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Wal-Mart Strategic Analysis

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Wal-Mart: Strategic Plan

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Strategic Plan

Saren Thompson

BUS 413

TABLE OF CONTENTS

Introduction Page 3

Mission Statement Page 4

Macro-Environmental Analysis
Economics Page 5

Demographics Page 6

Socio-Culture Page 8

Political/ Regulatory Page 11

Technological Page 13

Micro-Environmental Analysis

Industrial Page 14

Markets Page 16

Competition Page 18

Supplier Page 19

Resources Page 20

Preferences Page 22

Opportunities and Threats

Strengths and Weaknesses Page 23
Opportunities and Threats Page 25
Opportunity Analysis Page 27
Alternative Strategies Formulation Page 28
Ranking Strategies Page 28

References Page 29

INTRODUCTION

Wal-Mart is the top retail company in the United States and has grown from a small customer centered store in Arkansas to an International Retail Store. This company was founded in the 1962 by Sam Walton. Walton and wife Helen put up 95 percent of the money for the first Wal-Mart store in Rogers, Arkansas. He traveled abroad to study retail and believed it was the future. His company began a success and the Wal-Mart empire began when it was incorporated October 31, 1969. Wal-Mart stock was first traded over the counter as publicly-held company in 1970. Since Wal-Mart has had eleven 100 percent stock split as of March of 1999. The company has grown to new levels and I hope to introduce and inform throughout this paper.
Walmart.com states: Being a business leader requires us to constantly seek new and better ways of working that help us grow our company reliably and responsibly. So we can continue to improve our stakeholders' quality of life—and fulfill our promise to our customers.
MISSION STATEMENT Wal-Mart’s Common Mission: “We save people money so they can live better.”
At Wal-MartStores.com...

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