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Volvo Ycc

In: Business and Management

Submitted By qqcyn
Words 349
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Case 2, Volvo YCC (Your Concept Car)
According to the case study of the Volvo YCC (Your Concept Car), the design elements are most valuable to female consumers, which are the smart storage solutions, for drivers that using back seat more often for groceries, gym bags, and laptop computers than for passenger, YCC’s back seat designed like a movie theater seats that fold upright until needed for passenger, freeing room on the back floor for loading and unloading. By moving the gear lever and handbrake, the center console has shallow compartment keys, mobile phones, and so forth, with a sliding back compartment capable of storing a purse out of sight. There is also a space for notebook computer, a “cool box”, and a wastepaper basket.
With the statement, “If you meet expectations of women, you’ll exceed the expectations of men.” So that the men will also enjoy the design elements since the design is just more concentrate for women, not totally dedicate to women only. Nowadays, men will also carry many staff especially business men, so they can full use the smart storage they YCC provided. Mostly of the men would like to have a comfortable position when driving, and so the personalized driving position will become something that men most enjoy.
In the future models, the cars can provide an auto-driving mode on the highway and also auto-parking mode. If the drivers feel asleep when driving on the highway, he or she can have a nap in the car with the auto-driving mode. And for the drivers that very weak to parking, the auto-parking mode can measure the car park space and automatically park into it. Besides that, they can also pre-installed the GPS system such as Google Map or Waze as a navigating tool for the drivers. Nowadays, GPS is very important for the drivers because if they are going to travel by driving GPS will lead the way for them to the place which they wish to go, it become more convenient and save the cost of buying a GPS.

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