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Vietnam Report

In: Business and Management

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Vietnam analysis
Vietnam analysis

This year’s MBA fieldtrip to Vietnam aim was to examine the different approaches adopted in order compete in a highly competitive global business environment.
The visit involved either visiting or having the opportunity to meet six businesses senior managers of successfully organisations operating in Vietnam and a non-for-profit organisation.
The six businesses were either multinational organisations or local businesses from a wide range of industries, such as: * Hive Corporation, * Media Partners Asia Ltd, * Samsung Group, * Toll Group, * Johnson & Johnson, * Minh Long Co,
The non-for-profit organisations name was Long Hoa Boys Orphanage.

One to successfully be able to compete in an increasing homogenised world markets needs to understand not only always changing global business environment, it also needs to understand the “various political, legal, socio-cultural and infrastructural issues that can be used to develop a profile of each country in the world and assess its attractiveness” (Haberberg and Riple, 2008) .
Therefore, this paper aims to analyse the information gained from discussing with businesses leaders in Vietnam and provide a unique view on the overall business environment, challenges and future business prospects for Vietnam

The Hive
Our first guest speaker was the CEO of the Hive Corporation, Mr. Matthew Lourey, an Australian chartered accountant that prior to his position at the Hive Corporation had held a number of positions, including an advisory director position for a regional travel group in Vietnam covering a wide range of market areas research, feasibility studies, business valuations and corporate strategy. Mr. Lourey presented us with a fantastic historical overview of Vietnam, which was ideal to place in context all that we had ahead of us to see.
Mr. Lourey...

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