...Climate change is one of the most critical global challenges of our times. Recent events have emphatically demonstrated our growing vulnerability to climate change. Climate change impacts will range from affecting agriculture - further endangering food security - to sea-level rise and the accelerated erosion of coastal zones, increasing intensity of natural disasters, species extinction, and the spread of vector-borne diseases. [1] This issue is of immense importance for every global citizen. That is why it requires an initiative against it globally. Fortunately, a few of the global initiatives to prevent climate change are started by various sectors. The United Nations Environment Programme (UNEP) stimulates worldwide awareness of the environment and enhances political attention and action through World Environment Day, commemorated each year on 5th June. The World Environment Day slogan for 2008 is " Kick the Habit! Towards a Low Carbon Economy". Recognizing that climate change is becoming the defining issue of our era, UNEP is asking countries, companies, and communities to focus on greenhouse gas emissions and how to reduce them. The World Environment Day will highlight resources and initiatives that promote low carbon economies and lifestyles, such as improved energy efficiency, alternative energy sources, forest conservation, and eco-friendly consumption. [2] In 2007, The World Environment Day slogan selected was " Melting Ice - a...
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...The Media and its Social Responsibility Media empowerment is a sign of true democracy, a medium to communicate with the youth and the entire world. Media definitely has a responsibility on its shoulders, which is to guide the people. People have blind faith in the media and they are convinced that what they hear or what the media has declared is correct. But have we ever deliberated over the fact that media can also be selfish? The truth is that in this competitive world – the media is also a victim. The media has exposed our very own celebrities whom we normally idolise. Thanks to the media, we got the true picture of these celebrities who have shamelessly indulged in wrong doings. If this be true, then why do we blame the media for interfering in their lives? It is their duty to expose the people. Once a person is a celebrity, his life or his actions definitely make the news, then why do they forever crib and blame the media? The Casting Couch is a ubiquitous phenomenon in many industries. As an average reader, we may already know that it exists in the film industry. If you ever had any doubts after all those newspaper articles, gossip magazine stories during the last couple of decades, which featured the infamous casting couch – India TV and Suhaib Ilyasi have definitely convinced the public that it is indeed in existence. Thanks to the media, we now know that there exists an industry where you have beautiful people, aggressive bosses and ambitious new entrants – yes, the...
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...Smartix Case HBS Smartix 1. Imagine that you are Vivek Khuller. Should you accept the offer from MSG? I don’t believe that I would take the offer from MSG. Here’s the problem with not taking the deal: Accel is relying on the MSG deal far greater than anticipated, and the deal with Accel has a high probability of falling through once it is discovered MSG may not be participating in the way Accel is anticipating. The other issue at hand is that without the Accel deal, Smartix is nearly out of time and the funds required to continue aggressively pursuing the project. An alternative for Smartix in this situation is to scale it back and seek out a slightly smaller deal. They have the capacity to do so and it seems that they were aiming rather ambitiously with MSG. If they wanted to reassess their end game and dial it down some, they have the opportunity to connect with a slightly smaller venue or company and they have a short amount of time to do so. Another alternative to accepting the MSG deal is for the founders to gain outside employment in an effort to sustain themselves while they regroup Smartix to succeed under their terms. They all know that the last thing they want to do after all their hard work is become MSG employees. In the end, don’t accept a subpar deal if you know your venture is worth more. 2. Should Vivek have tried to start this venture without co-founders? Could he have been a solo founder? While not doubting his competence or his ability to...
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...Question 1: Imagine you are Vivek Khuller. Should you accept the offer from MSG? From my point of view, I would not accept MSG’s offer. Instead, I would make a counter offer. The main reason is that MSG didn’t like the deal and proposed a very different deal, which basically wants to control the company and hire all the founders as its employees. And as a founder, I would be very uncomfortable with MSG trying to wrest control from me. In other words, at this stage, I prefer control over wealth. From the founder’s viewpoint, all of them have a promising future following HBS and working for MSG as their fulltime employee would mean that they would be settling for much less as compared to what they would get otherwise. Also, accepting MSG offer would mean that Smartix will lose the opportunity to shape the culture of their startup, establish their version of fairness and reward philosophy in the company. If they had to work for an organization, why would they settle for MSG, wouldn’t they aim for something more financially rewarding? The MSG offer itself lends to what Smartix can expect in the future from MSG. MSG potentially could hijack the idea, make it a proprietary preventing Smartix from implementing elsewhere, seriously limiting the ability to Smartix team to reap rich dividends later. Moreover, MSG didn’t like the idea of VC, as MSG considered VC couldn’t bring any value other than money on the table. MSG only cared about minimizing the risks instead of thinking about...
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...moment he said Go, Raja started his search, completely lost in his dream, walking miles after miles; touching each stone, each pebble on his way, waiting for it to turn to gold. Days, months and then years passed, the mission still unaccomplished, but raja did not stop. Slowly the winds of time started to show up on Raja’s health, even with his deteriorating health and age, he went on and on. One day a small boy named “Vivek” saw him and pondered. Looking at the boy starring at him, Raja’s thoughts ran a flash back; his childhood, his family and everything he had forgone for his dream came in front of his eyes and tears rolled down and today his sole companion was his iron stick. He called upon Vivek and asked what was so amusing seeing him? Vivek instantly replied “Uncle what are you doing with your stick; touching the ground and moving forward? If you are searching something then I can help”. Raja knew that no one except himself could help him and so with a distressed heart he said, “I am waiting for the stick to turn Golden; only then will I find my thing”. Vivek in sheer amusement replied “It’s already...
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...No.20 Demonte Steet, A-4 Demonte Apt St, VIVEK M.S.A Santhome, Chennai- 600004, vivekmsa1988@gmail.com Tamil Nadu, India. Ph no: 044-24641422 Mob: +91-9962985911 CAREER OBJECTIVE: To secure a challenging position in your concern where I can utilize and enhance my professional skills. EDUCATIONAL QUALIFICATION: |Examination |Discipline/ |School/College |Board/ |Year of Passing |Aggregate | | |Specialization | |University | |% | |DIPLOMA | Computer Science |Hindustan Institute Of Engineering |Directorate Of Technical|2008 |64.25 | | | |Technology |Education | | | |10th | |Malathi Matriculation |Matriculation |2003 |51 | ADDITIONAL QUALIFICATION: CMS Certified Network Specialist (MCSA , CCNA, CWNA , RHCE ) TECHNICAL SKILLS: |Languages |Java, SQL, PL/SQL...
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...For the exclusive use of V. Veeraiah, 2016. 9-316-101 NOVEMBER 1, 2015 YOUNGME MOON Uber: Changing the Way the World Moves Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. — From the Uber website, November 2015 In late 2015, Uber was among the most high-profile new companies of its generation. Founded just six years ago, the company connected passengers to drivers at an unprecedented scale, using point-topoint software enabled by smartphone technology. Customers raved about Uber’s reliability and convenience. The breathtaking efficiency of its value proposition had fueled astonishing growth: It was now said to be booking 2 million1 rides a day, and although it did not report revenues as a private company, analysts estimated Uber’s net commission from drivers would come in between $1.5 billion and $2 billion2 in 2015. But if there was an adage about disruptive technology companies—”move fast and break things”— few companies embodied this adage better than Uber. Not only did the company endure frequent customer criticisms about its surge pricing policy, Uber was constantly battling government regulators, taxi companies, and critics who charged...
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...Corp. Marketing Mix- Promotion When is comes to a Marketing Mix, one of the most important steps in this process is the Promotion Mix. A company has an overall Promotion Mix, or Marketing Communication, and can also promote itself through advertising, public relations, personal selling, and sales promotion. With a company like Starbucks, promotion is key when reaching out to potential customers. Typically, when skimming a magazine, driving down the highway, or even simply just walking down the street, encountering the Starbucks logo is not a rare site. Starbucks advertises themselves on billboards, newspaper, ad space, and logos through the form of institutional advertising. When using institutional advertising, Starbucks goal is to improve the image of their company as whole to consumers and their target market. (Hair, Lamb, McDaniel, 2014). Along with this advertising, Starbucks uses various types of media to best reach its target market. Some of these media types are: magazine ads, television commercial ads, and most importantly through social media. Although Starbucks uses magazine ads and television commercials to portray their products and a friendly coffee shop environment, the company tends to have a big brand presence when it comes to the Internet. According to Branding Personality, Starbucks has made it a point to take its successful offline branding strategies and implement them online. Its online image and messages have stayed consistent with their...
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...CASE – 1 Dabur India Limited: Growing Big and Global Dabur is among the top five FMCG companies in India and is positioned successfully on the specialist herbal platform. Dabur has proven its expertise in the fields of health care, personal care, homecare and foods. The company was founded by Dr. S. K. Burman in 1884 as small pharmacy in Calcutta (now Kolkata), India. And is now led by his great grandson Vivek C. Burman, who is the Chairman of Dabur India Limited and the senior most representative of the Burman family in the company. The company headquarters are in Ghaziabad, India, near the Indian capital New Delhi, where it is registered. The company has over 12 manufacturing units in India and abroad. The international facilities are located in Nepal, Dubai, Bangladesh, Egypt and Nigeria. S.K. Burman, the founder of Dabur, was trained as a physician. His mission was to provide effective and affordable cure for ordinary people in far-flung villages. Soon, he started preparing natural remedies based on Ayurved for diseases such as Cholera, Plague and Malaria. Due to his cheap and effective remedies, he became to be known as ‘Daktar’ (Indianised version of ‘doctor’). And that is how his venture Dabur got its name—derived from Daktar Burman. The company faces stiff competition from many multi national and domestic companies. In the Branded and Packaged Food and Beverages segment major companies that are active include Hindustan Lever, Nestle, Cadbury and Dabur. In case...
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...Vivek Pandey( P141051) PGPM(E) 1. How did Turner get himself into this particular predicament? Reasons:a) Turner’s sudden decision of taking the job at MLI was very fascinating but he was not thinking thoroughly of his capability of doing industrial marketing which is totally different from his past work in which he is expert. b) Jamie Turner was overloaded and trusted with many responsibilities at the early stage of his job. He needs time to absorb all the information and get an understanding of a segment entirely new to him. c) Turner faced unpredictable behaviour from Cardullo in matter relating to pricing and expansion plans he proposed. Cardullo was very judgemental and rude to his subordinates. He sees people as either competent or incompetent. d) Lack of communication between Turner and Cardullo as Turner without consulting Cardullo for approval of large scale of excess inventory halogen bulbs at below the breakeven point which made Cardullo feel Turner is bypassing him. 2. What did Pat Cardullo and Jamie Turner each initially bring to the situation at MLI that should seem to ensure success? Failure? Reasons a) Hierarchy conflict in organisation as while working at his first job out of college Jamie’s boss had taught him cardinal rule when handling subordinates “Praise in public, censure in private.” b) Jamie Turner’s decision in price of large scale of excess inventory without consulting Cardullo created egoistic problem. c) Lack of communication and understanding...
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...India produce the next big global fashion brand, why can't we produce an H&M" Vivek Gaur, cofounder of Yepme [1] This was the statement by cofounder of Yepme on 10th April, 2014, when Yepme went global under “Yepmeworld.com” name. After achieving significant success in Indian apparel market Yepme is planning to go global. Although when area is bigger, risks are much bigger. But only thing that can ensure their success, or at least survival is their determination and strategy. History and Background Yepme was started by three alumni of Indian Institute of Technology and Indian Institute of management, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon) in April 2011 [2]. Vivek Gaur has experience building successful online companies like Bagittoday.com and has also held senior positions in marketing and sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.[3] Gaur has also involved in setting up outlets at MediaMart which is at the airport. Sandeep Sharma, the founder/COO and CTO, is an e-commerce, technology and operations specialist having held senior positions with Accenture, Sapient, SBI Capital Markets and HCL Technologies.[3] Anand Jadhav (president) is a merchandising and supply chain expert and has worked with leading apparel retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends [4]. According to an interview with Vivek on Bloomberg TV, in 2010 the founders saw a lot of opportunity in online shopping...
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...i want to copy or paste my documents by which i can get my own case solve....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................1. Why is it important to focus on motivating employees who survive a layoff? Most companies focus on layoff processes, but they should take more in consideration the layoff survivors who in fact experience more anxiety and tension. After the layoff, the survivors are the ones who “suffer” more. Their workload becomes heavy and as a result their stress levels are increased. It is important to focus on motivating the employees who survive a layoff because after that, they feel a lack of security on their job, due to the fact they don’t know when it will be their turn. Motivating surviving people reduces the negative feeling they experience during this layoff event, and the negative consequences. This is what company should do, if it wants to develop the organization during...
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...It also revealed peer-to-peer recommendations as one of the prime drivers of smartphone purchase decisions. * The platforms we chose for Sony Mobile were Facebook and YouTube. Our research also showed sound quality and looks as the attributes most appealing to the target group. As a result, they had the capabilities to seamlessly execute campaigns in tandem with new product launches on multiple social platforms. Their intelligence tools measured up Sony’s competitors and planted the roots for a 360 degree Social Customer Relationship Management and a capability for social commerce. By early 2012 the music industry in India had witnessed remarkable changes. With the rapid growth in Internet penetration and usage, innovative technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services. Sony Music has unveiled its ‘India Segmentation Study’, the country’s first and largest research undertaken...
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...SAMPLE PAPER- 4 (solved) ACCOUNTANCY Class – XII Time allowed: 3 hours General Instructions: 1. This question paper contains Two parts A& B. 2. Both the parts are compulsory for all. 3. All parts of questions should be attempted at one place. 4. Marks are given at the end of each question. Question Paper Designed by : Dr. Vinod Kumar Book recommended by author : ULTIMATE BOOK OF ACCOUNTANCY Publisher : Vishwas Publications (09216629576, 09256657505) Dr. Vinod Kumar is Author of Ultimate Book of Accountancy and a great name in the field of accountancy Maximum Marks: 80 Part – A Partnership, Share Capital and Debentures 1. Do all firms of business organisations prepare the P/L Appropriation A/c? 2. Where would you record the interest on capital when capital is fixed? 3. In the absence of partnership deed, how are mutual relations of partners governed? (1) (1) (1) 4. In case of re-issue of shares which were originally issued at par or at a premium, what is the maximum permissible discount on re-issue? (1) 5. State the provision of the Companies Act, 1956 regarding DRR? (1) 6. On 31st March, 2005, after the closing of books of accounts, the Capital Accounts of A, B and C stood at Rs.24,000; Rs.20,000 and Rs.12,000 respectively. The profit for the year Rs.36,000 was distributed equally. Subsequently, it was found that interest on capital @ 5% p.a. had been omitted. The profit sharing ratio was 2:2:1. (3) 7. Vinod Limited has Rs.8,00,000; 9% Debentures to be redeemed out...
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