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Haqverdiyev Nicat MBA Monday group

COOK BOOK CAFE
Cook Book Cafe is a book store and library situated in the center of our capital Baku, in boulevard. It is a great place for our customers to come and relax in our uniqe surroundings. Our goal is to acquire local market in the well known books through a dominant selection of products, competitive variety of services including reading and relaxing at the same place, friendly and ecologically clean environment. “Cook Book Cafe” will offer book store and library of selected old bestsellers and initially bestsellers of last five years and self-service cafe which menu includes tea, coffee , ice-cream and sweets. It will have open reading place in lawn, which will have wall of glass and closable ceiling in autumn-winter.Our customers not only read our books , they can also buy our books for cheap and take them home the same day. Our organization provides students with an opportunity to sell their old university books for cheap.We provide the students with a very efficient , effective , and safe way of purchasing books.Customers are welcome to enjoy our free wireless to surf the internet on their laptops or mobile phones.
SWOT analysis
Strengths – Location, less competitors,membership discount, design, exellent specially beverages ,cheap cost of goods (tea, cofee, sweets, books), panoramic view of the Caspian sea and open air area ,superior atmosphere, cheap work force, parking for bicycle. Weaknesses – Every business has a weakness. Expences (for rent),low budget Oportunities – Increasing tendency in reading, renovation and repair of Seaside park (Bulvar) may increase number of people coming here) .Students need a good place to study with their group. Threats – Seasonal business (There are no customers , students during summer)
We plan celebrate

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