First I want to show you some car brands. Volkswagen,the best-selling car brand in Europe.Audi, the world’s third largest luxury car brand after Mercedes-Benz and BMW. Scania, the sweden commercial vehicle producer, Skoda, the famous automobil manufacturer based in the Czech Republic, and SEAT, the biggest Spain car maker. Then the ultra-high performance car brand Lamborghini ,Porsche and Bugatti. And last ,British ultra-luxury car brand Bentley.
All these brands have one thing in common, they are all owned by the Volkswagen group of Germany. * The Volkswagen Group strengthened its position as the top motorcar manufacturer in Europe in 2009 by increasing its market share by half a percent to 21.1%.

* Volkswagen group also is the third largest car maker in world just behind Toyota and General Motors.But unlike Toyota is struggling from its brand crisis and GM struggling from bankruptcy,Vw’s performance is relatively strong during this economic crisis. * Headquartered in Wolfsburg, Germany * Total employee 370,000 * In 2009, Volkswagen Group sold 6.31 million vehicles, claiming over 11% of the world passenger car market
SWOT –strenths
Successful mutilple brand strategy
The Group is made up of nine brands from seven European countries: Volkswagen, Audi, SEAT, Škoda, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania.

Each brand has its own distinct brand identity and operates as an independent entity on the market. The company's strategy was to target different market segments with each of its brands.The product range extends from low-consumption small cars to luxury class vehicles.
Hold leading positon in Europe:
As Volkswagen’s home market, in Europe, just over one in five new cars (20.9 percent) comes from the Volkswagen Group.
Perform very well in emerging market:
China:
As the fastest-growing car