...discuss the aspects of the proposed new business, such as the competitive priorities that Bennett asked about. a. Assessment of new business i. Attract new customers BASS’s current business consist of three car dealership that sell and service several makes od American and Japanese cars, two autopart stores, one large body shop and car painting business and one auto salvage yard. The decision to expand into vintage car restoration business, a new market segmentation will attract new groups of customers and will strengthen BASS’s car empire. ii. Demand As we noted about the public’s going interest in restoration of vintage automobiles, it’s an opportunity for us to expand into this market which has a future potential. Among the people who own vintage car or planning on purchasing a vintage car, many of them want to restore their cars but don’t have time to do so, some want to own a vintage car, and many of them have money to pay to restore car. Usually vintage car collectors are rich people who are willing to spend a lot of money to purchase a vintage car or restore their car. iii. Promotion strategy Using the first Mustang restored by BASS as an exhibit in sales and advertising and take it to auto shows to attract business for the new shop is a great promotion strategy. Our very first product show potential customers quality of our service and what we are capable to do. iv. Types of services provided Our new business is going to provide three types...
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...Forecasting Sales The Vintage Restaurant is located on Captiva Island, a resort community located near Fort Meyers, Florida. The restaurant, which is owned and operated by Karen Payne, has just completed its third year of operation. During this time, Karen has sought to establish a reputation for the restaurant as a high-quality dining establishment that specializes in fresh seafood. The efforts made by Karen and her staff have proved successful, and her restaurant has become one of the best and fastest-growing restaurants on the island. Karen has concluded that.in order to plan better for the growth of the restaurant in the future, it is necessary to develop a system that will enable her to forecast food and beverage sales by month for up to I year in advance. Karen has available data on the total food and beverage sales that were realized during the previous 3 years of operation. These data are provided below. Food and Beverage Sales for the Vintage Restaurant ($ 1,000s) Month | First Year | Second Year | Third Year | January | 242 | 263 | 282 | February | 235 | 238 | 255 | March | 232 | 247 | 265 | April | ...
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...Case Problem: The Vintage Restaurant is on Captiva Island, a resort community near Fort Myers, Florida. The restaurant, which is owned and operated by Karen Payne, has just completed its third year of operation. During that time, Karen has sought to establish a reputation for the restaurant as a high-quality dining establishment that specializes in fresh seafood. The efforts by Karen and her staff have proven successful, and her restaurant has become one of the best and fastest-growing restaurants on the island. Karen has concluded that to plan for the growth of the restaurant in the future, she needs to develop a system that will enable her to forecast food and beverage sales by month for up to one year in advance. Karen has the following data ($1000s) on total food and beverage sales for the three years of operation. The data can be found in an Excel spreadsheet (Lost Beverage and Food Sales). Perform an analysis of the sales data for the Vintage Restaurant. Prepare a report for Karen that summarizes your findings, forecasts, and recommendations. Include: a. A graph of the time series. b. An analysis of the seasonality of the data. Indicate the seasonal indexes for each month, and comment on the high and low seasonal sales months. Do the seasonal indexes make intuitive sense? Discuss. c. A forecast of sales for January through December of the fourth year. d. Recommendations as to when the system that you have developed should be updated to account for new sales data. ...
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...In 1940 owner Flora Levy had a historic ice cream parlor built named Borden’s ice cream parlor, located in La Fayette, Louisiana. In 1981 Flora Levy a lifelong resident of La Fayette, Louisiana died. Borden’s ice cream parlor had a long family history. When Flora died she stipulated a large bequest to the University of Louisiana La Fayette’s Foundation in her will. Part of Levy’s bequest included the ice cream parlor. The Foundation held the title to the building and then they rented it to the manager who continued to operate the business. Borden’s had been passed down from generation to generation within the Levy family. Flora Levy’s mother had giving the parlor to her. Borden’s ice cream parlor was sold by the Foundation in May 2009 to Red Lerille owner of La Fayette reds health club. Red brought the property with intentions to keep the local icon alive in their town. Red Lerille planned to make minor changes to the building adding a drive through and outdoor seating. Red Lerille made his daughter Kackie Lerille the manager. Lerille was very interested in a mom-and-pop type of business like the ice cream parlor. Red quoted “ I believe it is the American Way but it is dying fast.” That location of Borden’s was actually the last Borden’s ice cream shop in the United States. Borden’s ice cream parlor is a Lafayette tradition and Red and his daughter intends on bringing it back to it’s original state. Borden’s ice cream parlor has had a long family history. Elle...
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...Coco-Cola Vintage Ad Elizabeth Hamilton Professor Smith Devry University March 28, 2014 Coco-Cola Vintage Ad Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of sales. The essay analyzes a vintage advertisement according to the rhetorical appeals of logos, ethos, and pathos and notes that Coco-Cola effectively uses appeals to authority, logic and emotions to make Coke a lifestyle, not just a drink. The vintage ad analyzed in the essay is a print ad that features the title Coco-Cola and the following text “Is a delightful palatable healthful beverage. It relives fatigue and is indispensable for business and professional men, students, wheelmen, athletes. It relieves mental and physical exhaustion. Is the favorite drink for ladies when thirsty, weary, despondent… Sold in bottles and at soda fountains for 5 cents. Newest refreshing drink in the world”. Clearly, the ad has many claims that nowadays would be consider illegal, inappropriate and simply false, yet back in the days, it was an example of what marketing was about : selling it at all cost even if it meant lying to the consumers. Although, to be fair, many other things, like heroine, morphine, cocaine and LSD were...
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...Case Problem: The Vintage Restaurant is on Captiva Island, a resort community near Fort Myers, Florida. The restaurant, which is owned and operated by Karen Payne, has just completed its third year of operation. During that time, Karen has sought to establish a reputation for the restaurant as a high-quality dining establishment that specializes in fresh seafood. The efforts by Karen and her staff have proven successful, and her restaurant has become one of the best and fastest-growing restaurants on the island. Karen has concluded that to plan for the growth of the restaurant in the future, she needs to develop a system that will enable her to forecast food and beverage sales by month for up to one year in advance. Karen has the following data ($1000s) on total food and beverage sales for the three years of operation. The data can be found in an Excel spreadsheet (Lost Beverage and Food Sales). Perform an analysis of the sales data for the Vintage Restaurant. Prepare a report for Karen that summarizes your findings, forecasts, and recommendations. Include: a. A graph of the time series. b. An analysis of the seasonality of the data. Indicate the seasonal indexes for each month, and comment on the high and low seasonal sales months. Do the seasonal indexes make intuitive sense? Discuss. c. A forecast of sales for January through December of the fourth year. d. Recommendations as to when the system that you have developed should be updated to account for new sales data. ...
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...When Dani took he car into Vintage Upholsters, she had done previous research on the company and meet with them in person – She gave them a clear outline of what she wanted done on the car and too the quality that she expected it to be at. In return the company agreed that they were able to work to the standard that she expected, with Carl – someone with years of experience in fixing her style of car would be in charge of completing the task. However when Dani returned she learned that she had be misled by the company, and that Carl would only be supervising the job, and would leave for holidays before the job was completed. While the contract that Dani signed states that that the workshop is not responsible for any damages to the goods or...
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...Vintage Fashions are a way of retaining individuality in the age of fast fashion-discuss In the age of fast fashion and mass production of garments vintage fashions have become increasingly popular as a way of escaping contemporary stereotypes and retaining individuality. However the acceptance of this ‘vintage look’ has made the fashion industry adopt it as a way of creating new collections therefore making it more accessible and less individualising than it originally was. The meaning behind vintage fashion has changed drastically in the last 50 years, formally being associated with poverty and the lower class, due to the fact that second hand clothing was very dirty and was often contaminated with diseases such as the plague. Even though this was the case second hand clothing was necessary for many people before the rise of ready to wear fashion, as emphasized by Caroline Evans (2007) “Second-hand dress has historically been associated with low economic status and class; long before there was a ready-to-wear industry, the second-hand trade clothed the poor, often in third-, fourth- and fifth-hand clothing”(2007:249). Clothes were very highly valued; they were passed down in wills and given as gifts, this was due to the fact that clothes were very expensive as all clothing was hand made. However in the 1960’s with the introduction of mass production when clothes were no longer as expensive they were also no longer one of a kind. After WW2, the age of make do and mend...
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...Rhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regarded as one of the happiest decades in American history, it was the end of World War two and the economy was expanding to a global standard. There were two forms of advertising in the 50’s era, pathos and logos. Looking at it from the 50’s perspective, the housewife wants to use this product to look appealing to her husband because in that time the women stayed at home and looked after the home while the men worked. In this ad, Palmolive targets the growing population of suburban women and uses rhetorical strategies that will appeal to emotion and logic. The primary focus of the ad is Palmolive’s appeal to emotion. The depiction of the housewife looking very beautiful with a flawless complexion and the doting husband apparently hanging on her shoulder admiring her beautiful complexion suggests that with this product you “too” can have an adoring husband admiring your new flawless complexion when you use Palmolive soap. In the text of the ad, it states how Palmolive’s beauty plan brings exciting...
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...HELP MILLER HIGH-LIFE SAVE AMERICA’S EAGLES (1986) English 112 – Composition Due 7/23/12 What do Freedom, Liberty and Independence mean to Americans? That’s all the bald eagle represents for the United States, as it was accepted as the National Bird in 1782. In 1986, Miller High-Life used the bald eagle in an ad; an ad that displays an eagle soaring through the sky freely. There’s an article on the ad stating, “Our national symbol faces extinction and to look for Miller High-Life products at our favorite retail store during the Fourth of July holiday and find out to help Miller keep our magnificent eagles soaring forever.” Miller High-Life products also stand over their slogan which reads “Made the American Way”. With patriotism in mind, the ad uses Ethos, Pathos and Logos to reach out to the American public and together they can save the eagles. The author clearly displays ethos in the ad “Help Miller High-Life Save America’s Eagles” by the authority eagles have in the sky. Being that eagles really don’t have any predators other than man, we can save their species by coming together. Credibility is displayed in the ad because the bald eagle represents the United States as the national symbol. Using the products slogan “Made the American Way” and “Our National Symbol Faces Extinction” emphasizes the authority and credibility America portrays. Pathos is clearly displayed by informing the American public that the national symbol faces extinction. Hoping to get...
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...Australian Vintage LTD (AVG) The Australian industry The Australian wine industry is the 4th largest exporter in the world, exporting over 400 million litres a year to a large international export market that includes “old world” wine-producing countries such as France, Italy and Spain. There is also a significant domestic market for Australian wines, with Australians consuming over 400 million litres of wine per year. The wine industry is an important contributor to the Australian economy through production, employment, export and tourism. The Australian Wine export market was worth 2.8 billion Australian dollars in June 2007, and had a growth rate of 9%pa. Of this about AU$2 billion was accounted for by North America and the UK, and in this key latter market Australia is now the largest supplier of still wines. 2007 statistics for the North American market show that Australian wine accounted for a 17% share of the total value of U.S. imported wine, behind France with 31% and Italy with 28%. Australian Vintage Limited Australian Vintage Limited is a leading Australian wine company, known as McGuigan Simeon Wines until February 2008, when shareholders voted to change the name. Today Australian Vintage Limited is at the forefront of the Australian wine industry. Crushing 9% of total Australian annual production, its vineyards and grape supply capacity extend through some of Australian’s most captivating and diverse wine regions including the Hunter and Barossa Valleys...
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...A Rhetorical Analyst of a Vintage 1930 era Coca Cola Advertisement From the early 1800s, advertisements have been used to portray certain ideas or to sell particular goods and services. You can still see its concept at work every day whether on television, in magazines, billboards, internet, and even hear them while listening to the radio. The Coca Cola Company has been one of the most infamous companies to arrive in mainstream America. Founded in 1886, Coca Cola has invested approximately over 2 billion dollars each year into its advertisements. People from every generation and walks of life could remember Coca Cola’s, “Delicious and Refreshing” (Coca Cola, 1930) iconic statement, which could be found underneath its name and on its logos. At Christmas, everyone look forward to seeing all of the different advertisements on television or gaze upon important figures such as Santa Claus in numerous magazines and during the summertime, watching everyday people at the beach, having fun or eating at a barbeque with very the drink as their choice of beverage. In my research of a vintage 1930 era Coca Cola ad, I can see the use of a pleasant, out-going appeal encouraging the public to buy their soda beverage, in which were at the time are children, teenagers, and working class adults; portraying the message that nothing can satisfy thirst more than making, “a pause that refreshes” (Coca Cola, 1930) other than with a Coca Cola. Upon my analysis of the advertisement, I discovered that...
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...Australian Vintage Ltd. Introduction Australian Vintage Limited is an Australian wine company which involves in vineyards, boutique and wine production, packaging, marketing and distribution. Its major wine producing regions are across South and South East Australia, with further access to fruit from across the country. Three wineries operate all year round and are industry leaders, specialising in the production of unique varietal wines (Australian Vintage, n.d.). Its business is based on a high-volume, low-cost model. It has a diversified earnings base with revenue coming from own-brand bottled wine, bulk wine sales and vineyard management. The company is focused on shifting the mix to sales of higher priced wine ranges (Australian Vintage, n.d.). Australian Vintage has also established 18 new distributor relationships around the world. The new relationships generated solid branded sales growth (Australian Vintage, n.d.). Principle Business Function ‘The consolidated entity’s principal activities in the course of the financial year were wine making, wine marketing, vineyard management and development’. (Australian Vintage, 2011, p20) Registered Office 275 Sir Donald Bradman Drive Cowandilla SA 5033 (Australian Vintage, 2011, p85) The Auditor In the 2011 financial year the company was audited by a member firm of the worldwide accountancy firm known as Deloitte Touche Tohmatsu Ltd, a firm that is limited by guarantee (Deloitte, n.d.). Deloitte is a firm that...
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...The Second Hand Industry; does it hold a Sustainable Future FTMG20295 N0300561 Catherine Mellor Word Count: 5471 CONTENTS PAGE Abstract i List of Figures/Illustrations ii 1.0 Introduction Page 3. 1.1 Background Page 3 - 4. 1.2 The UK High street Page 4. 1.3 The UK economy Page 4. 1.4 Rationale Page 4, 5. 1.5 Hypothesis Page 5. 2.0 Methodology Page 5. 2.1 Research Methodology Page 5. 2.2 Secondary Research Page 5. 2.3 Primary Research Page 5 -6. 2.4 Aims and Objectives Page 6. 2.5 Beneficiaries...
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...Rhetorical Analysis on vintage ads: Palmolive Introduction: Vintage advertisements have been studied with the sole purpose of understanding the change in the customer profile with the changing times. An advertisement of 50 years ago would be a vintage advertisement at a time when technology was less advanced and it was the advertisement that created the brand value and was instrumental to the success of a product or the failure of. I have chosen the Palmolive Vintage to do a rhetorical analysis of because it is a classical advertisement of the conventional methods of creating advertisement campaigns and yet it still generates interest among people to use the soap today based on the curiosity generated by the vintage advertisements of the Palmolive soap decades ago (Thomas, 2008). Research Statement: The Palmolive Vintage advertisement was one of the most classic advertisements that launched the Palmolive Soap and made it a runaway success. The success of the advertisement campaign has managed to generate the attention of people even now 50 years later about the soap. Analysis of the vintage advertisement: This advertisement is based on the two concepts of advertising capture. It is capturing the target audience with logo awareness or with emotion. 1950 was a growth period for American history with the economy expanding and there was economic improvement which meant that the spending power of the population had also...
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