...Company profile Vodafone เป็นผู้นำในการให้บริการด้านโทรคมนาคมระดับนานาชาติและเป็นผู้ใ ห้บริการรายแรกๆ ใน U.K. ที่ได้รับใบอนุญาตการให้บริการโทรศัพท์มือถือ ในปี ค.ศ. 1986 Vodafone ได้เริ่มให้บริการเกี่ยวกับโทรศัพท์มือถือและหลังจากนั้น บริษัทก็สามารถกลายเป็นผู้นำของโลกในปี ค.ศ. 1999 ในที่สุด ด้วยการให้บริการครอบคลุมมากถึง 24 ประเทศ ผู้ใช้บริการ Vodafone มากถึง 31 ล้านรายหรือมากกว่า 960 ล้านคน บริษัทให้บริการที่ครอบคลุมทั้งการให้บริการด้านมือถือ และระบบสื่อสารอื่นๆ ทำให้ Vodafone มีสัดส่วน 7% ใน FTSE 100 index ในปี ค.ศ. 1988- 1993 ความต้องการด้านการใช้เทคโนโลยีที่ที่ขยายไปทั่วโลก ทำให้ Vodafone สามารถขยายธุรกิจไปสู่ประเทศอื่นๆ ทั่วโลก ในปี ค.ศ. 1999 Vodafone ได้เห็นความสำคัญของตลาดสหรัฐอเมริกา และได้รวมกับบริษัท AirTouch Communications และเปลี่ยนชื่อเป็น Vodafone AirTouch ในเดือนกันยายนปีเดียวกันได้ร่วมกันกับ Bell Atlantic Corporation เพื่อขยายระบบไร้สายให้ครอบคลุมยิ่งขึ้น โดยการบริหารงานร่วมกันนี้ 55% เป็นการถือหุ้นของ Bell Atlantic และอีก 45% เป็นการถือหุ้นของ Vodafone AirTouch โดยในเดือนตุลาคม Vodafone AirTouch/Bell Atlantic Alliance เป็นบริษัทผู้นำในการให้บริการระบบไร้สายในประเทศสหรัฐด้วยสัดส ่วนของตลาดมากถึง 15% ของทั้งประเทศ อย่างไรก็ดี Vodafone ก็ยังเน้นตลาดยุโรปด้วยสัดส่วนของตลาดมากถึง 62% ของตลาดทั้งหมด จากการขยายตัวนี้ ยุทธศาสตร์ของ Vodafone ได้เน้นไปที่การให้บริการทางระบบโทรคมนาคมด้วยโทรศัพท์เคลื่อนท ี่มากกว่าระบบอื่นๆ จากยุทธศาสตร์นี้เองเป็นข้อยืนยันว่าการเติบโตด้านการใช้โทรศัพ ท์เคลื่อนที่เป็นตลาดใหญ่ที่ควรจับตามองในธุรกิจสื่อสารและโทรค ...
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...Introduction This report will explore the strategic analysis of Vodafone Plc which is one of the leading companies in the Telecommunication industry. Besides, the main point of the essay is to illustrate the resources and capabilities of literature and comprehend how Vodafone generates sustainable competitive advantage. Firstly, the theory is important which could support the opinion and develop it. It includes resource-based view and VRIN. Furthermore, using the RBV analyse the resources as core competence helps organization competitive the competitor. Moreover, the VRIN is a way to explain and summary Vodafone how to keep it competitive advantage. Theory Resource-based view (RBV) The resource-based view is a way of viewing the firm approach to strategy formulation. RBV focus on the internal environment rather than the external environment has been viewed as a more secure base for formulating. The RBV emphasizes the internal capability of the organization in formulating strategy to achieve a sustainable competitive advantage in its market and industry. Besides, a bundle of resources and capability may be applied as a core competence to a market opportunity. (Grant and Jordan, 2012) The internal environment also can create a new market for the organization. Valuable, Rare, Inimitable, Non-substitutable (V.R.I.N.) An organization needs a sustainable competitive advantage which cannot be implemented by a competitor and competitor cannot get benefit from it (Wernerfelt...
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...Vodafone: A Marketing Analysis Vodafone: A Marketing Analysis Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Contents Aggregate Market Factors 3 Market Size 3 Macro-economic factors 5 Political & Legal: 6 Economic: 8 Technological: 11 Micro Environmental factors 11 Pressure from substitutes & Market power of suppliers 12 Pressure from substitutes: 12 Market power of suppliers: 13 Category Capacity: 13 Current rivalry in industry : 13 Threat of new entrants: 14 Bargaining power of buyers: 14 Consumer Behaviour 15 RESEARCH METHODOLOGY 16 Company and Competitor Analysis 20 Objective 20 Product: 22 Vodafone Services 22 Price: 22 Place: 22 Promotion: 23 Profits (FY 12-13) 23 Customer analysis 24 Value proposition 27 Expected Future Strategies 28 The way ahead 30 Telecom Industry: An Overview The telecom industry has witnessed significant growth in the subscriber base over the last decade with increasing network coverage and a competition induced decline in tariffs acting as a catalyst in growth in the subscriber...
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...VODAFONE Vodafone Group is a global telecommunications company headquartered in London, United Kingdom It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million proportionate subscribers as of 30 September 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafone have come a long way since making the first ever mobile call on 1 January 1985. Today, more than 359 million customers around the world choose vodafone to look after their communications needs. In 25 years, a small mobile operator in Newbury has grown into a global business and the seventh most valuable brand in the world. Vodafone now operate in more than 30 countries and partner with networks in over 40 more. In an increasingly connected world, it’s no longer just about being able to talk...
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...Introduction Indian Telecom Industry-Overview Indian telecom market is currently the most attractive telecom market with a lot of interest being shown by foreign players. Indian mobile industry is the fastest growing across the world adding 15-20 million new subscribers every month. The Indian telecommunication sector in India is the third largest sector across the globe and the second largest among the emerging economies of Asia. India's teledensity has improved from under 4% in March 2001 to around 71% by the end of March 2011. Cellular telephony has emerged as the fastest growing segment in the Indian telecom industry. The mobile subscriber base (GSM and CDMA combined) has grown from under 2 m at the end of FY00 to touch 812 m at the end of March 2011 (average annual growth of nearly 73% during this eleven year period). Fig1: India’s Wireless Subscriber base Circles | Number | in millions | Metros | 4 | 114 | A circles | 5 | 288 | B circles | 8 | 335.5 | C circles | 6 | 115 | The country was divided into 23 circles when the mobile phones were introduced in the country. Separate licenses were given out for each of the circles in 1994. The circles were classified as Metros, A, B or C depending upon the revenue potential for the circle with Metros & A...
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...Human Resources Vodafone has had a history of experienced CEOs including Arun Sarin, who was skilled in achieving growth in developing markets. Also, Gary Laurence, head of Vodafone UK, appointed CEO in September 2008 was known for his ability to identify strategic options and the current CEO, Vittorio Colao who succeeded Arun in 2008 is known for strong reputation as cost cutter. Vodafone's partnership with BT hosting BT's MVNO, allowed it to provide services to corporations. It started a joint venture with O2, which enabled it to extend its fixed-line network. Training and development programmes help employees to develop their skills and experience and to reach their full potential, benefiting themselves and the Company. Research and development (“R&D”) The Group R&D function comprises an international team for applied research in mobile and internet communications and their related applications. Group R&D teams are located in Newbury, Maastricht, Munich, California and Madrid, and there is an affiliated team in Paris belonging to Vodafone’s associated undertaking in France, SFR. A small team was set up at the end of 2007 in the Vodafone Beijing office to work in close collaboration with China Mobile and a number of Chinese vendors. The emphasis of the Group R&D work programme is on providing technology analysis and a vision that contributes directly to business decisions, enabling new applications of mobile communications, technology for new services and research...
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...News Release Delhi, May 19, 2015 VODAFONE INDIA FULL YEAR FY15 RESULTS Vodafone India is over INR 42,000 crores company by revenues; second largest MNC in India Strong Service Revenue growth and further improvement in EBITDA margin % Robust growth in Data, contributing 15% of service revenues (Q4 FY15) Higher capex focusing towards network expansion and future growth areas o Amongst the largest global networks with 130,000+ sites Fresh equity infusion of INR 6000 crores, reaffirming commitment to the country India significant contributor to Vodafone Group o Highest contributor to Group Service Revenue growth o Largest data traffic market by volume o 3rd largest contributor to Group Service Revenues Key FY15 KPI’s SERVICE REVENUE AT INR 42,352 crores, UP BY 12.6 % DATA (BROWSING) REVENUE AT INR 5,690 crores, UP BY 65.5 % HEALTHY EBITDA MARGIN AT 29.6% Vodafone India, one of the leading total telecommunications service providers in the country announced its Full Year results (IFRS) for the period ended March 31, 2015 Key Financial Highlights: Vodafone India Standalone figures Strong Financial Performance Consistent and strong revenue growth; service revenue of INR 42,352 crores in FY15 vs. INR 37,606 crores in FY14, a growth of 12.6% Revenue performance driven by strong customer additions and robust growth in data revenues EBITDA at INR 12,605 crores in FY15 vs. INR 10,847 crores in FY14; Healthy EBITDA margin at 29.6%, led...
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...A SWOT analysis for Vodafone PLC Vodafone has Created a very good Brand Image in the Customers Perception, Vodafone has its services around the world and It is listed in the worlds top 500 Brands and ranked 183 in the year 2006 and is published in “Barron” and also ranked 86th place in the world’s 100 largest companies and the ranking of Vodafone came down to number 10 in the year 2010 for the top 100 brands listed and that is published by Millward Brown. According to Brand Finance’s A Global Brand Survey done in the year 2010 Vodafone is ranked the 7th Most Valuable Brand. Best in Class Technology:- Vodafone is equipped with the most advance Infrastructural Network round the globe which helps Vodafone deliver the most unsurpassed quality of communication. There are over 200.000 base stations for the wireless signal Transmission and the network traffic is around 700 billion minutes and over 90 pet bytes of data per year, and the peak download speed is around 28.8 Mbps. This is ultimately serving the Vodafone’s customers to best services in the market. Vodafone came up with a new Service in the year 2010 named as “Vodafone 360” which is an excellent service for the customers who are wanting to be connected everywhere and this particular service is perfect for customers who want to access the latest information available on the internet by keeping their contacts in that. Vodafone 360 is connected to the latest updates from the popular social networking sites, such as Face book...
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...Background: Vodafone Vodafone Group is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second largest measured by subscribers (behind China Mobile) with 347 million proportionate subscribers as at 30 June 2010. It operates networks in 31 countries and has partner networks in a further 44 countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments. Vodafone itself was formed in 1982 as a joint venture between Racal Electronics plc's subsidiaries Racal Strategic Radio Ltd (who won one of two UK cellular telephone network licenses) along with Millicom and the Hambros Technology Trust. The network was known as Racal Vodafone, with the Vodafone name being derived from the firm's goal of establishing a voice and data services over cellular telecommunication networks. Hence VO represented voice and DA symbolized data — yielding the name Vodafone. In 1997 Vodafone...
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...Introduction: Strategic analysis of Vodafone Group PLC. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, and strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness. Overview of the Company: A Multi-National Company named Vodafone is one the leading companies in Telecommunication Industry. Vodafone PLC Vodafone is a leading global player in mobile telecommunications. It operates in over 26 countries worldwide. Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million customers and shareholders. Vodafone offers a wide range Products/Services, such as • Voice Services • Social Products • Messaging Services • Vodafone live • Vodafone live! With 3G • USB modems • Vodafone Mobile Connect Data Cards • Roaming Services and Other Business Services Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. Vodafone Business Strategy: Vodafone's current business strategy is to grow through geographic expansion, acquisition of new customers, retention of existing customers and increasing usage...
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...1) Reliance Communications Limited 2) Bharti Airtel Limited 3) BSNL 4) MTNL 5) Vodafone Essar 6) Ericsson 7) Nokia 8) Siemens Communications 9) Idea Cellular Limited 10) Tata Teleservices Vodafone was launched on 1 January 1985 ------------------------------------------------- Name The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones".[10] ------------------------------------------------- [edit]History The evolution of 'Vodafone' brand starts in 1982 with the establishment of 'Racal Strategic Radio Ltd' subsidiary of Racal Electronics plc - UK's largest maker of military radio technology. The same year, Racal Strategic Radio Ltd forms a joint venture with Millicom called 'Racal Vodafone', which would later evolve into the present day Vodafone Key market review Revenue trends continue to improve * Group organic service revenue growth improved during the year, with a strong result from emerging markets and encouraging signs of renetheyd growth in some parts of Europe. * In Europe service revenue was down 0.4%(*)during the year; hotheyver, this was significantly better than last year’s decline of 3.8%(*). They are seeing positive revenue trends in the more stable economies of northern Europe such as Germany, the UK and the Netherlands, while our remaining mature markets in Europe, particularly those impacted by government austerity measures, have seen declining...
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...service “i-mode” and its ARPU increased 25%. Mannesmann could assume the same 25% ARPU enhancement upon the launch of Orange’s similar mobile service internet platform. We believe Mannesmann underpay for acquiring Orange. Although referring to past mobile transaction table, which assumes control premium - Exhibit 8, Mannesmann was relatively paid more as EV/Sub is 8,857x and EV/POP is 533x, which are higher than means for controlling deals, which are 6,530x for EV/sub and 330x for EV/POP in Europe and 4,569x and 203x respectively in U.S. However, transaction in same industry doesn’t necessarily reflect firm-specific characteristics, thus we developed a proximate synergy valuation model based on Goldman Sachs’ valuation on synergy of Vodafone&Mannesmann (V&M) deal. First, we calculate V&M’s synergy value of £28,891 million from all the parameters from Exhibit 10 in the case (detailed DCF valuation referred to Appendix 1). Second, we derived synergy for mobile data business of £5,778 million from Lehman Brother’s 20% estimation based on Goldman Sachs’ valuation....
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... | |Vodafone Egypt Organization | |[pic] | | | | | | | |8/18/2012 | | Vodafone Egypt Organization | Table of contents Vodafone organization profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Vodafone external environment . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Vodafone stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Vodafone core values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Vodafone code of ethics ....
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...EOS –Indian Telecom Industry - Vodafone Submitted By: Niraj Bhandari Rajesh Sarangi Rakesh A C Sushant Sehra - 25/5 - 32/5 - 33/5 - 45/5 EOS –Indian Telecom Industry - Vodafone Table of Contents Executive Summary ................................................................................................................................. 2 1. Indian Telecom Industry ....................................................................................................................... 3 2. Industry Analysis ................................................................................................................................. 7 2.1 Threat of New Entrants .................................................................................................................. 7 2.2 Power of Suppliers ......................................................................................................................... 8 2.3 Power of Customer ........................................................................................................................ 8 2.4 Threat of Substitutes ...................................................................................................................... 9 2.5 Rivalry Among Competitors in the Industry ..................................................................................... 9 2.6 Industry Analysis – The integrated View ...................................................................................
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...CASE STUDY Vodafone: developing a total communications strategy in the UK market Roger A. Strang We will be the communications leader in an increasingly connected world. Vodafone website, 2009 In 2009, Vodafone, the world’s largest mobile telephone operator by revenue, was under increasing pressure to develop a strategy to ensure leadership in the rapidly growing market for high-speed internet services in its UK home market. The challenge for the company was that the development of new technologies for voice, data and video transmission was blurring the boundaries among traditional industries and forcing reconsideration of what was required for a strategy of ‘total communications. This growth in demand for new services had attracted the interest not only of Vodafone’s traditional competitors in the telephone industry, but also from other communications companies such as Virgin Media ((the largest cable operator in the UK) and Sky Broadcasting which was the UK’s largest provider of satellite-based television. Other new competitors included the largest UK retailer of mobile phones and services, Carphone Warehouse and suppliers such as Apple (iTunes) and Nokia (Ovi) which had been investing heavily in digital content. Google was also increasingly involved in the communications field with a new, open, mobile operating system, Android and investments in mobile search and advertising. In addition to changes in competition, Vodafone and other operators faced rapid changes...
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