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Virtual Open House

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Submitted By juliak
Words 10599
Pages 43
Table of contents

Part I 2 Introduction 2 I.I Background 2 I.II The founder of this idea 4 I.III Purpose of the project 5 I.IV Problem formulation 6 I.V Demarcations 7 I.VI Methodology 7 I.VII Definitions 12
Part II. 14 Analysis of external stakeholders 14 II.I Background 14 II.II Identification of all relevant stakeholders 16 II.II a Educational institutions teaching foreign students 16 I.II b Foreign potential students abroad, considering to enlist for study in Denmark 18 II.II c Foreign students in Denmark, already enlisted for a study in Denmark 21 II.II d Governmental bodies and institutions 22 II.II e Competitors 23 Conclusion to external stakeholders’ analysis 24
Part III 25 Business model 25 Conclusion 26
Part IV 27 Targeting, penetration and expansion 27
Part V 29 Design specification 29 V.I Development strategy 29 V.III. Design and content 30 V.IV. Technology 32 Conclusion 33 Budget 35 Potential upsides 37 Risks 37
Part VII 39 Advantages, disadvantages, challenges 39
Part IX 42 Conclusion 42
Bibliography 44

Part I

Introduction

I.I Background

During the last years the situation at the Danish educational market has changed. Some of the educational institutions have experienced the growth in the quantity of foreigners having a wish to study in Denmark. Students coming from different parts of the world have become a significant part of Danish Educational system. Lots of programmes in English were created and proposed to the foreign students in order to attract their attention. Six years ago the Market Economist programme came to some of the educational institutions all over Denmark. Two years duration has given the opportunity to Danish companies to have specialists with a great potential and fresh way of

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