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Video Case 10

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Submitted By crispf
Words 425
Pages 2
Cristian Peña
13-0018
Management Information Sysems
Video Case: Chapter 10
1. How does improving decision making add value for a business?
Making the right decisions a leads to efficiency by making things run smoothly and in the right direction, as well as saving from unnecessary expenses and mistakes. Proper decision-making can also lead to the company growing, expanding, and generating larger revenues.
2. Explain why it might be useful to have detailed Web site metrics like those IBM provides.
It is helpful to have detailed Web site metrics because it lets the business see and analyze customer behavior and then use that information to make decisions. They can use this data and put it into perspective for a big picture as well as into a detailed scale for future and immediate decisions.
3. Use the Web to find out some of the specific capabilities of Cognos 8 BI.
Some of the specific capabilities of Cognos 8 Bi are reporting, analysis, dashboarding and scorecards on a single, service-oriented architecture (SOA). When it comes to reporting, Cognos 8 Bi provides you with access to the information you need to make smarter business decisions. In analysis, Cognos 8 Bi enables interactive exploration of information no matter where the data is stored. This makes it easier to analyze reports based con trends in performance. Dashboards monitor, measure and manage performance, identifying anomalies that can turn into issues, finding the root, and stopping them before they get out of hand. Finally, scorecarding helps with strategy with teams and tactics, communicate goals, and monitor performance.
4. Describe the differences between the ways executives and lower-level employees would use business intelligence software.
Employees from different levels of corporations could use business intelligence software in many different ways. Lower level employees would use

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