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Wal-Mart Analysis

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Wal-Mart Analysis

Axia University of Phoenix
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365

May 04, 2013

Wal-Mart Analysis Wal-Mart is one of the biggest retailer stores in the United States and throughout the world. Since 1962 Wal-Mart has grown from a small business into a successfully large business. For Wal-Mart to have achieved such success Wal-Mart has gone through market structure change, price change, productivity, and many other changes and challenges. Wal-Mart’s first priority is to have lower prices around the country and worldwide. To understand the success of a business one would need to have its market analysis. Market analysis includes productivity, market structure, price, technology, competitors, wages, benefits, supply and demand, etc… Wal-Mart is to be considered a perfect competition market structure. Wal-Mart is known throughout the United States as well as worldwide (“Wal-Mart,”2-12). Because Wal-Mart is a retail store providing goods and services to the consumers that can also be provided by another store and is one of the reasons Wal-Mart is considered a perfect competition market. There are retail stores all over that offer the same or similar products that Wal-Mart offers and all products give or take a few cents provide similar pricing; however not all stores offer similar services such as optical, pharmacy, automotive, making Wal-Mart a one stop kind of shop. These types of retail businesses are relatively easy to enter and exit the market without hardship. Wal-Mart recently started a price-match program allowing the consumer to bring coupons from other stores that may be lower in price and will honor these lower prices to gain a sale. Because of the type of business Wal-Mart has become, there are many buyers and sellers similar to this, example, Costco. Costco offers same or similar products as well as automotive department that offer oil changes and...

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