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Vodafone Analysis

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With the acceleration of globalisation, businesses have gradually recognised the benefits of providing corporate social responsibility programs. CSR activity is now being undertaken by multinationals around the globe. Vodafone Group, the world's leading mobile telecommunications company with presence in both emerging and mature markets, is in the centre of attention of this thesis. As a mobile telecommunications organization, Vodafone's is responsible for providing exceptional products and services for its customers. It has to consider how it carries out operations in order to build trust with its consumers, employees and other stakeholders. It aims to act responsible in everything it does, being a good citizen in the communities where it operates, and making sure it gets the best employees by providing the best working environment. Its main key objective is to be a responsible company. Vodafone is committed to high standards of ethics, corporate social responsibility and corporate governance that are considered critical to business growth and integrity. The company does not treat CSR as a gesture or add-on; it is part of its core business to achieve sustainable organization success. Vodafone's success is supported by its commitment to ethical conduct in the way it interacts with stakeholders and the way it carry on its business operations.

Pressure has been continuously applied on telecommunication industry to improve business ethics through new public initiatives and laws. There are many important ethical and social responsibility developments that forced Vodafone to continuously incorporate and update their corporate social responsibility policies. Vodafone takes a strategic approach to its ethical and corporate responsibility issues. It has a much publicized and unique CSR policy, and its social responsibility strategy

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