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Video Write Up - Toms

In: Business and Management

Submitted By aholmes1984
Words 251
Pages 2
April Holmes
MGMT 1120
August 31, 2014

2. What benefits do TOMS shoes offer the purchaser?
They are allowing the consumer to get socially engaged and help someone in a direct way.

3. How has the technological environment influenced the TOMS business model?
By using word of mouth through a person who owns a pair of TOMS shoes they can tell the story of how the shoes became so popular and why they purchased their pair, hoping to gain another customer. Also it was influenced by social media (facebook, twitter, myspace, etc.)

4. Could the TOMS model work for companies in every industry? Why or why not?
I believe that all companies could use the same business model as TOMS because without being promoted nobody really knows who you are. I think all companies should use social media in a positive way to promote themselves.

5. Would you learn from the TOMS approach as you think about your own career in business?
Yes, I would learn from the TOMS approach because TOMS showed me that it’s not about what you sell but how you sell it. A positive approach is always good for business.

6. Why does TOMS focus on younger consumers? Do you agree with this strategy?
This gives the younger generation a chance to learn how to help out a person in need. Somewhat like donating to a charity for a better tomorrow.

7. What is the significance of the job title Blake Mycoskie gave himself?
Chief Shoe Giver

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