...definition of theory. According to (Online Dictionary, 2009), define theory as a “supposition or system of ideas explaining something”. On other hand by considering its applications the definition of Management has wide range and many authors including well known such as Ernest Dale, Gerald A Cole and Lurrie J. Mullins who explained that there is no main perfect or accepted definition of management by considering the different in theoretical approaches which management developed in. The approach to management in organization should consider the nature of the organizations so as to meet as suit the organization. As narrated by (stoner, freeman and denial, 2003), that each organization adopt the approach to management by considering its purpose, structure and culture since there are various and different approaches to management of the organizations. Management is the key part of any organization to continue operational. According to (stoner, freeman and denial, 2003), management...
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...adopting an approach suitable to its structure, culture and objectives. Considering this, Stoner, Freeman and Danial (2003) defines management as the process through which the goals and objectives of an organization are clearly ascertained at regular intervals, the design of the work system and the structure of the organization is identified, and as the process through which organizations maintain an environment in which employees, working as a group, accomplish their aims and objectives and those of the organization in an effective and efficient manner. Stoner, Freeman and Danial (2003) further posits that management is best analysed by dissecting the processes into five managerial functions namely; planning, organizing, leading and controlling. As such, management is crucial to the continued functioning of any organization. According to Mullins, in trying to identify main trends in the development of organisational behaviour and management theory, numerous works of theorists have been categorised into different approaches based on their views of organisations, their structure and management. Stating further that it is possible to identify a number of other approaches, or at least subdivisions of the approaches, and also cross grouping amongst the approaches. This essay will be looking closely at the classical and human relations approaches to management theory .and also critically discuss the application of these theories to the Volkswagen group today. While the former emphasises...
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...Volkswagen: Company Profile and Moving Forward Cody Marek, Bernardo Scavelli, Jessica LaMarca, Tommy Patzin, Lizzy Sutton, Jake Trancoso, John Delanois MQM 385 Section 9 Professor Avi Datta Group 3 5/5/2015 Executive Summary Volkswagen is a largely known contender in the motor vehicle market. Ever since VW began production at the end of World War II, the company has produced many successful models and innovations. The company has also been able to launch consistently key developments in order to improve products, customer base, and market share.Their first Expansion began with entering foreign markets, but Volkswagen currently focuses on product diversity, specifically the addition of SUV offerings. Volkswagen operates in a mature and well-established industry. The strong rivalry, relations with suppliers and customers, substitute products, and potential competition all contribute to this environment. Volkswagen’s distinctive competencies of being highly innovative, customer-focused, and responsible allow it to compete effectively in this market. Milestones (Key developments/launching of key products) Volkswagen is a very well-known brand that has produced many models over the years. Volkswagen has launched at least one key product and had at least one key development every decade since the 1940s. This trend began in 1945 when Volkswagen began producing cars. At the end of World War II, Volkswagen began production of cars after having produced...
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...Finance&Economics, Finance Engineering Shanghai, 200433, China E-mail: dorazhaojh@hotmail.com Lei Gao Liaoning Shihua University, School of Mechanical Engineering Abstract Chinese market has a great demand for foreign cars, and a great many foreign automobile companies are competing for their market shares here. The most representative ones are Volkswagen and Honda, they adoped different market strategies and they both suffered some success and failures With so many competitions, the future of Chinese automobile industry is hard to predict. Keywords: Market structure, Industry structure, External challenges, Three joys, Source and supply chain 1. History background After the reform and open policy, China’s economy has been increased rapidly, and there was a great demand for cars. But the domestic automobile industry was not that developed at that time and could not meet with such a great demand. So in the 1980s, Chinese automobile industry started to join hands with the foreign companies and improve the technology. Among all the foreign companies, the most typical and successful ones are Volkswagen and Honda. The Volkswagen Company started to enter the Chinese market in 1984 with production base in Shanghai. It is one of the earliest manufactures set up business in China. And it set up another joint venture in Changchun in 1990. Until today , the company owns 14 enterprises in the whole mainland of China. The Honda Company entered Chinese market in 1994, but their...
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...March 24, 2015 Case Study #1 Volkswagen Group Prepared By: Team 2 Alejandra Alvarez Amanda Kilroy Ryan Musante Bastian Steppin The Volkswagen Group (VW), based in Wolfsburg, Germany, is one of the largest automakers in the world. Comprised of twelve different brands, the automaker maintains a global presence, with more than 100 factories across Europe, North and South America, Asia, and Africa. The company sells its cars in 153 countries. As the world’s 8th largest employer, it has 592,586 workers who produce close to 41,000 vehicles every weekday. Volkswagen boasts many notable strengths, such as strong brand identity (in all 12 of the their brands), dedication to creating customer satisfaction, and excellence in design and engineering. The secret to their success, however, truly lies in their avid dedication to improving efficiency. As efficiency increases, production volume rises, and costs shrink. Throughout their supply chain there have been countless efforts, both large and small, to improve processes, speed up, and lower costs for virtually all tasks that are required to put vehicles into the hands of customers worldwide. Corporate Structure Volkswagen’s corporate structure appears to violate the conventional wisdom of the automotive industry. Firstly, they have a large assortment of brands, each running as its own entity. Each has its own board of directors, and its own annual reports. The brands cater to different markets, either in terms...
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...this assignment is Audi (Audi AG). First thing first, Audi is a German based automotive company that designs, develops, engineers, manufactures and distributes automobiles. Audi’s headquarter is located in Ingolstadt, Bavaria, Germany. Audi is a subsidiary of Volkswagen Group since year 1966, the four rings of its logo each represents four car companies that have previously banded together to form the current Audi. “Vorsprung durch Technik” is Audi’s slogan, which stands for “Advancement through Technology”. Audi is among the best-selling luxury automakers around the globe alongside with BMW and Mercedes-Benz. Name of organization : Audi (Audi AG). Type of business entity : Public. Industry sector : Automotive. Founder : August Horch. Founded (Origin & Year) : On 29th June 1932, in Chemnitz, Germany. Headquarter : Ingolstadt, Germany. Factories & facilities : A total of 9 production facilities and factories in 8 countries. Area distributed : Global. Key figures : - Rupert Stadler, Chairman of the Board of Management. : - Wolfgang Egger, Head of Design. : - Ulrich Hackenberg, Head of Technical Development. Product of distribution : Luxury cars and automobiles. Owner : Volkswagen Group. Employees : >70,000 employees. Subsidiaries : Ducati Motor Holding S.p.A, Automobili Lamborghini S.p.A, Quattro GmbH. Organization history. Automobile company Wanderer, Horch, Dampf-Kraft-Wagen (DKW) and NSU were merged into Auto Union in 1932...
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...| | | | | | | | | | |ASSIGNMENT | |SEPTEMBER 2015 SEMESTER | | | | | |SUBJECT CODE |: |MPO 601 | |SUBJECT TITLE |: |MANAGING...
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...Global Compact Case Study Final Version 23 March 2007 Better Health and Safety for Suppliers A partnership project between Volkswagen, ILO & GTZ Maria Kristjansdottir Reykjavik University, School of Law mariak02@ru.is Tel: + 354 699 0482 Better Health and Safety for Suppliers Case Abstract This case study focuses on the “Better Health and Safety for Suppliers” project and how Volkswagen AG seeks to strengthen their policy in Health Protection, Promotion and Occupational Safety by promoting social protection, improving safety and health standards and strengthening labour inspection. The project is a partnership project between Volkswagen, the International Labour Organization and the German Corporation for Technical Cooperation. The project entails first facilitating the participation of selected Volkswagen suppliers in Brazil, Mexico and South Africa in audits with respect to Occupational Safety and Health in their workplace. Based on the findings of these initial audits, several recommendations are given and used to generate a checklist for a second review (conducted up to 6 months after the initial audit). A report is then created which documents the audit findings, including any improvements that have taken place at such supplier. When all the suppliers have been assessed, best practices and solutions found across all project countries will be developed and collected into an online network. This network...
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...Global Compact Case Study Final Version 23 March 2007 Better Health and Safety for Suppliers A partnership project between Volkswagen, ILO & GTZ Maria Kristjansdottir Reykjavik University, School of Law mariak02@ru.is Tel: + 354 699 0482 Better Health and Safety for Suppliers Case Abstract This case study focuses on the “Better Health and Safety for Suppliers” project and how Volkswagen AG seeks to strengthen their policy in Health Protection, Promotion and Occupational Safety by promoting social protection, improving safety and health standards and strengthening labour inspection. The project is a partnership project between Volkswagen, the International Labour Organization and the German Corporation for Technical Cooperation. The project entails first facilitating the participation of selected Volkswagen suppliers in Brazil, Mexico and South Africa in audits with respect to Occupational Safety and Health in their workplace. Based on the findings of these initial audits, several recommendations are given and used to generate a checklist for a second review (conducted up to 6 months after the initial audit). A report is then created which documents the audit findings, including any improvements that have taken place at such supplier. When all the suppliers have been assessed, best practices and solutions found across all project countries will be developed and collected into an online network. This network...
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...OPERATIONS MANAGEMENT REPORT ON 1 INDEX * Introduction ………………………………………………………………………………3 * 2 INTRODUCTION COMPANY PROFILE Volkswagen is a manufacturer of passenger and commercial vehicles. The company markets its cars under the following Brands: Volkswagen, Skoda, Bentley, Bugatti, Audi, Seat and Lamborghini. The company is headquartered in Wolfsburg, Germany and employs about 300,100 people. The Group operates 106 production plants in 19 European countries and a further eight countries in the Americas, Asia and Africa. Every weekday, 572,800 employees contribute to produce cars, to keep continuous relationships with customers, suppliers and partners in 153 countries. Volkswagen is a manufacturer of passenger and commercial vehicles. The company’s key products and services include the following: Products: Passenger cars Vans Light trucks Buses Pick ups Campers Brands: Volkswagen Audi SEAT Lamborghini Skoda Bentley Bugatti Some of the company’s data are given below: (* this data is for Volkswagen AG only) Revenues by Geography: Europe, Volkswagen’s largest geographical market, accounted for 44.1% of the total revenues in the fiscal year 2006. Revenues from Europe reached €46,211 million in 2006, an increase of 9.4% over 2005. Germany accounted for 27.2% of the total revenues in the fiscal year 2006. Revenues from Germany reached €28,544 million in 2006, an increase of 10.5% over 2005. North America accounted for...
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...BSM 3614 Strategy Trimester 2, 2015/2016 BSM 3614 Strategy Trimester 2, 2015/2016 The Strategy Formulation Framework Automobile Industry Volkswagen Lecturer : Mdm Jayanty A/p Kuppusamy Prepared by: Students’ Name | Students’ ID | Boong Lek Yang | 1112702060 | Cheryl Sim Qiao Ping | 1112700828 | Gog Yi Jun | 1112700309 | Pong Fwu Yi | 1121115503 | Yau Shye Hui | 1112702505 | Table of Content Description | Page number | Executive Summary | 4 | List of Tables | 5 | List of Figures | 5 | I Introduction | | II Methodology: The Strategy Formulation Framework | | III Company Background | | The Internal Environment 1. Resources2. Capabilities3. Core Competencies | | The External Environment1. Demographic2. Economic3. Political/Legal4. Sociocultural5. Technological6. Global7. Physical8. Industry | | Porter Five Forces Model1.Threat of New Entrants/Barriers to Entry2.Bargaining Power of Suppliers3.Bargaining Power of Buyers4.Product Substitutes5.Intensity of Rivalry Among Competitors | | IV Analysis 1: The Input Stage 1. Internal Factor Evaluation (IFE) Matrix 2. External Factor Evaluation (EFE) Matrix 3. Competitor Profile Matrix (CPM) | | V Analysis II: The Matching Stage1. SWOT matrix 2. SPACE matrix 3. BCG matrix 4. I/E matrix 5. Grand Strategy Matrix | | VI Analysis III: The Decision Stage 1. QSPM Matrix | | VII Strategy Recommendation | | References | | Appendices | | ...
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...History and Economy of the Czech Republic This paper is on the Czech Republic economy. I will first introduce the country with detailed information on the Czech history from past to present. Then, I will talk about their economy during communism and post-communism. This will show how the country and its economy has changed dramatically during and after communism. Transitioning from that, later on in this paper will exemplifies the Czech Republic economy in exquisite details from the past 25 years to now; post-communism. The term "Czech" refers to the cultural characteristics of the Czech-speaking inhabitants of the Czech Republic, which includes Bohemia; the larger western part. The republic is bounded by Poland on the north, Germany on the northwest and southwest, Austria on the south, and the Slovak Republic on the east. The crowning of the first Bohemian king took place in 1085. And the first university in central Europe was founded in Prague in 1348. The development of Czech national culture came to a temporary halt in 1620, when the Czech's social classes possessing political rights were defeated in the Battle of White Mountain. The Bohemian kingdom lost its independence, and its provinces were declared the hereditary property of the Hapsburgs. A period referred to as "the darkness" lasted until the end of the eighteenth century, when the Czech national revival the formation of the modern Czech nation began. The area of today’s Czech Republic used to be an industrial...
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...Business-Level and Corporate Level Strategies General Motors (GM) is a public company based in the United States that is headquartered in Detroit, Michigan. In the year 2011, the company was able to acquire the title of the largest automaker in the world by achieving the highest number of vehicle unit sales since inception (General Motors, 2012). General Motors led global automobile unit sales for 77 consecutive years from 1931 through 2007; however, the company lost its position to Toyota, which has continued to dominate the market with GM standing at second. The core competencies of a corporate corporation are focused on ensuring that the business entity is able to satisfy the needs and preferences of their customers. This stands as the main determinant in realizing above average returns especially in a highly competitive business environment. This is achieved through business level strategies, which are strategies that outline the various actions to be taken in order to ensure that the company is able to provide value to its customers in addition to gaining the critical competitive advantage by utilizing its core competencies in specific, service markets or individual products. Business level strategy therefore pertains to the corporation’s firm position in its operating industry compared to its main competitors and the five forces of competition. One of the fundamental business level strategies that General Motors has employed is cost leadership. The company has...
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...Volkswagen Table of Contents Executive Summary p.3 Global Business Environment p.5 Key Competition p.8 Technology p.10 Legal and Regulation p.13 Culture and Society p.15 Sustainability p.18 Stakeholders p.22 5year Operating Performance p.26 Conclusion p.28 Work Cited p.34 Executive Summary Volkswagen is a German automobile manufacturer founded in 1937 by the Nazi Trade Union. In the mid 1930’s, with the German economy in a depression and the German auto industry composed of mostly luxury vehicles, the Germany people couldn’t afford any of the cars. This opened a new market for the “peoples’ car” in Germany. Volkswagen, which means “peoples’ car” in German, wanted to produce good quality cars that were affordable to the people. The car for the people was a blue ocean market in Germany, and the company quickly grew. Despite WWII and the effects it had on Germany and its economy, Volkswagen survived and soon became a symbol of hope for the German future. In 1969, Volkswagen merged with what is now called Audi, to grow and expand the company. As Volkswagen grew and became more profitable they continued to expand globally and acquire new companies becoming the Volkswagen Group. The Volkswagen Group consists of Volkswagen, Audi, Bentley, Lamborghini, Bugatti, Ducati, Porsche, Suzuki, Skoda, SEAT, Scania, and MAN. This once small German car company for the people is now comprised of several...
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...A firm’s external environment involves both geographic factors and cultural elements. Location and resources are crucial geographic factors influencing both national and corporate success, with population characteristics and institutional arrangements making up the most meaningful components of the cultural elements affecting both the success of firms and of nations. Resources, population and institutional factors are dynamic, manifesting a number of feedback loops. For example, institutional incentives stimulate technological discoveries, which, in turn, enable firms to pursue resourcesubstitution policies, thereby modifying production possibilities. During the period after the second world war, at least through the 1980s, Japan and Japanese firms seemed to have successfully adapted themselves to the competitive forces of emerging global markets. In spite of a poor natural resource base, a dramatically altered set of institutional arrangements (a combination of democratic government, free-markets and the rule of law) created a propitious atmosphere for innovative behaviour. Nowhere were adaptations to this altered environment more apparent than in the Japanese automobile and semiconductor industries and no firm was more successful, admired and emulated than Toyota Motor Corporation. Indicative of these changes is a Fortune magazine article, published several years ago, which provided a popular assessment of the successes of Toyota. It reported that Toyota was named the most...
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