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Vision Mission Objectives Analysis

In: Business and Management

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Hong Kong Disneyland

Dedication
To all who come to this happy place, welcome. Many years ago, Walt Disney introduced the world to enchanted realms of fantasy and adventure, yesterday and tomorrow, in a magical place called Disneyland. Today that spirit of imagination and discovery comes to life in Hong Kong. Hong Kong Disneyland is dedicated to the young and the young at heart - with the hope that it will be a source of joy and inspiration, and an enduring symbol of the cooperation, friendship and understanding between the people of Hong Kong and the United States of America.
—Michael D. Eisner and Donald Tsang, 12 September 2005

Hong Kong adalah lokasi Disney Resort kelima di dunia.
Hong Kong Disneyland bertujuan untuk mewujudkan keajaiban hiburan kelas dunia untuk semua kalangan usia.

Vision Statement
Hong Kong Disneyland Resort is Asia’s premier resort destination creating magical memories for our guests, cast and community.

Mission Statement
Hong Kong Disneyland Resort inspires happiness and delivers a world-class experience through creativity, great leadership and a passionate cast.

Komponen-komponen misi:
1. Customers
Hong Kong Disneyland terbuka untuk semua kalangan usia. Mulai dari anak kecil hingga usia dewasa

2. Products / Services
Pada dasarnya Hong Kong Disneyland memberikan layanan berupa atraksi dan hiburan, tetapi di samping itu juga turut serta menjual berbagai macam produk, seperti makanan dan minuman serta souvenir bertemakan tokoh-tokoh Disney.

3. Market
Secara geografis, Hong Kong Disneyland terletak di Penny’s Bay, Lantau Island, yaitu pulau terbesar di Hong Kong. Lokasi ini tergolong strategis karena merupakan kota yang ramai akan kegiatan pemancingan dan memiliki cukup banyak lokasi pariwisata lainnya.

4. Technology
Hong Kong Disneyland meggunakan creative technology yang didukung oleh tim produksi yang profesional di bidangnya, juga dilengkapi oleh peralatan audio-visual yang memadai.
• Perlengkapan yang terus menerus diperbaharui (tali-tali yang digunakan untuk pertunjukkan, audio, dsb.)
• Layanan internet

5. Concern for Survival, Growth, and Profitability
Pertumbuhan finansialnya sangat bagus karena pihak Hong Kong Disneyland sendiri mendapat dukungan penuh dari pemerintah. Selain itu, pengunjung yang datang tidak hanya pengunjung lokal tetapi juga internasional. Pada tahun 2007, prosentase visitor meningkat sebesar 22%.

6. Philosophy
Disney's Wild About Safety
Timon and Pumbaa are Wild About Safety! Safety is part of their problem-free philosophy. And it is our philosophy, too, here at Hong Kong Disneyland. After all, we would like your visit to be 100% magic, memories and hakuna matata. So keep an eye out for Timon and Pumbaa – and their safety reminders – at our attractions throughout your stay.

Selain memiliki filosofi yang menginginkan para pengunjung untuk bebas dari masalah, Hong Kong Disneyland juga menganut filosofi feng shui. Adanya kebudayaan yang masih sangat kental di Cina menginspirasi Hong Kong Disneyland untuk membawa sebuah perubahan, yaitu dengan cara menggabungkan unsur budaya Barat dengan Cina. Namun, unsur dari kebudayaan Cina sendiri juga tetap dijaga, yaitu dengan tetap mengikuti aturan feng shui dalam pembangunan Disneyland itu sendiri. Selain itu, pembangunan ini dimaksudkan untuk menjangkau lebih banyak pengunjung, khususnya di Asia.

7. Self-concept
Walaupun secara keseluruhan theme park ini terinspirasi dari California Disneyland, atraksi dan hiburannya dibuat lebih relevan untuk pengunjung di wilayah Asia. Pembangunan yang dibuat menurut filosofi feng shui pun menjadi salah satu keunggulan theme park ini dikarenakan adanya pengaruh budaya Asia.

8. Concern for Public Images
Hong Kong Disneyland melakukan pendekatan lingkungan dalam membuat desain theme park, selain itu juga berkomitmen untuk menjaga keadaan lingkungan selama beroperasi. Hong Kong Disneyland juga ikut melibatkan para pengunjung untuk berpartisipasi dalam program lingkungan yang diadakan.

9. Concern for Employees
Hong Kong Disneyland memberikan program training bagi mereka yang ingin bergabung sebagai cast member. Para cast member ini dipastikan turut berperan dalam setiap Disney Show. Hong Kong Disneyland juga menyediakan berbagai lapangan kerja. Para pekerja tidak hanya mendapatkan gaji saja, tetapi juga mendapatkan paket “Total Rewards” yang berisi berbagai macam kompensasi dan keuntungan lainnya. Pekerja full-time akan menikmati keuntungan seperti:
• diskon eksklusif untuk cast member
• asuransi kesehatan, meliputi rawat jalan, opname, spesialis, obat-obatan herbal tradisional Cina dan perawatan gigi
• asuransi jiwa dan kecelakaan
• bonus / tip
• cuti tahunan, cuti hamil, cuti nikah dan cuti perawatan
• gaji lembur untuk frontline yang memenuhi syarat tertentu
• gaji lembur untuk pekerja malam
• laundry seragam dan kostum

YES NO
Customers •
Products / Services •
Market •
Technology •
Survival, Growth, Profitability •
Philosophy •
Self-concept •
Public Image •
Employees •

Identifikasi antara tujuan dan visi misi perusahaan Hong Kong Disneyland adalah sebuah taman bermain yang dapat mewujudkan impian semua orang. Karakter Disney sangat identik dengan anak kecil, sehingga tak jarang banyak anak kecil yang mengidolakan mereka. Namun, tidak hanya anak-anak saja, ternyata orang dewasa pun juga mengidolakan mereka. Hal inilah yang ditangkap oleh pihak Hong Kong Disneyland. Mereka membuat sebuah taman bermain yang tidak hanya bisa dinikmati oleh anak-anak saja, tetapi juga dapat dinikmati oleh orang dewasa. Selama pengoperasiannya, Hong Kong Disneyland sangat menjunjung visi misi mereka. Visi mereka yaitu menjadikan Hong Kong Disneyland sebuah resort di Asia yang mampu menciptakan dunia fantasi untuk seluruh pengunjung, pekerja, dan komunitasnya. Untuk mencapai visi ini, mereka membutuhkan misi dimana komponen-komponen dalam misi tersebut harus saling mendukung. Hong Kong Disneyland berhasil membangun sebuah taman bermain untuk semua umur. Terletak di tempat yang strategis dengan berbagai teknologi yang maju serta dukungan dari pemerintah, mereka berhasil memberikan layanan berupa show, atraksi¸ dan hiburan lain yang tidak akan dilupakan oleh para pengunjung. Dan juga, atraksi dan hiburan yang lebih relevan bagi orang Asia serta masih dipertahankannya budaya feng shui membuatnya mempunyai poin lebih bagi para pengunjung, khusunya dari Asia. Melihat hal tersebut, tujuan dari pendirian Hong Kong Disneyland dapat tercapai. Visi misi di atas sangat berhubungan dengan tujuan berdirinya Hong Kong Disneyland, yaitu mewujudkan keajaiban hiburan kelas dunia untuk semua kalangan usia. Hal ini bisa dilihat dari jumlah pengunjung yang datang. Mereka terdiri dari berbagai usia dan kalangan, dari anak kecil hingga orang dewasa. Bahkan pada musim liburan, jumlah pengunjung bisa meningkat secara drastis. Ini membuktikan bahwa tujuan dan visi misi Hong Kong Disneyland telah berhasil dicapai dengan baik.

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