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Vienna- Influence of Before the Sunrise on Tourism

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Submitted By inchetozh
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Introduction

Why Vienna and why Before the Sunrise (1995) - very authentic city - movie about travelling; it represents 2 different cultures revealing a 3rd culture; - shows both famous/ must-see places, but in the same time unknown or not so famous places in Vienna; - inspiration

Methodology

- articles concerning both Vienna and film-induced tourism were examined; - the main concepts related to Vienna and Before the sunrise were inspected, namely authenticity, the tourist gaze, aesthetics and escapicism;

Vienna

- emotions and images composed – romantic city, aesthetic, escapicism; - represented almost only in the night- a bit mysterious, bit still revealing the beauty of Vienna; - Which aspect of the destination is being emphasized? – the lesser known sights of Vienna; Vienna’s hidden corners, film locations well away from the tourists; - Audience- it is directed at everybody who has adventurous spirit, loves to travel and explore; the idea of the traveler, not the tourist; - De Botton (2002: 246): “The pleasure we derive from journeys is perhaps dependent more on the mindset with which we travel than on the destination we travel to”; De Botton (2002) notes that tourists often feel intimidated by guidebooks and fail to react spontaneously and subjectively to destinations and sights, but instead remain obedient to a prescribed route” – but the movie suggests and inspires for exactly the opposite : spontaneous, free, adventurous tourism; - The cultural tourist – actively seeking difference; interested in “real” experiences; (p. 35) - Gunn (1972): organic and induced images; organic images are formed from sources not directly associated with tourism interests, e.g. news, films, novels; people are more likely to evaluate the information from these sources as relatively objective and unbiased when compared with traditional advertising; substantial information in a short period of time;

Well known attractions in Vienna

Giant ferris wheel at the Prater : - all of the coaches and operating facilities were destroyed in 1945 during the last days of the war; a year later- restored; AUTHENTICITY ? - the romantic image, the TOURIST GAZE – at the wheel and from the wheel; - The Tourist Gaze :
Urry (2002) describes tourists as semiticians who are searching for signifiers that are familiar to them through other media;
Urry (1990:3): People linger over such gaze which is then visually objectified or captured through photographs, postcards, films, models and so on. These enable the gaze to be endlessly reproduced and recaptured.
Urry (1990, p.3) argues that tourist gaze is “…constructed and sustained through a variety of non-tourist practices, such as film, TV, literature, magazines, records and videos”. What Urry is advocating was that the image consumers have of a place in today’s modern worlds is strongly formed and influenced by such media forms as films and television.

Less known attractions in Vienna

Votivkirche - sometimes mistaken by tourists for Stephansdom; not busy as the city`s Gothic cathedral; it`s shown from the outside and it`s one of the first sights that are revealed;

Maria am Gestade - “an old church like this” (cite from the movie)

Frankziskanerplatz

- one of the most intimate old squares, hidden away amongs the maze of medieval back streets behind Stephansdom; - nearby is the Kleines Café, which became popular due to the movie; it is run by the actor Hanno Poschl;

Friedhof der Namenlosen - it is rarely visited (even though it became more visited after the movie), because of its edge- of town location; it is the only location used in Before the Sunrise that elicits any sort of description from the characters;

The balcony of the Albertina Museum - I found this one quite by accident. This turned out to be my favorite spot in Vienna. I sat up there for hours, watching the sun set on the beautiful buildings! It was so great up there! In the movie, the characters sit on the railing and talk, and it's also in one of the last scenes, at sunrise, when they are lying at the foot of the sculpture. It's located behind the Opera, if you walk down past the side of the museum, there is a long, grand staircase to the balcony (you don't have to pay admission to the museum).

Conclusion

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