...Report Overview Vietnam Hotel Survey 2014 This is an Executive Summary of the full 64 page Hotel Survey Report. Full copies can be obtained from Grant Thornton Vietnam. Grant Thornton Vietnam June 2014 Vietnam Lodging Industry – Executive Summary of the Hotel Survey 2013 ___________________________________________________________ Introduction Grant Thornton Vietnam’s Hotel Survey 2014 presents financial, operational and marketing information for the 2013 financial year from a range of Vietnamese hotels and resorts. For simplicity, “Hotel” refers to both hotels and resorts, with our survey covering 3, 4 and 5-Star rated hotels. Statistics are presented by Star Category (hotel rankings), Hotel Size (number of rooms) and Hotel Region (location). When presenting the statistics, hotel size is defined within three categories ranging from small to large hotels, described as less than 75 rooms, 75 to 150 rooms and more than 150 rooms. Lastly, hotel regions are separated into the three main areas of Vietnam; the North, the Central and Highlands and the South. In the North, the hotel participants are located in the capital Hanoi, Sapa and Ha Long City. In the Central and Highlands region, the hotels are located in cities such as Da Nang, Hoi An, Hue, Nha Trang and Phan Thiet. Hotel participants from the South are mainly located in Ho Chi Minh City, Phu Quoc, Vung Tau and Mekong Delta. In this year’s survey, the number of participants from 3-Star hotels is not as extensive...
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...TROY UNIVERSITY INTERNSHIP PROGRAM TERM PAPER Submit day: June 1st ,2012 INTRODUCE ABOUT THE TOUSIST IN VIETNAM Vietnam has enough elements to develop tourism into a spearhead economic sector. With tourism potential and rich diversity, this country is a popular destination in the world. In 2008, Vietnam welcomed 4.218 million international passengers; this figure in 2009 was 3.8 million, down 11% over the previous year. Vietnam National Administration of Tourism predicts the number of international visitors to Vietnam in 2010 was 4.5 to 4.6 million; the number of domestic tourists was 28 million in 2010, up 12% to 2009. Revenue from tourism in 2009 reached Vietnam from 68,000 to 70,000 billion. According to the Vietnam National Administration of Tourism, 2015 Vietnam's tourism sector will attract 7-8 million international passengers, 32-35 million domestic tourists; the corresponding figure in 2020 was 11-12 million international 45-48 million domestic tourists. Revenue from tourism will reach 18-19 billion USD in 2020. However, Vietnam's tourism industry for many years, are also alarmed about the victims' tight guillotine, "bullying travelers, weak infrastructure and poor service quality, create a bad impression to tourists. Tourism potential of Vietnam: Monuments: As of May 8/2010, Vietnam has more than 40,000 relics, including places of over 3,000 monuments are ranked national monuments and ruins are over 5000 provincial rankings. and the number density most monuments...
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...Compensation Package Analysis Organization: Majestic Hotel Saigon, Vietnam Job tile: Front Desk Manager The Majestic Hotel, which is a five-starts luxury that achieved through attention to details and complete comfort that ensuring through out courteous services. Since 1925, Majestic Hotel has occupied one of the finest locations in Saigon, where our guests can enjoy the stunning views of Saigon River as well as the elegance of columned and arched classical French colonial design glorify the Golden Age of architecture (Majestic Saigon, 2013). It has gone through several reincarnations over years with many changes that reflect the tumultuous history of Vietnam during World War II and it wad frequented by foreign correspondents and espionage agents. Majestic is a hotel of tradition, hospitality and elegance as well as best well known for its prime reputation and its strategic location. Human Resource Management (HRM) has never been as important as it is today and compensation is then one of the tools or functions to make it effective. The term “compensation” refers to the combination of wages, salaries and benefits that employees receive in exchanging for work. It includes hourly wages or annual salary, plus bonuses and benefits. Nowadays, within the Hospitality and Tourism industry, Vietnam has maintained its successful by contributed to 13.1% of the GDP to the Vietnam economy in 2011. However, Vietnam is still a low-cost industry so they still refer to use external pay rates, identified...
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...NATIONAL ECONOMICS UNIVERSITY BTEC HND IN BUSINESS (MANAGEMENT) Assignment Cover Sheet NATIONAL ECONOMICS UNIVERSITY BTEC HND IN BUSINESS (MANAGEMENT) Assignment Cover Sheet NAME OF STUDENT | Nguyễn Hùng Chiên | REGISTRATION NO. | 10120115 | UNIT TITLE | Business Environment | ASSIGNMENT TITLE | Individual Assignment | DURATION | | ASSIGNMENT NO | 1 of 2 | ASSESSOR NAME | Daniel Vanhoutte | SUBMISSION DEADLINE | Tuesday, 16 October 2012 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- -------------------------------------...
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...Course Project Marketing Plan – First draft Luan Huynh D01491450 MKTG522 – Marketing Management Professor: Joseph Keum September 16, 12 1.0 Executive Summary 2.0 Situation Analysis In Vietnam, the trend of domestic tourist today has changed to travel oversea. People do not want to travel one place many times. Even though, there are many beautiful places in Vietnam, it is still a small country. Therefore, the number of domestic tourist is not enough to fulfill the company’s schedule of opening tours. Unlike Thai Land and other countries in the area, Vietnam just opened for foreign investment in the field of tourism a couple of years ago. In the past, the foreigners could be upset about the quality of service, infrastructure, and transportation, but they could be satisfied totally through the new face of tourism industry of this country. Beside that, according to Pacific Asia Travel Association report, the growth of international arrival into Southeast Asia increased 14% and 11% in the first two months of this year 2012 respectively (Southeast Asia Continues, 2012). It is a good point of time to establish many packages of tour for the foreign tourist. Hao Phuong Travel Company has more than ten years of experiences in the field of domestic tourism. It is the right time for company to expand its business by opening feature tour package for the foreigners. 2.1 Market Summary United States is a large country and giant market for tourism. Different cultures and...
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...Our Vision To create a strong international brand name in the construction and its allied Industry Our Mission Statement To perform for our customers the highest level of quality construction services at fair and market competitive prices. To maintain the highest levels of professionalism, integrity, honesty and fairness in our relationships with our suppliers, subcontractors, professional associates and customers. To ensure the longevity of our company achieved by customer satisfaction in all areas including timeliness, attention to detail and service minded attitudes. 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0 HANEDA Group Companies & Affiliates Introduction Company Information Notable Projects Organization chart Principal clients Project Field Experience Manpower Mobilization and Management Projects Details Company Machineries Skill Training School Labors in Agricultural Field Labors in Service Industry Malaysia Haneda Trading & Construction Sdn. Bhd Haneda Cosmo Properties Sdn. Bhd Gunung Bina Sdn. Bhd & Utusan Kejora Sdn. Bhd Jua Yakin Sdn. Bhd. Vietnam Vietnam Manpower and Construction JSC (VietMC) International Manpower Supplying and Construction JSC (NIBELC) New Star Consulting Services Engineering Co, Ltd. Singapore Haneda Services Pte Ltd Haneda Project Services Indonesia P.T. Maru Ichi Jaya India Haneda Infra P Ltd Sunrock Construction & Trading P Ltd Haneda Consultants and Agencies P Ltd Sri Lanka Newstar Constructors P Ltd Laksan Mizutani...
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...TABLE OF CONTENT I. OVERVIEW OF CSR IN VIETNAMESE HOSPITALITY INDUSTRY II. CSR PROGRAM ‘’KNOW ONE, TEACH ONE’’ 1. General information 2. Programs III. REASONS AND DRIVERS 1. KOTO as a great contribution to society 2. KOTO as a sustainable impact IV. CONCLUSIONS V. REFERENCES I. OVERVIEW OF CSR IN VIETNAMESE HOSPITALITY INDUSTRY It is probable that CSR process in Vietnam arises from the reform in the early 1990s and attracts more and more attention as the norms, policies and perquisites protocol of international trade have sharpened the development process. Today, companies gain competitive advantages not only by quality of product and service, pricing strategy or location but also by their consideration and responsibility for the environment and community. While CSR is a growing movement in the hospitality industry in Asia, there are only a few enterprises really pay attention to CSR in Vietnam. One of the most outstanding program is carried out by Joma Bakery Café, which is called ‘’The Joma Way’’ (1). The program includes three main initiatives: -Donate 2% of revenue supporting grassroots initiatives focused on meeting basic life needs -Offer training and growth opportunities for disadvantaged persons -Involve in community activities by event sponsorship, employee volunteerism, and creating spaces for people and causes to connect. As hospitality industry contributes a sizeable carbon footprint, it is important that enterprises...
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...The tourism industry in Vietnam ------------------------------------------------- Group 1 Nguyễn Trọng Nhật Nguyễn Đức Huy Lê Ngọc Dũng Vũ Phương Thảo Phạm Việt Anh Lê Đắc Linh ------------------------------------------------- Contents I. Introduction II. Using PESTEL to analyze opportunities and threats of Vietnam tourism industry 1. PESTEL: a. Political b. Economical c. Social d. Technological e. Environmental f. Legal 2. Opportunities and threats of Vietnamese tourism industry: a. Opportunities b. Threats III. Competitors: IV. Tourism is a high competitive industry: a. Some information about Hanoitourist Company b. The Competition V. Keys findings from the questionnaire: VI. Recommendation: 1. Product (Design a Tour) 2. Price 3. Place 4. Promotion 5. People (Human resources) VII. Conclusion: I. Introduction The tourism industry is a highly competitive industry. It requires the ability to constantly adapt to the needs and expectations of customers change, such as satisfaction, safety and comfort of customers. II. Use PESTEL to analyze opportunities and threats of industry tourism in 1. PESTEL analyzing a. Political _Tax policy: Reducing costs, anti-tax...
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...Master thesis for the attainment of the academic degree of ‘Master of Business Administration in Small and Medium-Sized Enterprise Development’ International SEPT Program, University of Leipzig THE ROLE OF HUMAN RESOURCE MANAGEMENT (HRM) PRACTICES AND SERVICE BEHAVIOUR IN SERVICE QUALITY IN VIETNAM’S TOURIST HOTELS Name of Student: Email of student: Matriculation Number: SEPT ID Number: Mai Hung Manh manhmhvnpt@gmail.com 2182281 VN05-14 First supervisor: Second supervisor: Prof. Dr. Utz Dornberger Dr. Nghiem Sy Thuong 20th May 2012 22nd June 2012 Date of assignment of topic: Date of submission: TABLE OF CONTENT LIST OF FIGURE.............................................................................................. 4 LIST OF TABLE ............................................................................................... 5 ACKNOWLEDGEMENT.................................................................................. 7 ABSTRACT....................................................................................................... 8 CHAPTER 1: INTRODUCTION ....................................................................... 9 1.1. Background ............................................................................................. 9 1.2. Rationale of the research........................................................................ 10 1.3. Research objectives ..............................................................................
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...Council (WTTC) is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Travel & Tourism’s impact on the economic and social development of a country can be enormous; opening it up for business, trade and capital investment, creating jobs and entrepreneurialism for the workforce and protecting heritage and cultural values. To fully understand its impact, however, governments, policy makers and businesses around the world require accurate and reliable data on the impact of the sector. Data is needed to help assess policies that govern future industry development and to provide knowledge to help guide successful and sustainable Travel & Tourism investment decisions. For 25 years, WTTC has been quantifying the economic impact of Travel & Tourism. This year, the 2015 Annual Economic Reports cover 184 countries and 25 regions of the world, including, for the first time, the Pacific Alliance. Travel & Tourism generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in 2014. Recent years have seen Travel & Tourism growing at a faster rate than both the wider economy and other significant sectors such as automotive, financial services and health care. Last year was no exception. International tourist arrivals also surged, reaching nearly...
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...Communication Plan Sheraton is a big brand in hotel industry in Vietnam. When we become the partner of that hotel, we need to find the best way to communicate with them. To have a good communication plan, dividing the steps to approach the customer is very important. First of all, Sheraton might not know what we are, because we are too new to the Vietnam market. In the beginning of this plan, we send them two letters, one letter is talk about our company history and why we want to become a partnership with them. Another letter we talk about how appreciate we are if we can do business with Sheraton. Secondly, at the time Sheraton know about us, we make several phone calls to make the relationship with Sheraton. In this territory, we are a brand new, so we should make more calls than someone who has a large, rural area. The very first call is just use for briefly description about the company product line. The second, third and four call using telling about the benefits which Sheraton will get. In the final call, we tend to set the day that appropriate for both the Sheraton Representative and Sales Representative of Hotel Furniture Outlet to have a meeting. During the call, we focus on listening to our customer, not to talk more. “Listen to your customers actively; be really interested. No, be fascinated! Sit on the edge of your chair, literally.” (Gallagher). Thirdly, we have the meeting with Purchasing Representative of Sheraton to give them the company catalog or company pursue...
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...Businessville Hotel. Beijing Businessville Hotel is proving to be extremely successful. It has just been announced that a major world trade expo is to be held in Ho Chi Minh City. Around the World Hotels is interested in providing accommodation for some of the expected thousands of delegates. However, there is no time to build a new hotel. Around the World are considering approaching an existing hotel group to form an alliance. • What issues need to be considered when establishing an alliance in this case? Choosing the right form of governance. The benefits of cooperation versus the dangers of new competition. Managing the reputation. Staffing needs. • What form would you suggest the alliance take? Non-equity strategic alliance. Because this is a short term event and this is the easiest form of strategic alliance to form in such a short time. The company could work with another hotel group to forge a similar deal as airline code-sharing. This would allow Around the World Hotels guests to potentially book through their website, and receive the same premium guest experience in the hotels in Vietnam. The reputation of Around the World Hotels could be used to attract more guests to the hotel in Vietnam. • Outline the major challenges for Around the World Hotels in establishing the type of alliance you recommend. How would you suggest they overcome them? Ensuring a good customer experience for their guests. The hotel would need to inspect the Vietnamese hotels and form...
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...Nowadays it is undoubted that tourism has become one of the largest and fastest growing industries at the global level. In fact, the majority of developing countries consider international tourism as a main approach to generate more local economic activities and encouragements of environmental improvement for regional areas. This leading service sector, however, could draw severalproblematic issues for the local environment and even economy of recipient countries due to many reasons. This essay will argue that in developing countries the economic and environmental negative impacts caused by tourism outweigh its benefits for local communities. To understand the influence of tourism on host countries, this essay aims to provide the evaluation about the benefits and costs of tourism on both economy and environment throughout two sections. The first section discusses the outperformance of negative consequences caused by tourism on environment comparing to its positive effects, while the second argues that the impacts ofvulnerable economy arose from tourism outweighs its benefit for the developing countries. Besides, the essay also points out the genuine situations of the tourism industry in South East Asia as the typical case of developing countries. Firstly, tourism has posed several destructive effects on environmental structure of the host regions where tourism activities take place. Undoubtedly, the constructions of facilities and infrastructures constructed for tourism...
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...Strategic Definition 11 Decision 1: E-Business Channel Priorities 11 Decision 2: Market and product development strategies 12 Decision 3: Positioning and Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination 32 4.1.4 Design 33 4.1.5 Composition and layout 44 5. Financial Plan 53 Projected start-up Costs 53 Break-even Analysis 54 6. Management Plan 54 Organizational Structure 54 Family Diagram 56 Conclusion 57 Reference 58 VNNIC 2012, Report on internet statistics of Vietnam, VNNIC, Vietnam, viewed 20 December 2012, 58 Appendices 59 Executive Summary Kim Tien Candle has entered recently into the Vietnam market. The business’ current transactions are Business to Business (B2B) and Business to Customer (B2C). With the promise of providing the best quality of Kim Tien’s products to customers, the company’s target is to be listed in top three- candle Vietnamese companies. The e-business plan is intended to provide the beneficial objectives...
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...CHAPTER 1 AN OVERVIEW OF THE TRAVEL INDUSTRY PART I: THE TRAVEL INDUSTRY IN THE PAST A. THE HISTORY AND DEVELOPMENT OF TOURISM o The civilization of ancient Greece. Key event: The Olympic Games of 776 BC were the first international tourist event. o The Romans. Key event: First roads were built. o Early Christianity. Key event: Pilgrimages and visits to holy places. o 17th and 18th centuries. Key event: Nobility went on Grand Tours. Trips for health reasons to spa towns and seaside resorts. Stagecoaches and coaching inns developed. o 19th century. Key event: Steam transport (boats and trains). First organized tours and excursions by Thomas Cook. Growth of hotels and resorts in Europe. Introduction to traveller’s cheques and hotel vouchers. Birth of mass tourism. o Post-World War II . Key event: Paid holidays. More disposable income. Rowth of holidy camps ( accomodation and entertainment). Package holidays. The invention of jet engine. B. FOUNDATION AND DEVELOPMENT OF VIETNAM’S TOURISM INDUSTRY o From 1960 to 1975 Key event: 09/07/1960: Vietnam Tourist Enterprise founded in the North (Only guests of the government were served; having no good conditions or potentials for tourism industry to develop; luxurious hotels, restaurants, bars, nightclubs were mainly in in the South). o From 1975 to 1989 Key event: - Late of 1975 to early of 1976: Tourists enterprises or agencies founded in many cities and provinces...
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