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University of Tennessee, Knoxville

Trace: Tennessee Research and Creative
Exchange
University of Tennessee Honors Thesis Projects

University of Tennessee Honors Program

5-2011

Facebook and College Students: Is Marketing
Effective
Kelsey Craig
University of Tennessee, kcraig4@utk.edu

Follow this and additional works at: http://trace.tennessee.edu/utk_chanhonoproj
Part of the E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, and the Marketing Commons
Recommended Citation
Craig, Kelsey, "Facebook and College Students: Is Marketing Effective" (2011). University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/utk_chanhonoproj/1468 This Dissertation/Thesis is brought to you for free and open access by the University of Tennessee Honors Program at Trace: Tennessee Research and
Creative Exchange. It has been accepted for inclusion in University of Tennessee Honors Thesis Projects by an authorized administrator of Trace:
Tennessee Research and Creative Exchange. For more information, please contact trace@utk.edu.

Facebook and College Students: Is
Marketing Effective?
By: Kelsey Craig
Advisor: Mark Collins

ABSTRACT: With the revolution of marketing from print to digital media, internet marketing and advertising continues to evolve. Social media marketing on social networking communities creates the ideal environment for marketers to target particular markets. Facebook provides many modes and resources for marketers to use its rich database. This study focuses on how marketers should use Facebook and if college students are worth marketing to. The study uses a sample of one hundred college students from a large, public university through a survey as well as six individual interviews to assess marketing’s effectiveness during their Facebook use. Suggestions for marketing through Facebook to...

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