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Wal Mart Case

In: Business and Management

Submitted By gaprada
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Foi verificado que a cultura organizacional da rede Wal-Mart é baseada na simplicidade, ou seja, o modelo de administração da Wal-Mart é um modelo simplista que obteve sucesso e que perdura como filosofia cultura desde a sua criação. Entretanto, enganam-se aqueles que pensam que esse modelo foge aos métodos e técnicas da inteligência competitiva pelo fato de estar calcado numa administração simplista. É notória a utilização de diversas técnicas de inteligência competitiva associado ao modelo de administração da Wal-Mart.
Wall-Mart

50th anniversary celebrations - 2012
First store in Rogers, Arkansas.
About 6,000 shareholders and employees (including 2,000 from Wal-Mart’s international operations) gathered at the University of Arkansas’s Bud Walton Arena to be hosted by Chairman Rob Walton (son of the founder) and entertained by Justin Timberlake, Lionel Ritchie, Juanes, and Celine Dion.

The “one big happy family” festive atmosphere typical of Wal-Mart events had been overshadowed by employee and shareholder disquiet over the Mexican bribery scandal that had erupted in April 2012 concerning payments by Wal-Mart Mexico

On May 17, Wal-Mart had reported results for the first quarter of its financial year. Sales were up 8.6% on the previous year, operating income was up 8.3%, and return on equity for the 12-month period was 18.1%. The day before the shareholders’ meeting, Wal-Mart’s stock hit an all-time high.

With 2.2 million employees, it was the world’s biggest private-sector employer and was second only to ExxonMobil in terms of sales

Wal-Mart’s continuity with its roots: continuity as a family-owned company, continuity of its low-price strategy, and continuity of its small-town values. Yet, for all this emphasis on continuity and Wal-Mart’s timeless character, it was clear to Duke that times were changing for Wal-Mart.

Competitors that was more

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