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Vodafone

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Vodafone: A Marketing Analysis
Vodafone: A Marketing Analysis

Abhimanyu Harlalka B13063

Ankit Prasad B13073

Dhruv Gupta B13083

Lakshita Jain B13093

Puskar Pandey B13103

Shashank Gandhi B13113

Vinay Goyal B13123
Abhimanyu Harlalka B13063

Ankit Prasad B13073

Dhruv Gupta B13083

Lakshita Jain B13093

Puskar Pandey B13103

Shashank Gandhi B13113

Vinay Goyal B13123

Contents Aggregate Market Factors 3 Market Size 3 Macro-economic factors 5 Political & Legal: 6 Economic: 8 Technological: 11 Micro Environmental factors 11 Pressure from substitutes & Market power of suppliers 12 Pressure from substitutes: 12 Market power of suppliers: 13 Category Capacity: 13 Current rivalry in industry : 13 Threat of new entrants: 14 Bargaining power of buyers: 14 Consumer Behaviour 15 RESEARCH METHODOLOGY 16 Company and Competitor Analysis 20 Objective 20 Product: 22 Vodafone Services 22 Price: 22 Place: 22 Promotion: 23 Profits (FY 12-13) 23 Customer analysis 24 Value proposition 27 Expected Future Strategies 28 The way ahead 30

Telecom Industry: An Overview

The telecom industry has witnessed significant growth in the subscriber base over the last decade with increasing network coverage and a competition induced decline in tariffs acting as a catalyst in growth in the subscriber base. The growth story also attracts many new players in the market leading to an increase in the competition.
Today the Indian telecom network is second largest in the world only after China. A liberal policy regime and involvement of the private sector have played a major role in transforming the industry.

Vodafone

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