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Wal-Mart Women

In: Business and Management

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BPMM 1013 PENGHANTAR PEMASARAN
Latar belakang syarikat pesaing- DiGi Telecommunications Sdn Bhd
DiGi Telecommunications merupakan penyedia perkhidmatan telefon bimbit di Malaysia. Ia ialah sebuah syarikat komunikasi mudah alih yang menyediakan perkhidmatan telekomunikasi tanpa wayar. Perkhidmatan yang disediakan oleh DiGi termasuklah pelan panggilan prabayar dan pelan langganan bulanan, SMS, pelan data dan perkhidmatan perayauan antarabangsa, kad panggilan antarabangsa dan perkhidmatan WAP.
Syarikat ini yang dahulunya dikenali sebagai Mutiara Telecommunications Sdn Bhd dan menukar namanya kepada Digi Telecommunications Sdn Bhd pada Januari 1999. Digi Telecommunications Sdn Bhd telah ditubuhkan pada tahun 1995 dan berpangkalan di Shah Alam, Malaysia. Ia merupakan anak syarikat bagi DiGi.Com Berhad yang sebelum tahun 2000 dikenali sebagai DiGi Swisscom Bhd. DiGi.Com Berhad disenaraikan di Bursa Malaysia pada tahun 1997 dan sekarang dimiliki sejara majoriti oleh Telenor Asia Pte Ltd dari Norway sebanyak 49%.
DiGi menjadi syarikat telekomunikasi pertama di Malaysia apabila ia melancarkan dan mengendalikan rangkaian selular yang digital sepenuhnya GSM1800 pada 24 Mei 1995.Dalam tempoh lima tahun lepas, hasil DiGi mempunyai lebih daripada dua kali ganda kepada kira-kira RM4.9 bilion dengan asas pelanggan sebanyak 7.7 juta.

BPMM 1013 PENGHANTAR PEMASARAN
Turbo 3G
DiGi mempunyai rangkaian 3G yang dinamakan sebagai Turbo 3G. Turbo 3G telah dilancarkan pada Disember 2009. Turbo 3G DiGi mempunyai kelajuan sebanyak 14.4 Mbit / s HSPA. Turbo 3G meliputi kini kawasan yang paling padat di Malaysia. Antara kedua-dua negeri di Malaysia yang pertama mengalami Turbo 3G DiGi ialah Pulau Pinang dan Sabah.
Perkhidmatan untuk telefon bimbit.Perkhidmatan ini disediakan bagi pascabayar prabayar mereka, dan pengguna jalur lebar. Tetapi rangkaian 3G mereka boleh diakses di maksimum 384 kbit / s dalam telefon bimbit mereka dan 700 kbit / s kelajuan jalur lebar.
DiGi adalah pembekal jalur lebar 3G terbaru, melabur dalam Speed terbaru Tinggi Packet Access (HSPA) teknologi untuk menjadi yang pertama di Malaysia untuk menggunakan rangkaian 14,4 Mbps.

Rangkaian LTE (LTE-equipped network)
LTE ialah satu teknologi rangkaian tanpa wayar yang mana kelajuannya standing dengan menjadi penyedia rangkaian pertama yang menyediakan rangkaian LTE. DiGi mula menambahbaikan rangkaian 5000 laman rangkaian kepada LTE bermula pada Disember2011 dan dijangka akan berterusan hingga 2012.
Penambahbaikan rangkaian ini membolehkan Liputan Internet Kelajuan Tinggi (EDGE, 3G) diperluas untuk menampung 95% daripada semua rakyat Malaysia dan mempunyai satu persekitaran hijau dengan menggunakan peralatan yang cekap yang memelihara lebih banyak tenaga .Ia merupakan satu rangkaian yang lebih stabil, serta membolehkan kelajuan yang lebih konsisten dan internet yang lebih baik.
DiGi berhasrat untuk menjadi rangkaian LTE sepenuhnya yang pertama di Malaysia apabila penambahbaikan rangkaian siap pada tahun 2013. DiGi menamakan rangkaian ini sebagai “The Tomorrow Network”.

BPMM 1013 PENGHANTAR PEMASARAN
DiGi Gmail SMS
DiGi menjadi telekomunikasi pertama di Malaysia yang menawarkan Gmail SMS Perkongsian strategik dengan Google untuk menyampaikan Internet pada November 2011.SMS Gmail membawa perkhidmatan Gmail yang popular dengan mudah kepada pengguan bukan telefon pintar. Dengan SMS Gmail Google, pengguna boleh menghantar mesej teks percuma kepada rakan-rakan mereka secara langsung dari akaun Gmail mereka. Replies dan jawapan kepada mesej teks akan muncul sebagai jawapan dalam Chat.

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