Free Essay

Volks

In:

Submitted By zurv
Words 443
Pages 2
Volkswagon Meets Dark Vader Ad

This Volkswagon ad that included the 2012 Passat, was rated the most popular and most viewed commercial following Superbowl 2011. There were many different types of commercials aired during the prestigious Superbowl, however this Volkswagon advertisement seemed to stick out the most. You might ask why such a commercial would land on top the popularity chart especially considering there were a dozen other fairly decent ad's. My answer is simply that the presence of the mini dark vader enabled this commercial to take the top spot. From a marketing perspective, sometimes the best ingredient in an ad is involving any type of addition that will help your product grab the attention of the viewers. Dark vader did just that as it had the whole country laughing and talking about the new Passat that is hitting the market. In the past, Volkswagon has struggled with their ad's because of their lack of focus on younger individuals. Normally, a typical VW commercial would be sought out towards the older crowd in which you would usually see driving a VW vehicle. This Superbowl ad has given VW exactly what it need in order to gain recognition of all the new drivers or even the up and coming drivers. With the use of the child disguised as dark vader, this ad attracted mainly those who actually know who dark vader is, which obviously is the teenage and young adult demographic. This ad will most likely increase the sales of their Passat and don't be surprised when you see a lot of younger people driving VW products. Most importantly, although this commercial caught the eye of the viewer, is it a guarantee that when the new Passat hits the market in the spring, that people are guying to make the purchase? My guess is that this ad may increase sales a little bit, but overall i don't think this commercial is going to give VW the edge that it needs in the car market. Catching the eye of vehicle consumers is extremely important, however, one simple ad is not going to separate a company from its competition. In the end, when dealing with an expensive product like vehicles, the product's overall ability is what is really going to earn the purchaser's decision. In this case, I think VW did gain some type of positive awareness, but realistically the ad didn't express the quality of the Passat, instead it was more so just a funny, different, and creative way of gaining the attention of their company, which doesn't make your product better then the alternatives.

Similar Documents

Premium Essay

9/11 Short Stories

...The day was starting as it would in Mr Volk’s classroom when Kai brought up the discussion of snowflakes. “Why does it snow diamonds here on neptune but not over on the moon where I used to live?” “The pressure is so strong here that all precipitation is diamonds, but back on the moon and mars it snows water.” Colton said. “Why does it snow water on other planets instead of other things?” Kai asked “It’s because of the way the atmosphere is on other planets and moons.” Mr Volk stated, “Let’s go outside and study this, do not forget to exit through the airlock system.” “It feels good to get some fresh artificial air made by machines.” commented Colton “So do either of you have any stories about how snow comes about on other planets, or do I need to say one?” “No, tell us one.” Kai and Colton said in sync and turning to each other in shock at what had happened. “Well I have one, but both of you must listen and not interrupt.” Mr Volk said. “ It happened a long time ago on a planet called Earth which was the only place humans could live before space exploration.” “ I thought that was fake.” said Kai....

Words: 661 - Pages: 3

Free Essay

Inleiding Hobbes

...soort samenleving, de samenleving die wij nu kennen als de multiculturele samenleving. Met de opkomst van een grote en complexe samenleving van meerdere geloven, etnische achtergronden en meerdere opvattingen van wat een goed leven is had Rawls een nieuwe uitdaging. Het maatschappelijke pluralisme begon belangrijk te worden. Hoe kunnen burgers van een dergelijke pluralistische samenleving de samenleving vorm geven die als allen al rechtvaardig wordt erkend. In onze huidige samenleving is het idee van selfownership een erg belangrijk aspect geworden. Ik bepaal wie ik ben en en de condities die maken wie ik ben. Dit gegeven van een individualitsiche samenelving komt vaak in botsing met beslissingen van de staat of de algemene wil van het volk. Het is dan ook niet ongebruikelijk dat een burger de staat als vijand ziet wanneer het orgaan een...

Words: 1760 - Pages: 8

Free Essay

The Chilean Miner's

...same mine that was not fixed before the mine was reopened and how will he help the miners and their families cope with this incident. The potential needs of the families of the miners in receiving a message about this incident is they will need counseling in dealing with whether or not their loved one will be alive when he come out of the mine. How will the families help their loved ones mentally when they come out of the mine? It wasn’t long before we read about workers returning to the hospital, unable to cope with their emotional distress; family members hurling rocks at a miner’s house; those taken in by promises of $6,000 for an appearance, but paid only $600; men couldn’t sleep at night or burst into tears; and marriages compromised. (Volk, 2011). What would be the potential needs of the company’s employees when receiving...

Words: 920 - Pages: 4

Premium Essay

Mr Xu

...For exclusive use at University of Sydney, 2015 S w 910M73 RESUMING INTERNATIONALIZATION AT STARBUCKS1 Rob Alkema, Mario Koster and Christopher Williams wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: 2012-02-22 By 2009, Starbucks had achieved a global reach of almost 17,000 stores in 56 countries. The company had enjoyed tremendous growth over the previous two decades. Between 2007 and 2009, however, Starbucks’ relentless march had been slowed by three forces: increasingly intense competition, rising coffee bean prices and a global economic recession. To remain profitable, the company started to scale back its overseas operations. In 2010, as the world...

Words: 6754 - Pages: 28

Free Essay

National Socialism

...Adolph Hitler once said to his chief of staff Otto Wagener, “Jewish Volk is the parasitic race among the human races. Jewry always marches as those who live as parasites-that is, who are intent on having others work for them, so that they can lead a carefree existence. This is why we must discard of them as quickly as we can, so they do not feed off of us any more” (Turner, page 205). Adolph Hitler is the main reason why the world has National Socialism. National Socialism is a form of racism, or most commonly called Nazism (Tonser, page 15). To understand National Socialism, you first need to be aware of the history of it. The first origins of National Socialism came from the after effects of World War I. Hitler was a fierce fighter in the fighting of World War I and played a big part in the war (Encarta Encyclopedia). After the war, Germany was charged with the sole responsibility for the war. Germany’s political and economical life was seriously disrupted as a result of this. Then in 1919 the German Workers’ Party was formed. Hitler did not found the party, but did join it shortly after it started. He joined the party with the aspect of making it his party. This did not take long becauseAdolph Hitler once said to his chief of staff Otto Wagener, “Jewish Volk is the parasitic race among the human races. Jewry always marches as those who live as parasites-that is, who are intent on having others work for them, so that they can lead a carefree existence. This is why we must...

Words: 441 - Pages: 2

Free Essay

Asian Modernities Exist in “the Development of Abstract Art”

...ASIAN CUBISM 1910 ASIAN CUBISM 1910 YŌGA late 1800s YŌGA late 1800s NIHONGA 1898 NIHONGA 1898 Word Count: 790 Word Count: 790 Xueyan (Jessica) Wu Professor Hong Kal FA/VISA 2340 02 March 2015 ASIAN MODERNITIES EXIST IN “THE DEVELOPMENT OF ABSTRACT ART” Asian modern art has been largely neglected by Western audiences; a simple reference to Rita Gilbert’s “Living with Art” timeline confirms this notion. As such, Alfred H. Barr, Jr. neglected to include Asian modern art in his seminal 1936 map, The Development of Abstract Art, and consequently, I have provided a revision. Barr’s depiction epitomizes a European-dictated arrangement of art history, which excludes all versions of modernity not part of ‘his’ visual. I question the legitimacy of this omission. Modernity is not a singular definition, not solely manifested in one structured European interpretation. It is not necessarily residing in one place, but migrating and shifting, following the social conditions and traditions which surround different geographical contexts. One may contend that Asian modernist art does not belong within Barr’s space or that it does not fit any prescribed definition of modern art. There are valid reasons for this belief; the most widespread insisting it is merely a ‘copy’ of European modernity, and therefore, already included within Barr’s interpretation. This is untrue on many levels. Tatehata Akira writes in Why Cubism, that “…we must admit that a large part of Asian...

Words: 973 - Pages: 4

Premium Essay

Senior Consultant

...Rinal Chaaban Mobile No: E-mail: +971 5 5249 2157 / +974 7734228 rinalchaaban@gmail.com Career Objective My objective is to enhance my working capacities, professional skills, business efficiencies and to serve my organization in best possible way with complete determination and commitment. Qualifications Summary 7 years experience in exhibitions, conferences, and events. 5 years of experience in production & photography field. Familiar with new technology releases. Possess extensive Internet search skills. Ability to work under pressure and meet deadlines. Very good organizational skills. Good written and verbal communication skills. Professional Experience fischerAppelt, qatar August 2011 till October 2014 Senior Project Manager / Project Lead / Exhibition Manager for the following projects: • Innovate Qatar (Creator / Idea and Implementation / Exhibition Manager) • QITCOM Conference and Exhibition 2014 Tasks for the above projects include but are not limited to: o Leading, managing, supervising and leading the exhibition and conference. o Managing, recruiting and supervising the team of 20 employees for the conference and exhibition. o Preparing, managing and controlling the financial overview of the project. o Prepared the project concept, milestones and master-plan. o Setting the agency’s performance objectives and monitoring the progress towards achieving them. o Supervising, leading and monitoring Sales / Media and Marketing / Operations / Accounting departments...

Words: 932 - Pages: 4

Premium Essay

Performance Improvement

...Performance Improvement: Joint Care Center Matthew Arless State University of New York Plattsburgh Blood loss in a total joint replacement surgery may subject the patient to allogeneic blood transfusion. This places a patient at risk for the potential of transfusion reactions, graft-versus-host disease, hyperkalemia, fluid overload, and infections.( Qintong 2014) Not to mention the fact that most patient’s satisfaction or even more significant avoidance of the surgery increases with the fear of receiving an allergenic blood transfusion. This in all sense and purposes is an organ transplant. Cost of an allogeneic blood transfusion and having a sufficient blood supply are also a factor. Reduction of blood transfusions post operatively is an area that presents an opportunity for improvement here at the Joint Care Center Champlain Valley Physician Hospital. The procedure that was traditionally implemented by most of the orthopedic surgeons at Champlain Valley Physician Hospital to reduce blood loss was with the use of a tourniquet during surgery to slow the loss of blood and the implementation of an auto transfusion device. This auto transfusion device would collect blood draining from the surgical site into a device that the nurses would then have to attach a PALL filter to for re-infusion back into the patient. This procedure would be treated under the transfusion protocol, using up valuable nursing time and with the added expense of the devices and restriction of the patients...

Words: 929 - Pages: 4

Free Essay

Persvrijheid in Rusland

...Universiteit van Amsterdam Communicatiewetenschap Medialandschap Docent: Jochem Alsemgeest Tulsi Kok: 10576355 Jasper Camman: 10592113 Inhoudsopgave Inleiding 3 Middenstuk 3 Conclusie 5 Bronnen 7 Inleiding Elk jaar brengt de non-gouvernementele organisatie Reporters Without Borders een World Press Freedom Index uit die weergeeft hoe het met de bewegingsvrijheid van journalisten over de hele wereld is gesteld. In de index van 2014 staat Vladimir Poetin, de Russische president, tussen de veertig grootste tegenstanders van de persvrijheid. (Reporters Without Borders, 2014). Poetin werd in 2000 president van Rusland. Hij is momenteel in zijn derde termijn van presidentschap. Poetin wordt veelal bekritiseerd vanwege zijn harde optreden tegen opstanden tegen het regeringsbeleid en vanwege zijn onderdrukking van de persvrijheid. In Rusland zijn sinds Poetin president is geworden negenentwintig journalisten om het leven gebracht, in directe connectie tot hun werk. (Reporters Without Borders, z.d.) Een van de meest bekende voorvallen is de moord op Anna Politkovskaya. Bovendien stelt Kimmage dat het Kremlin, de citadel van Moscow waar zich onder andere de Russische regering bevindt, direct of indirect controle heeft over alle vormen van massa media binnen Rusland. (2009) Mainstream massamedia, van nationale televisiezenders tot grote kranten, staan onder directe controle van de staat of staan onder het bestuur van Kremlin-friendly zakelijke magnaten. (Kimmage...

Words: 2123 - Pages: 9

Free Essay

Amanita Muscaria: the Truth Behind the Fairy Tale

...Amanita Muscaria: The Truth Behind The Fairy Tale Tim May BIO 101 May 18, 2012 Teacher’s Name Amanita Muscaria: The Truth Behind The Fairy Tale Deep in the Pacific North West forest, there is a magical mushroom. One that has helped influence many types of people and even helped create mystical pictures. It is often illustrated with unicorns, pixies, and the occasional frog. They are also very frequently mentioned in many fairy tales that so many children grow up on. This enchanting mushroom is called the Amanita muscaria by mycologists; everyone else refers to it as Fly Agaric, Beni Tengutake, or simply the Fairy Mushroom (Erowid & Erowid, 2012). The Amanita muscaria is a large and conspicuous mushroom that usually grows in groups. The caps are generally bright red or scarlet in color but can also range in colors from yellows to oranges. The average cap is between three and eight inches, however, some the size of dinner plates, have been found. The cap is also covered in white to yellow flecks or warts which are actually remnants of the universal veil. The gills and stem are also white, along with the spore print. The stem, which contains a basal bulb, is generally between two and eight inches tall but there have been finds of taller specimens. It should also be noted that with age and rain, these mushrooms can fade and become flaccid (without its color and spots, this mushroom can easily be misidentified). The texture for the majority of this...

Words: 1482 - Pages: 6

Premium Essay

Homesless Youth

...The homeless population of this country is looked down upon by a majority of the population. The general public views poverty as the result of personal failures. BMC Medical Education reported that, Among the U.S. population, 14% (26 million people) have been homeless at some time in their lives and 5% (8.5 million people) have been homeless within the past five years. Yet even as this number grows, the homeless continue to be subjected to broad stereotyping and stigmatization, both of which make it easier to ignore them. (Buck, Monterio, Kneuper, Rochon, Clark, Melillo, & Volk, 2005). Stereotypes placed upon the homeless give a general public view that most of them became homeless because they were lazy, dependent on welfare, have severe mental disorders, and are potentially dangerous substance abusers. (Fincun & Forrester, 2006). The homeless are viewed as having a character flaw and many hold them responsible for their current situation. Local attitudes are based on limited contact with the homeless. The negative attitudes toward them are based upon the encounters with only the most visible members. A negative encounter typifies the group as a whole. A study conducted by Hocking and Lawrence showed that negative stereotypes come from limited interaction, communication, and personal experiences with the homeless. They felt that contact could reduce negativity and change attitudes in a positive direction. (Hocking & Lawrence, 2000). This local attitude...

Words: 747 - Pages: 3

Free Essay

Dictature

...De alleswetende dictatuur! Inhoudsopgave: Inleiding Hoofdstuk1: Belangrijke Technieken. Hoofdstuk 2: Spionage. Hoofdstuk 3: Bekentenissen. Hoofdstuk 4: Straffen. Hoofdstuk 5: Verzet. Conclusie Literatuurlijst Bijlage Inleiding: In Nederland kennen wij de vrijheid van meningsuiting, vrijheid van drukpers, vrijheid van briefgeheim en als allerbelangrijkste het recht op een privéleven. Iedereen vult zijn leven naar eigen behoren in. Er waren vroeger/ Er zijn nog steeds landen waar alles door de staat wordt geregeld. Nu kan bijna niemand zich voorstellen dat de staat invloed heeft op het dagelijks leven. Laat staan op je privéleven. We hebben de opdracht gekregen om in blok 3 een praktische opdracht te maken. Deze luidt: “totalitaire dictatuur”. Maar wat is totalitaire dictatuur eigenlijk? Totalitaire dictatuur is een systeem waarbij de staat bijna volledige controle heeft op het dagelijks leven van mensen, zowel in politiek, cultureel, filosofisch, godsdienstig als in sociaal of economisch opzicht. Hierin moeten wij onderzoeken hoe het leven van de bevolking eruit ziet in zo´n dictatuur. Aan het eind van dit P.O. heb je een conclusie waarin je de volgende vragen goed moet kunnen beantwoorden: Hoe zag het leven van de bevolking in een totalitaire dictatuur eruit?. Daarnaast zijn er nog 3 deelvragen: - Waarom vindt een totalitaire dictatuur het...

Words: 3711 - Pages: 15

Premium Essay

5 Million Forgotten

...Onixa Otero Mrs. Funk Inquiry Skills 28 March 2013 The 5 Million Forgotten Tuesday, September 11, 2001. Americans all over the country will never forget this dreadful day. The day in which four terrorists hijacked and murdered the pilots of four different airplanes and used them to crash into the World trade Center, the Pentagon, and the aircraft that was headed for Washington D.C. crashed into western Pennsylvania. 2,819 people died that day, but “because of confusion and difficulty in tracking down individuals, early estimates put the toll at more than 6,000” (Greenberg). There is a saying that all American say whenever we commemorate this horrible day, "We will never forget." And of course it is near to impossible to forget about the death of a loved one or death in such a large amount.. "We will NEVER forget." This quote shows how ignorant and neglectful people are. World War II, the Holocaust. Adolf Hitler wanted to perfect the human race, and he was willing to annihilate everyone who got in his way of doing so. Over 11 Million people were brutally murdered by Hitler and his Nazis. When people commemorate this tragic event in the world's history, they never forget the Jews that were killed. But in reality the number of Jews killed was 6 million. People always overlook the 5 million others who were also targeted by Hitler. The other 5 Million victims were people who came from different backgrounds, cultures, and had different beliefs. Hitler went after Homosexuals...

Words: 1602 - Pages: 7

Free Essay

Knowing Your Audience Paper

...Knowing your Audience Paper Knowing Your Audience Can you imagine how a group of miners came to rescue after spending 69 days underground with limited food, oxygen, and having very minimal light? Me either, but thirty three Chileans were trapped in a mine underneath the Chilean desert that collapsed before they were schedule to get their lunch break, and survived this tragedy. This tragic event occurred on August 05, 2012 at Copiapo, Chile. The miners went through starvation, having to tolerate the high temperatures of heat, and be in the dark for several days. The owners of the mine failed and have avoided and abandoned what needed to be done to maintain a safe and rescue plan. The rescue team made several holes around the mine as they started drilling; Mr. Urzua motivated the other thirty two miners not to give up. Fortunately, tears from family members of the miners of happiness knowing all the miners trapped were rescued alive. Nobody is prepared when accidents like this occur until it actually happens. What is the owner going to tell the families? What is the owner going to tell his employees? In this paper I will discuss the consideration to remember given the different roles and people in the audience. One of the most important things to remember is to know how to relay the message to the survivor that was affected in this accident as well as the families. It is recommended not to go to the media and make any declarations. The person giving the statement...

Words: 1107 - Pages: 5

Free Essay

Should the Mayor Be Chosen or Assigned

...populaire meningen verkondigen en veel geld verkwisten aan de promotiecampagne. Als een kandidaat de meningen van de rijke bewoners vertegenwoordigt, zal deze meer geld krijgen voor zijn campagne dan als een kandidaat de meningen deelt van de armere van de samenleving. De kandidaat met het meeste promotiegeld zal hierdoor meer kans hebben om te winnen, waardor de armere benadeeld worden. 2. nadeel van een gekozen burgemeester is dat de kiezers wellicht incapabele of populistische mensen kiezen en/of mensen die toevallig al grote bekendheid genieten, bijvoorbeeld als artiest of als sporter. Een ander nadeel is dat een kandidaat heel populair kan zijn onder het publiek, maar bestuurlijk een ramp is. Als een burgemeester goed met het volk kan omgaan, wil nog niet zeggen dat hij goed kan opschieten met de ambtenaren. De burgemeester kan zeggen wat hij wil, bereiken zal hij niks. Een risico is ook dat er gemeenten zullen zijn waar burgemeester en gemeenteraad niet goed met elkaar kunnen samenwerken (bijvoorbeeld omdat de meerderheid van de gemeenteraad uit een andere politieke stroming komt dan de burgemeester), terwijl ze wel voor jaren aan elkaar vastzitten. Beide partijen kunnen in een dergelijke situatie een beroep doen op hun eigen kiezersmandaat en dan ontstaat er een bestuurlijke patstelling. Andersom is er door de strijdige programma's en verschillende mandaten van burgemeester en gemeenteraad juist veel samenwerking nodig tussen beiden. Dat komt het dualisme, de...

Words: 1773 - Pages: 8