret Inc., 2014). * Sales - Last fiscal year, VS generated US $1.5 billion through its online channel of distribution alone, amassing US $4.0 billion total from all of its distribution channels (Euromonitor...
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...Market Entry For Victoria’s Secret Contents 1) Executive Summary…………………………………………………………………………………………………..3 2) Business Environment Factors………………………………..…………………………………………………4 a. Demography …………………………………………………………………………………………………4 b. Political Stability ……………………………………………………………………………………………5 c. Economy ………………………………………………………………………..…………………………….5 d. Industry…………………………………………………………………………………………………………5 e. Market analysis……………………………………………………………………………………………..6 f. SWOT ……………………………………………………………………………………………………………8 g. Landscape……………………………………………………………………………………………………..9 3) Entry In Singapore: Market Feasibility Study……………………………………………………………10 h. Design …………………………………………………………………………………………………………10 i. Bold and Loud Brand Promotion …………………………………………………………………10 j. Rapid Growth of High-end Female Market………………………………………………….10 k. Price Barriers and Distribution Channels……………………………………………………..11 l. Overview…………………………………………………………………………………………………….11 m. Market Challenges and Opportunities…………………………………………………………11 4) Setting Up Retail Outlet In Singapore……………………………………………………………………..12 n. Documents Required for Registration……………………………………………..………….12 o. Registration Procedure and Timeline……………………………………………..……………12 p. Retail Outlets – Key Facts and Requirements………………………………………………13 q. Licenses for Setting Up a Retail Outlet in Singapore…………………………………….13 r. Hiring Staff…………………………………...
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...A Review Of Victoria Secrets Marketing Essay Content starts here! Victoria secrets prominence in the fashion world, has been deemed as a womans dream brand, serving as the yardstick of what is palatable for most of the women nowadays. Victorias Secrets collections consist of barely-there pieces that push up our assets and enhance our beauty. From lacy, racy little numbers that will have the men drooling to cute, feminine combinations that are comfortable and flirty, Victoria's Secret has something for every type of person and personal preference. The Victoria's Secret label encourages women to show off their bodies. They do this by designing amazing pieces that show off what we like about our bodies and hide what we don't. What would we do without a label like this? This is my contribution to introduce a women's dream brand in India where individuals are increasingly considering good dressing, Victoria makes a difference. BRAND HERITAGE Ronald Raymond had an idea to make lingerie shopping a more “personalized” experience. He came up with this concept after having a bad lingerie shopping experience in a dept. store Raymond's store in Stanford Shopping Mall had wood-paneled walls, Victorian details and helpful sales staff. He stressed personalization above all else. The original “Victoria” was imagined to be a sophisticated, elegant, and well-traveled English woman who preferred luxurious items. VS still uses Raymond's concept of personalization and describes the brand...
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...Victoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4.2 Price 12 5.4.3 Place / Dsitribution 12 5.4.4 Promotion 12 6. Co-branding 13 7. Competitive Advantage 13 8. Action Plan 15 9. Controls 17 1. Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. Victoria's Secret is a globally recognized brand with its stunning models known as Runway Angels, and signature pink colour of choice for everything from logo to store décor. Founded in 1977 in San Francisco, Victoria's Secret has become a leader in the intimate apparel industry where a dazzling assortment of lingerie, beauty products, and loungewear can be purchased. The fashion shows, models, stores, and products are the favourites of men and women alike. Nonetheless...
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...ones are social media, such as, Facebook, Twitter and Instagram. Many entertainment promoters have cut down the amount of flyers and papers they used and stick with social media. Often times while browsing the internet we get those ads that pop up on the top or bottom of the screens, that can be annoying which some people use the pop up blocker. What is media advertising? Media advertising is a form of advertising through things such as radio, television, print, and digital. Every day we come across some type of media advertisement that is targeting different audiences. Many companies use media advertising to broadcast their businesses. When developing a creative strategy in advertising, it is a great idea to use the “SWOT” analysis. The meaning of SWOT is ,”strength, weaknesses, opportunities, and threats. Since I was younger I have had the opportunity to see advertising on a...
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...Marketing Plan Table of Contents 1. Company Description………………..page 3 2. Strategic Plan………………..page 3 3. Mission Statements current and revised………………..page 3 & 4 4. Visions………………..page 4 5. Goals: financial and non-financial………………..page 4 & 5 6. Core Competency and Sustainable completive advantage……….page 5 7. Situation Analysis: SWOT, industry, competitors, company, customer…..page 5 - 8 8. Market-Product focus: objectives, targets, unique quality, packaging…..page 8 - 11 9. Price strategy………………..page 12 10. Promotion Strategy………………..page 12 11. Distribution Strategy………………..page 13 12. Financial Data and projection………………..page 13 13. Past sales revenue………………..page 13 14. Five year projection…………………page 13 & 14 15. Organization………………..page 14 16. Recommendations………………..page 15 17. Implementation Plan………………..page 15 & 16 18. Evaluation and control………………..page 16 19. Conclusion………………..page 16 & 17 Company Description Victoria’s Secret began in 1977 in San Francisco. It was started by a graduate student named Roy Raymond. He came up with the idea to create a specialty store because he wanted to buy lingerie for his wife but felt embarrassed to do this in a large department store that sold all kinds of products. Today the store generates about 390 million customers each year. The newest brand in the store called “Pink” is currently one of the highest selling brands and was...
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...Culture……………………………... 5 SWOT Analysis……………………………………………………………………………... 7 Organizational Strengths……………………………………………………………………. 7 Organizational Weaknesses…………………………………………………………………. 8 Organizational Opportunities………………………………………………………………... 9 Organizational Threats……………………………………………………………………….10 Leadership Evaluation………………………………………………………………………..11 Leadership Strengths…………………………………………………………………………11 Leadership Weaknesses……………………………………………………………………... 13 Recommendations for Leadership Development……………………………………………. 14 References Organization Overview This organization and leadership analysis will include an in depth review of leadership practices and the relationship between leadership and organizational culture. I will perform a SWOT analysis of my selected organization as well as a leadership evaluation of the leader I have selected to analyze and I will provide my own recommendations for leadership development. The organization I have selected is a pain management clinic and the leader I have selected is the Medical Director. My goals are to improve on my own leadership style by learning and implementing a management style as well as techniques that will allow me to play a bigger part in the overall success of the business. Organization Description The organization that I have selected to analyze is Greater Houston Interventional Pain Associates (GHIPA). Greater Houston Interventional Pain Associates (GHIPA) and its subsidiary, Greater Victoria Interventional...
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...SUSSI’S RESTAURANT BUSINESS PLAN 1.1. MISSION STATEMENT 5 1.2. OBJECTIVES AND AIMS 5 1.3. PORTERS FIVE FORCES 6 1.4. HISTORY 6 1.6. KEY ASSETS 7 1.7. LEGAL ENTITY & OWNERSHIPS 7 1.8. TARGET MARKET 9 1.9. MARKET SIZE AND DEMOGRAPHIC 9 1.10. MARKET TRENDS 9 5.4. SWOT ANALYSIS 9 1.11. MARKETING PLAN AND MARKETING OBJECTIVES. 10 1.12. MARKETING STRATEGY 10 1.13. PRICING 10 1.14. Promotional Tools 10 1.15. Local Store Marketing / Public Relations 10 1.16. Local Media 11 1.16.1. Store Front Displays 11 1.16.2. The advertising strategy is a simple one 11 1.16.3. Word of mouth 11 1.16.4. E-Marketing 11 1.16.5. Products development 12 1.16.6. OPERATIONS: 12 1.16.7. EXIT STRATEGY 12 1.17. ORGANIZATIONAL CHART 12 1.18. MANAGEMENT TEAM 12 1.19. PERSONNEL NEEDS 14 1.20. REGULATIONS 14 1.21. HUMAN RESOURCES 14 1.22. CAPITAL PLAN 15 1.22.1. Table 15 1.23. MENU AND PRICES 16 1.24. SEASONAL SALES VARIANCES 16 1.25. SWOT 16 1.25.1. Strengths 17 1.25.2. Weaknesses 17 1.25.3. Opportunities (for Sussi’s) 17 1.25.4. Threats (for Sussi’s) 17 SET-UP REQUIREMENTS 18 1.1 HOW WE ARE GOING TO MEET OUR OBJECTIVES 20 2 REFERENCES 21 1. INTRODUCTION This report identifies a description of a product/service which significantly generates part one of a business plan. In doing so, this report entails an opportunity map to help elaborate on the advent of Sussi’s restaurant in Livingstone...
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...4 IV – SWOT analysis: 12 V – Objectives and Issues: 13 VI – MKT strategies: 14 VII – Action programs and Budgets: 15 VIII – Control: 19 I. General View 1. History: Victoria's Secret is an American retailer of women's wear, lingerie and beauty products that is owned and run by the Limited Brands Company. This company was founded in 1963 in Columbus, Ohio. Victoria's Secret was started in San Francisco, California, in 1977 by Roy Raymond who was Business alumnus of Tufts University and Stanford Graduate School. He felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. With this store he hoped that it could create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms. In 1982, after five years of operation, Roy Raymond sold the Victoria's Secret Company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited, for $4 million. The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly...
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...-- TIỂU LUẬN Môn: Marketing Lý Thuyết CHIẾN LƯỢC MARKETING-MIX NHÃN HÀNG VICTORIA’S SECRET TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG CƠ SỞ II Chuyên ngành: Tài chính quốc tế -- TIỂU LUẬN Môn: Marketing Lý thuyết CHIẾN LƯỢC MARKETING-MIX NHÃN HÀNG VICTORIA’S SECRET MỤC LỤC LỜI MỞ ĐẦU NỘI DUNG A. TỔNG HỢP NGHIÊN CỨU MÔI TRƯỜNG - THỊ TRƯỜNG: I. NGHIÊN CỨU MÔI TRƯỜNG: 1 II. NGHIÊN CỨU THỊ TRƯỜNG 3 1. NGHIÊN CỨU KHÁCH HÀNG: 3 2. PHÂN KHÚC THỊ TRƯỜNG: 3 3. LỰA CHỌN THỊ TRƯỜNG MỤC TIÊU: 4 B. CHIẾN LƯỢC MARKETING-MIX: I. CHIẾN LƯỢC SẢN PHẨM: 1. SẢN PHẨM: x4 2. CHIẾN LƯỢC LIÊN KẾT SẢN PHẨM – THỊ TRƯỜNG: 6 3. BAO BÌ SẢN PHẨM: 6 II. CHIẾN LƯỢC GIÁ: 1. CÁC YẾU TỐ ẢNH HƯỞNG: a. Mục tiêu: 7 b. Phí tổn: 8 2. CHIẾN LƯỢC ĐỊNH GIÁ: a. Định giá chiết khấu: 9 b. Định giá phân biệt: 10 III. CHIẾN LƯỢC PHÂN PHỐI: 1. CHIẾN LƯỢC PHÂN PHỐI: 10 2. PHƯƠNG THỨC PHÂN PHỐI VÀ KÊNH PHÂN PHỐI: 11 IV. CHIẾN LƯỢC XÚC TIẾN HỖ TRỢ KINH DOANH 1. CHIẾN LƯỢC XÚC TIẾN HỖ TRỢ KINH DOANH: 12 2. CÁC CÔNG CỤ THỰC HIỆN: 2.1. Quảng cáo: 12 a. Nhóm các phương tiện nghe nhìn: 13 b. Nhóm các phương tiện in ấn: 13 2.2. Quan hệ với công chúng (PR) 15 KẾT LUẬN PHỤ LỤC LỜI MỞ ĐẦU 1. Lí do chọn đề tài | | Marketing là một khâu thiết yếu và tiêu tốn nhiều ngân sách trong một công ty, tuy nhiên, nó cũng mang lại rất nhiều hiệu quả cho công ty nếu như được thực hiện đúng đắn. Việt Nam là 1 quốc gia đang có nhiều phát triển vượt...
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...Item 1 =========================================================== Managers within a strategic business unit or small organizations can make use of a variety of strategic techniques ideas and tools as part of the business planning process .Critically review the value of the main tools that exist to determine the most appropriate bases of competitive advantage including Porter’s thinking on generic strategies. ===========================================================Word count: 1579 =========================================================== 1. Porter’s Generic Competitive Strategies The Porter’s Generic Competitive Strategy defines whether a company follows competitive advantages through its share market scope. (Porter, Michael E., 1985) Competitive Advantage Competitive Advantage Differentiation Differentiation Low Cost Low Cost Broad Target Broad Target Competitive Scope Competitive Scope Narrow Target Narrow Target There are three generic strategies, either lower cost, differentiated, or focus. The focus strategy has two variants, cost focus and differentiation focus. A firm selects to pursue one of two types of competitive advantages. 1. Cost Leadership: Through lower costs than its competition or become a low cost producer in its industry. 2. Differentiation: By differentiating itself along some dimensions that are widely valued by customers to command a higher price...
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...-- TIỂU LUẬN Môn: Marketing Lý Thuyết CHIẾN LƯỢC MARKETING-MIX NHÃN HÀNG VICTORIA’S SECRET TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG CƠ SỞ II Chuyên ngành: Tài chính quốc tế -- TIỂU LUẬN Môn: Marketing Lý thuyết CHIẾN LƯỢC MARKETING-MIX NHÃN HÀNG VICTORIA’S SECRET MỤC LỤC LỜI MỞ ĐẦU NỘI DUNG A. TỔNG HỢP NGHIÊN CỨU MÔI TRƯỜNG - THỊ TRƯỜNG: I. NGHIÊN CỨU MÔI TRƯỜNG: 1 II. NGHIÊN CỨU THỊ TRƯỜNG 3 1. NGHIÊN CỨU KHÁCH HÀNG: 3 2. PHÂN KHÚC THỊ TRƯỜNG: 3 3. LỰA CHỌN THỊ TRƯỜNG MỤC TIÊU: 4 B. CHIẾN LƯỢC MARKETING-MIX: I. CHIẾN LƯỢC SẢN PHẨM: 1. SẢN PHẨM: x4 2. CHIẾN LƯỢC LIÊN KẾT SẢN PHẨM – THỊ TRƯỜNG: 6 3. BAO BÌ SẢN PHẨM: 6 II. CHIẾN LƯỢC GIÁ: 1. CÁC YẾU TỐ ẢNH HƯỞNG: a. Mục tiêu: 7 b. Phí tổn: 8 2. CHIẾN LƯỢC ĐỊNH GIÁ: a. Định giá chiết khấu: 9 b. Định giá phân biệt: 10 III. CHIẾN LƯỢC PHÂN PHỐI: 1. CHIẾN LƯỢC PHÂN PHỐI: 10 2. PHƯƠNG THỨC PHÂN PHỐI VÀ KÊNH PHÂN PHỐI: 11 IV. CHIẾN LƯỢC XÚC TIẾN HỖ TRỢ KINH DOANH 1. CHIẾN LƯỢC XÚC TIẾN HỖ TRỢ KINH DOANH: 12 2. CÁC CÔNG CỤ THỰC HIỆN: 2.1. Quảng cáo: 12 a. Nhóm các phương tiện nghe nhìn: 13 b. Nhóm các phương tiện in ấn: 13 2.2. Quan hệ với công chúng (PR) 15 KẾT LUẬN PHỤ LỤC LỜI MỞ ĐẦU 1. Lí do chọn đề tài Marketing là một khâu thiết yếu và tiêu tốn nhiều ngân sách trong một công ty, tuy nhiên, nó cũng mang lại rất nhiều hiệu quả cho công ty nếu như được thực hiện đúng đắn. Việt Nam là 1 quốc gia đang có nhiều phát triển vượt bậc, đời sống...
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...Under Armour vs. Nike A David and Goliath Story Nike is a multinational publicly traded company that originated in 1950s between partners who were determined in providing a competitive edge for athletes through footwear. Originally the partners started out with a storefront selling manufactured shoes until they decided to design their own in 1971. During the 1972 US track and field trials they found a local athlete to endorse their new shoe design, Steve Prefontaine (Nike Inc, n.d.). Prefontaine was a world renowned runner who would send Nike shoes to other athletes which provided legitimacy within the sports world for the Nike brand. Nike continued to gain momentum through the decades through pairing cutting edge sophisticated sports apparel and peripheral merchandise with league branding. It is now considered to have more than 67.2% of the global footwear market share (Nike INC, 2013). Under Armour founder, Kevin Plank, was a former football player for University of Maryland. Much like the founders of Nike, in 1996 he saw a need in sport apparel that was not currently being addressed (Under Armour, 2013). Performance apparel began with developing the perfect t-shirt for athletes that would be compressing but also would remain drier and lighter than cotton. This idea steam rolled into a publically traded company. Their portfolio has grown from clothing to other peripheral merchandise and their newest launch is to take on the shoe industry hegemon, Nike. Promotional...
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...------------------------------------------------- Contents 1. Background of the Study 1 2. Corporate Governance and Social Responsibility 3 2.1. Introduction 3 2.2. Composition of BOD’s 4 2.3. Corporate Social Responsibility programs 4 3. Environment Scanning and Industry Analysis 6 3.1. Current trends of external environment 6 3.2. Industry analysis through Porter’s 5 Forces Model 9 4. Internal Environment Scanning and Organizational Analysis 10 5. SWOT Analysis 15 6. Design strategic purpose 19 6.1. Vision Statement of StretchLine 19 6.2. Mission Statement of Strechline 19 6.3. Objectives of Stretchline 19 6.4. Gap Analysis of Stretchline 20 7. Strategy development 21 7.1. BCG Matrix 21 7.2. Growth Strategies 22 8. Strategy in Action 26 9. Strategic Control 29 9.1. Procedure of controlling 29 9.2. Strategic controlling tools 29 Background of the Study It is fact that every country has 3 sections contribution to make the GDP like agriculture, industry and services. Industry has been invented to the Sri Lanakan market since 1977 with the industrialization policy adaption. Then apparel industry has great contribution to the Sri Lankan economy tremendously. It provides not only the massive export income but also novel technology with opportunities to unemployment. Sri Lankan economy gained GSP+ due because of perfectiveness in apparel industry. Apparently when illustrating factors in apparel industry the trade...
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...MBA532 Leadership Unit 8 Manning suggests that while women tend to be hypercritical of themselves, men are often more confident of their abilities than they ought to be. Briefly agree or disagree. Then, address how you, as a leader of an increasingly androgynous workforce, would remedy such varying self-perceptions. In other words, how would you formulate an effective strategy to lead those two groups while maintaining consistency of approach to treating all equally? Be specific in how would you get men to have a more realistic assessment of their abilities and convince women to focus less on perceived imperfections. I agree that women are more hypercritical of themselves and some probably think less of themselves because of social expectations. Society expects women to carry all of burdens of raising a family, cooking, cleaning, and being a good wife. That is a lot of pressure for women to deal with on a daily basis. Women in the workplace do not make the same money as men that are doing the same job. Women are defined by their appearance first and their abilities last by society. Men for the most part have been the bread winner of the family, and the head of the family. Men made all of the decisions about how the money would be spent, while women held their hand out for their allowance. Some men on the other hand are more confident in themselves because women allow them to be confident in themselves even when they are wrong. When I first became a Team Leader, I was...
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