...Saparito Jennifer Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the...
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...ECF5921 Introduction to International Economics Assignment Question 1 Based on the article and other related readings of your choice, discuss the economic and social factors that have caused individual behavior to shift towards the consumption of unhealthy foods and unhealthy lifestyles. Compare ‘fat taxes’ and other alternatives that can be used address the problem. Which one would you recommend? Why? Answer Based on the article “Stick and carrots”, there are certain factors from economic and social aspects that have caused the individual behavior to shift towards the consumption of unhealthy foods and unhealthy lifestyles. From the economic perspective, the article “stick and carrots” has given the theory of rational consumption theory which states that as individuals incomes grow, the range and volume of commodities each of us will consume is growing meanwhile. Thus, the expenditures on general goods increases alongside the increasing of our incomes. That is one of the reasons that nowadays general individuals may have more chances to gain fat (as food is one of the general consumption) by purchasing more food, especially cheap and tasty junk food. Moreover, the improving of technology within the food proceeding may also resulted in a fall in the price of food, as well as the availability of a wide variety of cheap foods. Other than just buying more food as the income effect itself, individuals also tend to substitute away from consuming relatively high-priced...
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...Content Page Executive Summary 1 Introduction 1 Situation Analysis 1-2 SWOT analysis 2-3 Appendix 3 Executive Summary It is a well-known fact that the gaming industry is advancing at an amazing speed in present-day society. The global video gaming industry in 2009 was estimated at US$52.5 billion, and video game revenue is expected to jump to US$86.8 billion in 2014, according to PricewaterhouseCoopers. Singapore video games industry grew from $87 million in 2005 to $285 million in 2007(reference??), Zynga, creator of popular facebook game- Farmville, achieved around US$300 million in revenue last year.It is also becoming noticeable as overseas game developers are also entering Asia, including Singapore. Ubisoft and LucasArts have both opened studios in the region, and MIT has opened the Singapore-MIT GAMBIT Game Lab to educate the local population in preparation for industry jobs. And the government is in on the act, too -- with Contact Singapore, an agency designed to recruit industries, including the game industry, to the country. Key significant points and swot analysis ?? must add it in. ...
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...Full Service Travel in Brazil Explore the World LLC Team C: MGMT 598 International Business Professor Wendy Finlay December 15, 2013 Table of Contents 1.0 Executive Summary3 2.0 Country Factors3 2.1 Political and Legal4 2.2 Economic4 2.3 Cultural5 3.0 Competition6 4.0 Market Opportunity9 5.0 SWOT Analysis: Implications12 5.1 Strengths12 5.2 Weaknesses14 5.3 Opportunities15 5.4 Threats16 6.0 Business Objectives16 7.0 Strategic Thrust17 8.0 Tactics19 8.1 Human Resources19 8.1.1 Recruiting and Staffing19 8.1.2 Training and Development20 8.1.3 Performance Management21 8.1.4 Compensation & Rewards21 8.2 Financial Risks22 8.3 Products and Services23 8.4 Pricing24 8.5 Promotion25 8.6 Distribution27 9.0 Measurement of Results28 Global Business Strategy: Full Service Travel in Brazil 1.0 Executive Summary Explore the World LLC desires to create a concierge, high-end travel agency/experience in Brazil. Our new office will be located in a place yet to be determined in Brazil and we are thinking of transportation, accommodations, private guided tours, cultural lessons, and language lessons. Essentially, the business plans to make the experience more than just seeing the sights, but experiencing the culture and lifestyle as a whole. This service can be used by both business and vacation travelers. In addition to direct personal service we will have a website to allow people to survey our offerings...
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...Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the world. After performing extensive research on the company using multiple online tools, journals, articles and texts, we...
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...Saparito Jennifer Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the...
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...Magazine Luiza: Building a Retail Model of “Courting the Poor” a. Identify the retail model Magazine Luiza employed to grow to the third largest nonfood retailer in Brazil. The key of retail model of Magazine Luiza was its genuinely customer centered and employee centered culture. Looking at the retail market of Brazil in 2004, it was a large and diverse markets, with 84% of its 47 million households were located in urban areas, and regional development and income distribution were very even. In addition, high inflation, interest rates, and cost of capital, which impacted the costs of inventory, marketing, and distribution – made alternative channels such as catalog-based retailing practically nonexistent, and facilitated the growth of small family-run operations and medium-sized chains that developed local expertise. Because of the macro level environment, Magazine Luiza tried to build its retail model that was truly customer centered and matched with the industrial phase of Brazil. Focusing on low-income segments, the major elements of the retail model can be viewed separated in following perspectives: operational evolution, deep customer relationships, people and management and innovative use of technology. I will discuss these building blocks of its retail model in the following paragraphs. Operational Evolution: In order to better serve low-income customers, Magazine Luiza put much effort in operation innovation in order to encourage growth while...
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...HAVAIANAS Fall I - 2011 Integrated Marketing Communications Project MBA 55040.31 – Advertising and Promotional Strategy Miguel Vasconcelos Professor Kim Kropp Table of Contents Introduction 3 Executive Summary 3 Company Information 4 Situation Analysis 4 Target Market 5 Product Benefits 5 Product Positioning 6 Competitive Analysis 6 Marketing Environment 7 Historical Context 8 Industry Analysis 9 Objectives 12 Budgeting 14 Critical Issues – Challenges and Opportunities 14 Strategy/Tactics/Execution/Integration/IMC Campaign 15 Copy-Message strategy/Creative brief 18 Media Plan 21 Branding 22 Product and packaging recommendations 23 Pricing recommendations 23 Distribution recommendations 23 Public Relations recommendations 24 Sales Force recommendations 24 Differentiation 24 Timeline 25 Expected Outcomes/Results/Evaluation/Future Considerations 25 Appendices 26 Media Plan 26 Budget 27 Timeline 27 Works Cited 28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that now is sold in the shelves of fancy department stores, such as Saks Fifth Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as being a popular footwear for all Brazilians to wear and then in less than four decades of existence, the brand became a fashion icon and today is worn by millionaires and...
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...A Report on Digital Piracy Table of Contents 1 EXECUTIVE SUMMARY ....................................................................................... 3 2 INTRODUCTION ................................................................................................. ..3 3 FINDINGS AND ANALYSIS 3.1 METHODS OF DIGITAL PIRACY ………………………… … ……...3 3.2 ECONOMIC IMPACTS OF DIGITAL PIRACY …………… … …… .5 3.21 THE ECONOMIC EFFECTS ON RETAIL ……………………....5 3.3 HOW TO STOP, AVOID AND REPORT DIGITAL PIRACY…………….6 4 CONCLUSION …………………………………………………………………............ 7 5 RECOMMENDATION ……………………………………………………………….….7 6 REFERENCES.. ………………………………………………………………………...8 1. Executive Summary The aim of this report is to inform a company that is thinking of investing in the production digital content about digital piracy. The content of this report will explain: * What digital piracy is * The different forms of Digital piracy * The economic impacts digital piracy has on the economy * How to spot and prevent digital piracy * A conclusion digital piracy and a recommendation 2. Introduction Digital piracy is the illegal trade in software, videos, digital video devices (DVDs), and music. Piracy occurs when someone other than the copyright holder copies the product and resells it for a fraction of the cost that the legitimate producer charges. It is a serious problem in many...
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...opportunity to begin developing an appropriate mindset for making good judgments. Module Learning Objectives Critical analysis of case issues and application of KPMG Professional Judgment Framework allow students to increase their: 1. Problem solving and decision making skills in an ambiguous learning environment; 2. Strategic / critical thinking as they consider the relevant issues of the case and make subjective decisions; 3. Ability to identify relevant risks associated with improper judgments; and 4. Understanding of ASC 740 and accounting for income taxes and how judgment impacts financial reporting. Module Components • Class Structure: 3 hour unit of study • PowerPoint Lecture • Case Assignment • Workpaper • Five Videos • Summary: Elevating Professional Judgment in Auditing and Accounting: The KPMG Professional Judgment Framework (available at: http://www.kpmguniversityconnection.com/ProfessionalJudgment/CurriculumSupport/Monographs/Professional-Judgment-Summary.aspx Acknowledgements: The author gratefully acknowledges the advice offered by Daryl Taylor, KPMG Houston, and Kathryn Radfar, in developing this case and suggested solutions. KPMG University Connection www.KPMGUniversityConnection.com © 2013 KPMG LLP a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member , firms affiliated with KPMG...
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...CHAPTER 2 THE GLOBAL ECONOMIC ENVIRONMENT SUMMARY A. The economic environment is a major determinant of global market potential and opportunity. In today’s global economy, capital movements are the driving force, production is uncoupled from employment, and capitalism has vanquished communism. Based on patterns of resource allocation and ownership, the world's economies can be categorized as market capitalism, centrally-planned capitalism, centrally-planned socialism, and market socialism. The final years of the twentieth century were marked by transitions toward market capitalism in many countries that had been centrally controlled. However, great disparity still exists among the nations of the world in terms of economic freedom. B. Countries can be categorized in terms of their stage of economic development: low income, lower middle income, upper middle income, and high income. Gross domestic product (GDP) and gross national income (GNI) are commonly used measures of economic development. The 50 poorest countries in the low-income category are sometimes referred to as least-developed countries (LDCs). Upper middle-income countries with high growth are often called newly industrializing economies (NIEs). Several of the world’s economies are notable for their fast growth; the BRIC nations include Brazil, Russia, India, and China. The Group of Seven (G7), Group of Eight (G-8), and Organization for Economic Cooperation and Development (OECD) represent...
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...MMS 172.01 MARKETING ACROSS BORDERS COURSE SYLLABUS – Spring 2012 Visiting Associate Professor: George L. Grody 408-6212 & 257-7818 (mobile) ggrody@nc.rr.com or george.grody@duke.edu Course Description: The course will investigate and discuss the theory and techniques used to market to the world’s different shoppers and consumers in both developing and industrialized economies and countries. You’ll gain an understanding of how to market to shoppers and consumers based on the varied insights of each target group. We’ll focus on the “Consumer is Boss” and understand how to influence them at the “First Moment of Truth” when the shopper makes a purchase decision and at the “Second Moment of Truth” when the brand is actually used and the consumer decides if it delivered against the brand promise. The course will include a team project to develop collaboration skills but also to gain deep insights into a specific target group and product. Class participation and discussion will be an important factor in class success. Course Objectives: Students will gain insights into: 1) the behaviors of the world’s consumers; 2) how those differences come about due to differing national, ethnic, cultural, and demographic influences; 3) how certain companies have succeeded and failed at addressing those differences; and 4) how to develop business and marketing strategies and plans to successfully address those differences. Course Materials: We will use a book “The Marketer’s...
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...Presented By | Ayman YASSINE TABLE OF CONTENTS I. INTRODUCTION II. MARKET ASSASEMENT A. Market Characteristics B. Market Evolution C. Smartphones D. Consumers Analysis III. APPLE IPHONE A. Executive Summary B. Life Cycle Analysis C. PESTEL Analysis D. SWOT Analysis E. Porter Five Forces Completion Theory Model F. McKinsey 7S Framework IV. REFERENCES Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of July 2011, the company operates 357 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011, Apple has recently been the largest publicly traded company in the world by market capitalization, and the largest technology company in the world by revenue and profit Established on April 1, 1976 in Cupertino...
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...AMAZON.COM: GLOBAL STRATEGIC ANALYSIS IN INTERNET AND ONLINE INDUSTRY: THE FUTURE OF ONLINE SHOPPING COMPETITION SYSTEMS. 5/6/2015 Group Global Strategic Analysis Project for MGMT 471 Role of the Global Corporation Executive Summary Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.[12] Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blue-rays, CDs, video downloads/streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services. Amazon also sells certain low-end products like USB cables under its in-house brand Amazon Basics. Amazon has separate retail websites for United States, United Kingdom & Ireland, France, Canada, Germany, The Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. Amazon also offers international shipping to certain other countries for some of its products.[13] In 2011, it had professed an intention to launch its websites in Poland[14] and Sweden.[15] Names of All Group Members Awes Alrefae 8993 Yaman Naqawa 8282 Ahmad Alazmi 11608 Mohammed Alghoul Amazon.com: Global Strategic Analysis in internet and online industry: The Future of online...
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...1. 1. Executive Summary Telkom South Africa aims to provide Wi-Fi and internet services targeted to end users in Brazil. This plan seeks to generate a significant increase in company sales and profits from the delivery of infrastructure to strategic align with international partners. The highlight of this plan are the targeted rollout sites as well as the amount of users we anticipate using the Wi-Fi service. The targeted gross margin and sales revenue for the first 5 years of this plan are presented in the charts and tables later in this plan We still need to do. These figures represent the key prospects available for public Wi-Fi Service in Brazil. These targets are attainable through a proactive approach and by partnering with the 2014 Brazil Soccer World Cup organizing comity. The following business plan has been created on the basis of extensive market research which showed that there will be an massive demand for public internet services. With Brazil’s mountainous topography and dense popupated landscape it is almost impossible to cover large areas with GSM masts. Therefore it is economically viable to rollout smaller areas with local Wi-Fi access. Consumers demand high speed internet connectivity which technologies like 802.11 b and n will give them. There are multiple other benefits going with Wi-Fi rather than GSM. One such benefit is that the consumer can experience speed greater than 50mb/s without having to own a 4G LTE device. Wi-Fi is much...
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