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Video Games Fans

In: Business and Management

Submitted By Jjenk08
Words 497
Pages 2
Video Games Makes Fans

In the article, “How video game technology creates sports fans” the article analysis how many people that play video games become fans just because they are playing that particular sports game. It talks about how soccer is the leading video game that people are becoming fans just because of playing FIFA. With the games becoming so real these days it makes people feel as if they really understand the game, and makes them want to watch a real game. Playing the video games makes people way more interested when they actually start watching it being played in real life. In the article it states that twenty two percent of americans twelve and older have played at least one sports video game in the past year. Why is that important? Because if you start getting someone to like a sport young, you are almost guaranteeing yourself on gaining a fan for life.

Coming from a person who plays video games, and only plays sports video games. I can personally say that playing video games does make fans. If it was not for FIFA I would probably have no interest what so ever in soccer. Not only does playing a sports game teach you how to play the game and more about the game. It makes players popular in places they would not normally be popular in. You learn players names and things about them you would not normally learn just by watching the game on tv. Also I have seen friends go out and buy apparel just because they saw a jersey on a video game that looks cool. Its a great marketing opportunity for the teams, and the players.

In 2013 EA and Fifa Extended their licenses deal until 2022. Fifa is the fastest growing video game, as soccer is the fastest growing sport in the world. Where I could not find the exact numbers I read that EA pays Fifa a one time fee of at least seven figure sum. Also it gets at least thirty percent of the sales revenue from EA. The numbers I am using will be from FIFA 14, because 15 has not finished selling yet. FIFA 14 sold upwards of 13 million dollars in the united states alone thirty percent of that is almost 4 million dollars. Thats In the United states alone, thats just for licensing privileges. Thats not including all the extra money the make from endorsements of FIFA, and apparel.

In the grand scheme of things i do think that a lot of fans of sports are made from video games. Not just from FIFA, FIFA is your highest seller but fans also come from games such as Madden, 2K and the MLB the show series. In some ways i think video games have a long lasting effect on sports as far as keeping fan interested in the sport, and learning the game, and that will only increase in the next few years.

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