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Vz 2012 Sec 10-K Annual Reports Analysis Project

In: Business and Management

Submitted By mafu
Words 3431
Pages 14
Verizon Communications, Inc.
2012 SEC 10-K Annual Reports Analysis Project
November 30, 2013

Accounting for Non-accounting Managers

Research -Draft-

Full citations and credits pending… Source data sites provided

Table of Contents Executive Summary 3 History of the Company 3 Industry Overview 4 Summary 4 Competitive Landscape 5 Financial Data Verizon Communications Inc. and Subsidiaries 5 Financial Analysis of Key ratios 6
Asset Productivity Ratios 6
Financial Strength Ratios (Liquidity) 6
Profitability Ratios 7 Challenges and Accomplishments 2011 - 2012 8 Conclusion 9 VZ Ownership Summary 9 Appendix 1 Asset Productivity Ratios 9
Inventory turnover ratio 9
Fixed asset turnover ratio 9
Total asset turnover ratio 9 Appendix 2 Financial Strength Ratios / Liquidity Ratios 10
Current Ratio 10
Acid-test Ratio 10 Appendix 3 Profitability Ratios 10
Net profit margin 10
Return on Equity (ROE) 10
Return on Assets (ROA) 10 Appendix 10 References 10

Executive Summary
The company I selected to research is Verizon Communications Inc., an American telecommunications company. I chose Verizon because I am a current employee, share owner, and more importantly a witness, and contributor of the company’s transformation into a global brand name, and a Fortune 30 company. Verizon is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government, and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 101 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries. A Dow 30 company with nearly $116 billion in...

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