...exchange. The number of visitors has increased from 3.7 million in 1986 to nearly 10.2 million in 1995. Total tourism receipts in 1YYS were HK$74.9 billion, four times as much as in 1986.’ Tourism revenue represents consistently about 6% of the GDP (Gross Domestic Product). Half of the tourist expenditure is on shopping. Tourism industry is contributing significantly to the retail trade in Hong Kong. For some visitors, shopping in Hong Kong has become the sole purpose of their visit. Tourism shopping*, therefore, is not only a major source of income from foreign visitors, but can itself provide a powerful attraction to bring them to Hong Kong. There arc seven major market areas for Hong Kong tourism: Europe (the UK, Germany, France and Italy), North America (the USA and Canada), Japan, Oceania (Australia and New Zealand), South East Asia (the Philippines, Indonesia, Thailand, Singapore and Malaysia), Taiwan and mainland China. In the 1980s North America, Europe and Japan were the three major tourist markets. Changes have been taking place over the past decade in terms of tourist markets, visitor characteristics, purpose of visits, choice of accommodation and visitor spending patterns. In recent years, Taiwanese and mainland Chinese tourists have led European and American tourists as the major markets for the Hong Kong tourism industry. The Asian markets (visitors from Taiwan, mainland China and Japan) have taken over from the Western markets (visitors from North America and Europe)...
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...Investments in tourism in Bulgaria – risks and benefits of making an investment decision. Introduction : What is an investment? Investments in tourism in Bulgaria.(brief explanation) Risks and benefits form making a decision to invest . Main body: How to make an investment decision? Best circumstances to make an investment. Brief descripition in general and connect with BG Risk regarding investment decisions. Investments in tourism. / in general + risks/ Condition of the tourism in Bulgaria / main numbers, perspectives, future prognosis, compare with another similar contrary/. Benefits and risks - of an Investment in tourism in Bulgaria- what is the possible profit, what is the possible loss, what is more risk or benefit. Evaluate the investment – good or bad? Conclusion: Summarize the information, state the main benefits, state the main risks, state the evaluation. Intro: Situated on the crossroads between Europe and Asia, Bulgaria has been home to various civilisations including the Thracians, Greeks, Romans and Slavs, each leaving a mark on its culture, history and heritage. Much of Bulgaria’s ancient culture has been sustained despite the four decades of Soviet rule that ravaged some of the country’s features. Bulgaria has nine UNESCO World Heritage sites, with seven listed as cultural sites and two as nature sites. The cultural sites include the Ancient City of Nessebar, Boyana Church, Madara River, Rila Monastery, the Rock-Hew Churches...
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...Executive Summary We are glad to be of services to the Hong Kong Tourism Board (HKTB) - formerly known as Hong Kong Tourism Association, in presenting this consulting report on promoting Hong Kong as the “City of Life” and persuading the visitors from Mainland China to visit Hong Kong In this report, we will base on the two-year major promotional tourism campaign “City of Life: Hong Kong is it!” which launched by the Hong Kong Tourism Board (HKTB) in April 2001 to showcase to visitors from Mainland China the most interesting and attractive aspects of Hong Kong. We will also contribute ideas on tourism promotion for this campaign to persuade the visitors from Mainland China to visit Hong Kong. Four districts will be covered in this report that included Kowloon, Hong Kong Island, New Territories and the Outlying Islands. Besides, the most popular attractions in Hong Kong such as Shopping, Dinning and Sightseeing will also be particularly focused in this report. Furthermore, negative aspects of Hong Kong will also be specially highlighted. In the final part of this report, a special issue on Quality Tourism Services (QTS) that plays an important role in the tourism industry will also be discussed. Lastly, conclusion and the recommendations for the Hong Kong Tourism Board (HKTB) to further improvement will be included in this report 1 Introduction 1.1 The Hong Kong Tourism Tourism plays an essential role in Hong Kong’s economy. To further promote Hong Kong...
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...RESEARCH PROPOSAL Module: Research Methodology Module Leader: Malcolm Bennison Program: MSc (ITM) Submitted by: Student ID: Table of Contents Working Title……………………………………………………………………………………..3 Introduction………………………………………………………………………………………..3 Background of the Study………………………………………………………………...……3 Purpose of the Study…………………………………………………………………………..3 Rationale for the Topic………………………………………………………………………..4 Statement of the Problem……………………………………………………………………..4 Research Objectives…………………………………………………………………………...5 Research Questions……………………………………………………………………………5 Literature Review…………………………………………………………………………………6 Cultural Tourism………………………………………………………………………………6 The Importance of Cultural Tourism………………………………………………………….7 Tourism Development………………………………………………………………………...7 Case Study: Natural History Museum………………………………………………………...8 Economic Impact……………………………………………………………………………...8 Employees and Services………………………………………………………………………9 Tourists’ Behavior…………………………………………………………………………...9 The NHM as Visitor Attraction……………………………………………………………….9 Research Methodology…………………………………………………………………………..10 Research Philosophy………………………………………………………………………….10 Research Approach and Design………………………………………………………………11 Data Collection…………………………………………………………………………….....11 Data Analysis Method………………………………………………………………………..12 Sampling Technique………………………………………………………………………….12 Ethical Consideration……………………………………………………………………………...
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...Marketing Plan Prepared By: Table of Contents 1. Business Overview 1 2. Market Overview 1 2.1. Customer Information 2 2.2. Market Information 3 2.3. Industry Information 3 2.4. Product/Service Information 4 3. Objectives 4 4. Strategy 5 4.1. Product 5 4.2. Pricing 6 4.3. Distribution 7 4.4. Promotion 7 4.5. Operational Plan 9 4.6. Sales promotion 10 4.7. Advertising 10 4.8. Public relations 10 4.9. Direct Marketing 11 4.10. Online Marketing 11 5. Budgets 11 6. Action Plan 12 7. Supporting Documentation 13 1. Business Overview | | |What does your business do and how long has it been operating? What industry is it in? What sets your business above your | |competitors e.g. different location, cheaper price, better service? Give an outline of the products or services, who will buy | |them, where you feel the business will be in two to five years and how this will be achieved? | Judy and John Abbe have made the move from the city to the country and at age fifty have purchased in the small but picturesque seaside resort of Point Vale. Judy is an excellent gardener and the rose garden at the property will provide her many hours of enjoyment. John loves the outdoor life and is a great bush...
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...✱ Explain the structure of the travel and tourism industry ✱ Explain the scale of the travel and tourism industry. UNIT 1: THE TRAVEL AND TOURISM INDUSTRY 1 1.1 The nature and characteristics of travel and tourism and the travel and tourism industry What is tourism? Defining tourism is not a simple matter, as it is a complex industry made up of many different businesses, the common theme being that they provide products and services to tourists. The most usually accepted definition of tourism is that provided by the World Tourism Organisation: ‘Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.’ This definition includes the word ‘staying’ and suggests that tourists stay at least one...
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...Factors Influencing Visitor's Choices to Visit Urban Destinations Ontario Ministry of Tourism and Recreation Canadian Tourism Commission Canadian Heritage Parks Canada PREPARED BY: PREPARED FOR: Global Insight, Inc. June 2004 Table of Contents I. EXECUTIVE SUMMARY .................................................................................................. 1 Highlights................................................................................................................................ 1 Study Summary........................................................................................................................ 1 Recommendations ................................................................................................................... 2 Next Steps................................................................................................................................ 3 II. III. IV. A. INTRODUCTION............................................................................................................. 4 STUDY OBJECTIVE....................................................................................................... 4 METHODOLOGY ........................................................................................................... 5 LITERATURE REVIEW ........................................................................................................... 6 Introduction............................................
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...Marketing Plan Prepared By: Table of Contents 1. Business Overview 1 2. Market Overview 1 2.1. Customer Information 2 2.2. Market Information 3 2.3. Industry Information 3 2.4. Product/Service Information 4 3. Objectives 4 4. Strategy 5 4.1. Product 5 4.2. Pricing 6 4.3. Distribution 7 4.4. Promotion 7 4.5. Operational Plan 9 4.6. Sales promotion 10 4.7. Advertising 10 4.8. Public relations 10 4.9. Direct Marketing 11 4.10. Online Marketing 11 5. Budgets 11 6. Action Plan 12 7. Supporting Documentation 13 1. Business Overview | | |What does your business do and how long has it been operating? What industry is it in? What sets your business above your | |competitors e.g. different location, cheaper price, better service? Give an outline of the products or services, who will buy | |them, where you feel the business will be in two to five years and how this will be achieved? | Judy and John Abbe have made the move from the city to the country and at age fifty have purchased in the small but picturesque seaside resort of Point Vale. Judy is an excellent gardener and the rose garden at the property will provide her many hours of enjoyment. John loves the outdoor life and is a great bush...
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...Tourism is not only the largest industry in the world but also the number one online segment, accounting for 11% of overall sales on the Net in 1998. E-business on tourism accounted for $13 billion in 1999 (Forrester Research 1999). The online travel market is experiencing explosive growth, and is projected to go to $30 billion this year. It is already estimated that by year 2003 over 30% of online sales will be generated by online travel alone, including actual travel products as well as advertising earned by travel-oriented sites. The number of travelers who use the Internet for travel-related and other purposes tops 70 million, half of which consult the Internet to get information on destinations or to check prices and schedules (Travel Industry Association of America 1999). The number of travelers booking online has soared by more than 80 percent to 11 million in the last year (PhoCusWright 1999). Travel remains one of the most popular e-commerce categories, with 45 percent of online buyers saying they purchased travel online. This is outpaced only by books at 54 percent. According to a recent survey by BizRate.com (1999), 85% of the respondents intend to use the Internet exclusively or in conjunction with off-line resources to schedule airfare (90% of those planning to purchase travel online), hotel (52%), and car rental (42%) reservations for holiday travel. More than 75 percent of respondents indicated that discounts would motivate them to purchase future travel reservations...
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...Executive summary: The tourism marketing strategy has been prepared with realistic, achievable goals and objectives that will maximise the opportunities provided to tourism operators within UK. It is constructed in a manner that provides linkages with the marketing strategies of major industry stakeholders. Britain tourism industry profile: Tourism is the UK’s sixth largest industry – amounting to £105bn in revenue each year. It has employed over 1.3m people, generates £20bn per annum in foreign exchange and contributes an estimated £24bn per annum to the Exchequer through VAT and other taxation. Value of tourism industry in UK: There is great potential to increase the tourism industry in UK. The table shows the value of tourism in UK both in terms and percentage. Table: 1 value of tourism (real terms) Sectors | 2010 | 2020(expected ) | Inbound tourism | £20 bn | £36 bn | Domestic tourism | £70bn | £112 bn | Outbound tourism | £15bn | £24bn | Total | £105bn | £172bn | Table: 2 value of tourism industry (%) Sectors | Percentage (%) | Inbound tourism | 19% | Outbound tourism | 14% | Domestic (day visitor) | 46% | Domestic (overnight) | 21% | 14 Advising tourist on product, contract Transport to the destination Providing accommodation food, etc. Organise event, experience Transport from the destination Travel Agent Transport Company Hotel, Restaurant Site Operator, Cultural...
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...of it is spread between them. It also will help us to know how much the government of each country and how much the business and sports club interesting in the skiing and snowboarding sports. # Number of Ski Areas: A ski Area is an area developed for skiing, snowboarding, and other winter sports where there are ski trails and other supporting services such as hotels, restaurants, equipment rentals, and a ski lift system. It is more common for ski areas to exist well away from towns, and the term ski area is used for a destination area, often purpose-built and self-contained (naturally), where skiing is the main activity at that areas. Ski areas refer to commercial ski fields operated by clubs or companies, be they downhill, cross-country or Nordic, as well as their associated facilities. Sometime that area can be indoor area designed and developed to skiing from a commercial perspective like what we find at Australia called IN2SKI (http://in2ski.com.au/) which is an indoor ski slope, and offers more than 30 sliding activities including skiing, boarding, air boarding, tubing and sledging. There is also an indoor ice rink next to an indoor Alpine street complete with shops and restaurants. Figure ( ): Indoor & outdoor ski area Number of ski areas very specific indicator and closed to our company products which will reflect how much our competitors and other related businesses concentrate on skiing and snowboarding sports and it will give us a clear...
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...What I need to find out | How I found out the information. | Did I use it and was it useful? | Source. | Introduction to Cadbury’s chocolate | website | research | Cadbury’s worldhttp://www.cadburyworld.co.uk/http://uk.ask.com/question/who-are-cadburys-main-competitorshttp://www.google.com/search?site=imghp&tbm=isch&source=hp&biw=1440&bih=784&q=http://businesscasestudies.co.uk/cadbury-schweppes/ethical-business-practices/ethics-at-work.html#axzz2k38WIHdL | Cadbury is one of the world’s best chocolate brands they aspire to become the world best chocolate brands. Cadbury’s purpose The purpose of Cadburys is to sell chocolate and to survive by making sure they are known as the best confectionary company out there by constantly improving their chocolate and making new products they also survive by making sure their brands reaches all around the world and everyone knows about them and to satisfy’s customer’s needs by making surveys so they know what people like. Cadbury Schweppes is committed to providing a range of high quality treats, refreshments and confectionery based oral care products which are marketed truthfully, labeled clearly and meets the highest safety standards. The sectors. Cadburys operate in all the sectors because they extract coco beans from a different country Ghana then they make the coco beans into the product they need then they manufacture it. Cadbury’s aims and objectives Cadburys main aims and objectives would be to be the world’s...
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...Site Selection: The location of a casino is an important decision, because this raises strategic, regional and local considerations (Hannigan, 2007). A framework of site selection criteria, therefore, should work out to determine the casino location. Selection Criteria: The locational determinants are documented as followings to determined our casino development location: (Rephann, 1997) 1. Proximity to larger urban areas 2. Quality of transportation infrastructure: 3. Restrictiveness of state casino gaming regulations 4. Proximity to non-casino-gaming states 5. Scale of casino development 6. Presence of other recreational attractions 7. Qualified Personnel inputs In addition, other aspect of the potential destinations such as the reputation of the destination, the economic development situation, the potential tourism development opportunities, accessibility problem in VISA restrictions and the risk analysis of the destinations will be taken into consideration. Attracting elements in choosing Singapore: After conducting the site selection analysis, it is found that Singapore could be one of the potential destinations to be developed for a new casino. General speaking, the high revenue generated by tourism, the high proportion of people in the highest socio-economic categories, the presence of Singapore’s iconic attractions, the high concentration of hotels and so on making Singapore being a higher potential for the new casino development...
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...INTERNATIONALIZATION OF THE TOURISM SECTOR IN KENYA INTRODUCTION Tourism in Kenya dates back to pre-independence days and history has recorded that as early as the 1930's, overseas visitors and explorers had started coming to Kenya mainly for big-game hunting expeditions while others came in search of solitude and adventure. These expeditions were locally referred to as "Safari" thus lending the travel world literature with a new vocabulary. Among the early visitors were statesmen, royalties and celebrities such as Theodore Roosevelt, Her Majesty Queen Elizabeth II, and Ernest Hemingway respectively. At that time, there was in existence a fairly developed but basic tourism infrastructure. The available accommodation was spartan but sufficient for both the visitors as well as the settler community in Kenya. However soon after independence, the Kenya Government realized the enormous potential of the tourism industry and hence undertook to upgrade the existing infrastructure as well as investing in additional facilities. To achieve its goal, the Government encouraged local and foreign entrepreneurs to invest in the tourism and hospitality industries thus paving the way for the future development of the sector. In spite of increased competition from other destinations, Kenya remains one of the most popular tourist destinations in Africa. Tourism in Kenya is mainly based on natural attractions, which include wildlife in its natural habitats as well as beautiful beaches amongst...
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...and the desire for new adventures, alternative forms of tourism have been blooming. Having been recognized as one the pillars for economic growth the tourism sector has shown the capability to adjust to the changing market conditions. Trends such as product development and diversification, the development of cheaper and faster access to new destination areas, the increased levels of ‘green awareness’ and the search for more sustainable alternatives to mass tourism resulted in the tendency of people to travel to more remote destinations. More environmentally conscious forms of tourism are therefore flourishing and the tendency towards shorter but more frequent trips permitted the rise in domestic tourism rates (Trew and Cockerell 2002). As according to the Tourism Alliance (2012) in fact, it has been possible to highlight that in 2011 the inbound tourism revenue grew at over 5 times the rate of the economy as a whole, while it has been reported that domestic tourism revenue ended the year 2011 at 14% higher rates than 2010 (Tourism Alliance 2012). 2.0 The Growth of Marine and Wildlife tourism While many established resorts and destinations remain popular, holidays “off the beaten track”, or of special interest, are indeed capturing an increasing share of the market. Wildlife tourism, also referred to as ‘Nature tourism’ is thus...
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