Premium Essay

Wal-Mart & Target – 2014 Holiday Season Strategy

In: Business and Management

Submitted By gruiz285
Words 1162
Pages 5
Wal-Mart & Target – 2014 Holiday Season Strategy
Retail stores Target and Wal-Mart have tacked holiday season in a different way this year compared to before. In previous years, there has been a trend to bring Black Friday’s discounts earlier in November, however, this year Wal-Mart and Target went beyond all market expectations. Wal-Mart’s strategy for the holiday season is “to offer the best brands, to make shopping experience easier, and to continue providing low prices than competitors to bring joy to their customers”, says Duncan Mac Naughton, Wal-Mart Us Chief Merchandising Officer. For 2014 Holiday season these retail stores have begun the season sales on November 1st, providing Black Friday and Cyber Monday discounts from the first week of November all the way till the week before Christmas, stretching the holiday season almost an additional month compared to previous years. Brian Cornell, Target’s Chairman of the Board and CEO, says “Target’s promise is ‘Expect More. Pay Less’, and when we do that, Target is impossible to beat”. Retail stores depend largely on their pricing in order to be competitive and successful in their industry. In order to be able to achieve success, these stores need to implement a pricing strategy that goes in accordance to their mission. In the case of Target and Wal-Mart, their pricing strategy is based on a maximum market share pricing objective. When looking and this retail stores, they possess a huge part of the market and they achieve this by maintaining their prices constantly low, assuming the market is price sensitive, and in retail, it is. In maximum market share, higher sales volume leads to lower unit costs and higher long-run profits. The way to achieve this higher sales volume is to increase their share of the market, which is obtained through low prices. However, setting the prices to meet their objectives…...

Similar Documents

Premium Essay

Target Market

...New Product Launch Marketing Plan Marnice Gaston, Heather Manypenny, Yesenia Rodriguez, Rama Krishna Kullapally, Aya Tsuchiya MKT/571 April 27, 2015 Isaac Owolabi New Product Launch Marketing Plan Target Summary The first Target store opened in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less® brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. Target is recognized as a leader in innovation across the retail industry. From pioneering the concept of designer partnerships to consistently being best in class in store design, Target remains focused on not only meeting, but exceeding, its guests' needs. To remain relevant to its guests over time, Target continually reinvents its stores, including layout, presentation and merchandise assortment, to create an engaging shopping experience. BMW Summary BMW can trace its roots back to Karl Rapp and Gustav Otto. In 1916, the Flugmaschinenfabrik Gustav Otto Company had merged into Bayerische Flugzeug-Werke AG (BFW) at government behest. Elsewhere, in 1917, the Rapp Motorenwerke Company morphed into Bayerische Motoren Werke GmbH, which was duly......

Words: 2891 - Pages: 12

Premium Essay

Mkttask

...Coffee Maker provides convenience to our consumers by allowing them to make gourmet coffee in their home. 2. The Tick Tock Coffee Maker is a quality good that provides fresh coffee and an alarm voice system. 3. The Tick Tock Coffee Maker is a “shopping” good that will be available at all major retail locations. II. Target Markets Average working people, college students, hearing impaired, and stay at home parents who wake up early for work or school between the ages of 18 to 85 years old. The average working person who has an A.M. work time and always runs late for work. It will also benefit the college students who have 8:00 A.M. classes and never like to get out of bed. Also, the stay at home parents that have to have their children at school on time. Our product offers a wireless control that vibrates for the hearing impaired. This feature includes anyone who suffers from hearing loss. III. Analysis of Competitive Environment A. Porter’s five forces of Competitive Positions are as follows: 1. New Market Entrants • Geological factors- targeting a specific part of the country. • Entry ease- coffee makers are already on the market. • New entrant strategy- allows other technology to be introduced. 2. Buy Power • Buyer's choice- enhancement of technology to the coffee maker allows the buyer more choices. • Buyer’s number- a large number of buyers that work during the day will buy this product. • Cost- the price will be affordable for the average......

Words: 1887 - Pages: 8

Premium Essay

Walgreens Midterm Project

...Table of Contents Executive Summary………………………………………………………………………………………...…3 Situation Analysis Market Summary……………………………………………………………………………………..4 SWOT Analysis……………………………………………………………………………………....5 Competition………………………………………………………………………………………....10 Macro-environment……………………………………………………………………………….....11 Target Markets……………………………………………………………………………………....11 Reference Page……………………………………………………………………………………………....12   Executive Summary In this marketing plan I look at Walgreen’s as a company. I analyzed the market as a whole including the demographics, needs, trends, and growth. The strengths, weaknesses, opportunities, and threats are all listed for Walgreen’s and is also compared to some of their competitors. I looked into the macro-markets for Walgreen’s and also the target markets to wrap the entire marketing plan up. I found that Walgreen’s is a very successful company and has done well with their research as far as their customers go.   Situation Analysis Market Summary Market Demographics- The market demographics for retail pharmacy are very broad. The market includes all age groups from newborn babies to seniors. The demographics also include all races and genders as well as individuals of all income levels. There are long-term care patients and short-term care patients. There are patients who need health tests, help with choosing an insurance plan, immunization and travel consultations and so much more. Market Needs- The market needs for retail......

Words: 3334 - Pages: 14

Premium Essay

Jeni Men Aljen

...Executive Vice President, Chief Financial Officer; John Berisford, Executive Vice President, Human Resources; D. Edward Smyth, Executive Vice President, Corporate Affairs; Charles L. Teschner, Jr., Executive Vice President, Global Strategy; and Kenneth M. Vittor, Executive Vice President and General Counsel. Information has been obtained by S&P Capital IQ INDUSTRY SURVEYS from sources believed to be reliable. However, because of the possibility of human or mechanical error by our sources, INDUSTRY SURVEYS, or others, INDUSTRY SURVEYS does not guarantee the accuracy, adequacy, or completeness of any information and is not responsible for any errors or omissions or for the results obtained from the use of such information. Redistribution or reproduction is prohibited without written permission. Copyright © 2013 Standard & Poor’s Financial Services LLC. All rights reserved. STANDARD & POOR’S, S&P, S&P CAPITAL IQ, S&P 500, S&P MIDCAP 400, S&P SMALLCAP 600, and S&P EUROPE 350 are registered trademarks of Standard & Poor’s Financial Services LLC. A SSOCIATE E DITOR : C HARLES M AC V EIGH S TATISTICIAN : S ALLY K ATHRYN N UTTALL CURRENT ENVIRONMENT Ongoing macroeconomic headwinds warrant a cautious retail sales outlook Sales for the 2012 holiday season were good but not great, as the National Retail Federation (NRF), a trade group, reported that such sales increased 3.0% from the prior-year period, below its 4.1% growth forecast. For full-year 2012, the US Census Bureau......

Words: 29060 - Pages: 117

Premium Essay

Target Cor Analysis

...Integrated Company Analysis Target Corporation December 14, 2010 Group: B7 Eric Dowling Alex Davydov Matthew Melnicoff Soledad Querol Molly Rotsch Contents Executive Summary.............................................................................................................................................3 Marketing Analysis .............................................................................................................................................3 The Target Brand ............................................................................................................................................3 "The Guest" ....................................................................................................................................................4 Target's Competitors ......................................................................................................................................4 Expect More, Pay Less ....................................................................................................................................4 Rise of the Store Brand ...................................................................................................................................5 Up and Up......................................................................................................................................................6 The Introduction of PFresh......................

Words: 6950 - Pages: 28

Premium Essay

Vermont Teddy Bear

...Strategic IT Analysis: Vermont Teddy Bear David Lopez 07/07/2014 Info 563 Vermont Teddy Bear (VTB) has adapted to the changes in their industry since their early beginnings. They have been able to find different outlets for their product whether it is web, phone, retail or mail, that still holds true to this day. They operate in many industries such as the plush toys segment, general gifts, clothing apparel, and florist industry. They are able to compete in this market with three main products: toy bears, pajamas, and flowers. They operate in an industry which is highly seasonal and failure to capitalize during peak season would mean lost revenue. The Vermont Teddy Bear product is sold in the playthings industry which is expected to top $80.3 billion by 2012. This product has a high rate of sales during the months of December, February, and May due to the particular holidays that occur in those months. These products are highly customizable which allows it to appeal to more consumers. Sales trends showed that during the peak season most purchases were for adult gifts while the rest of the year were for children. The products are manufactured in Shelburne, Vermont. Another seasonal product for VTB is PajamaGrams which competes in two industries: the general gifts and clothing apparel. Most pajamas are sold through retail outlets such as Macy’s, Target, and Wal-Mart. Unlike the teddy bear brand these products are imported from China and Mexico. The best-selling......

Words: 1407 - Pages: 6

Premium Essay

Vermont Teddy Bear

...Strategic IT Analysis: Vermont Teddy Bear David Lopez 07/07/2014 Info 563 Vermont Teddy Bear (VTB) has adapted to the changes in their industry since their early beginnings. They have been able to find different outlets for their product whether it is web, phone, retail or mail, that still holds true to this day. They operate in many industries such as the plush toys segment, general gifts, clothing apparel, and florist industry. They are able to compete in this market with three main products: toy bears, pajamas, and flowers. They operate in an industry which is highly seasonal and failure to capitalize during peak season would mean lost revenue. The Vermont Teddy Bear product is sold in the playthings industry which is expected to top $80.3 billion by 2012. This product has a high rate of sales during the months of December, February, and May due to the particular holidays that occur in those months. These products are highly customizable which allows it to appeal to more consumers. Sales trends showed that during the peak season most purchases were for adult gifts while the rest of the year were for children. The products are manufactured in Shelburne, Vermont. Another seasonal product for VTB is PajamaGrams which competes in two industries: the general gifts and clothing apparel. Most pajamas are sold through retail outlets such as Macy’s, Target, and Wal-Mart. Unlike the teddy bear brand these products are imported from China and Mexico. The best-selling......

Words: 1407 - Pages: 6

Premium Essay

Target Retail Anlayisis

...-- | Target Retail Analysis | | | | Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden 10/12/15 | | Target Retail Analysis | | | | Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden 10/12/15 | Introduction Target Corporation is one of the largest retailers and mass merchandiser in America. According to the National Retail Federation (NRF), Target falls in the top 10 companies out of the top 100 companies in America falling at number 6. Target offers everyday necessities, fashionable merchandise, home essentials and many more offering pricing at discounted levels. As one of the major retailers in America, target provides an opportunity for success by providing an exceptional guest experience, licensing departments and diversity in all parties involved. Targets purpose is to make everyday consumers make all target retail locations their number one preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences. In this analysis of Target Corporation we will discuss the areas of retailing activities. We will go in depth on how Target Corp. began into the one of the largest retailers in America by discussing a brief situational analysis providing information on Target’s sole mission to consumers, their distinctive retail strategy and to whom this successful strategy is targeting......

Words: 4465 - Pages: 18

Premium Essay

Sears

...Module Lecturer: Peter Bell International Business Planning & Marketing MNM41 A Business Strategy Review and a Marketing Review of Sears 1st submission Date Due in: April 19, 2012 Number of pages: 23 Word count :3,281 Table of Contents sEARS bUSINESS STRATEGY REVIEW i Executive Summary 2-3 introduction brief history and background of sears 4 mission & obJECTIVES II evaluation of sears existing mission and objectives 5-6 External analysis IIi Competitors 7 PEST 8-9 Five forces Analysis 10-11 Opportunities & Threats 11 InternaL aNALYSIS iV Strenghts & Weaknesses 12 Financial ratios analysis 13-14 Past and current strategies 15 Sears current strategic position v Sears current strategy Balance Scorecard 16-17 Porter’s Generic strategies 17 rEcommendations vi Objectives and strategic actions 19-21 Evaluation 22- 23 Conclusion 24-26 Bibliography Executive Summary Sears, once the leader of the retail industry, is now facing financial troubles and is relegated to the 10th position in the market (Store org, 2011). Even after the merger with K-Mart, the retail conditions have not seemed to improved, but in fact, Sears Holding’s financial reports continued to reflect......

Words: 11357 - Pages: 46

Premium Essay

The Hershey Company Presents Bucket of Chocolate

...Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors 45 Promotions Decisions 46 Advertising and Media 47-48 In-Store Promotion 48-49 Online Promotion 49-50 Sales Promotion Tools 51 Public Relations 51-52 Promotion Decisions vs. Competitors 52-53 Attack and Defense Strategy 53-54 Summary/Conclusion 54-55 References 56-58 Appendices 59-69 Situational Analysis Executive Summary The Hershey Company, after spending significant time researching and developing new ideas, has developed a new chocolate snack product to enter the market this summer. Hershey’s will introduce the Bucket of Chocolate to customers all across the United States starting June 1st, 2014. Hershey’s Bucket of Chocolate is a Co-Branded product combining four......

Words: 15143 - Pages: 61

Premium Essay

Actg

...Bulls Eye Analyst A Valuation of Target As of November 1, 2006 Kyle Barkel Kyle.Barkel@ttu.edu Jerry Boroff Jerryjboroff@hotmail.com Ryan Campbell Ryancampbell85@yahoo.com Peter Carini Peter.J.Carini@ttu.edu Leslie Mitchell Leslie.Mitchell@ttu.edu Camille Ricci Camille.N.Ricci@ttu.edu Table of Contents Executive Summary………………………………3 Business & Industry Analysis Company Overview……………………………………...…5 Five Forces Model ……………………………….….6 Competitive Analysis……………………………………...12 Industry Conclusion……………………………………….15 Accounting Analysis Key Accounting Policies………………………………….15 Accounting Flexibility…………………………………….17 Accounting Strategy……………………………………...19 Quality of Disclosure……………………………………..19 Screening Ratio Analysis…………………………..……21 Potential Red Flags……………………………..………..25 Undoing Accounting Distortions…………..………...26 Ratio Analysis and Forecast Financials Financial Ratio Analysis……………………….……….27 Time Series Analysis…………………………...……...28 Cross Sectional (Benchmark) Analysis…….……..32 Financial Statement Forecasting Method..……...47 Analysis and Forecasting Solutions………..……...49 Valuation Analysis Method of Comparables……………………………….50 Cost of Capital…………………………………………….51 Discounted Dividend Models………………………...53 Discounted Free Cash Flows………………………...54 Abnormal Earnings Growth Method……………….55 Discounted Residual Income Method….…………56 LR Average RI Perpetuity Method…………….…..57 Altman’s Z-score………………………………………...59 Enterprise Value/ EBITDA……………………………59 Appendixes......

Words: 31457 - Pages: 126

Premium Essay

Mr Coffee Marketing Strategy

...competition with the single serve manufacturers, they are reacting to the new type of coffee brewer by producing devices that can brew a full pot or just a single serving. The Mr. Coffee Smart Optimal Brew Coffeemaker with WeMo is designed to compete on quality, ease of use, and state-of-the art technology. The problem that Mr. Coffee faces is the brand is not synonymous with quality (Mr. Coffee, Inc. History, 2014). This marketing plan will show that the solution to Mr. Coffee’s problem is show that the features and technological improvements, specifically the Wi-Fi option, thermal carafe, and optimal brew temperature feature create a good value and great cup of coffee. The plan will rely heavily on channel and image differentiation. This device will be easier to get than pricey Italian entries and the Mr. Coffee brand will be shown to reestablish brand affinity by keying into pop culture references. Table of Contents 1. The Firm 2. Marketing Environment 3. Brand and Product 4. Competitive Analysis 5. Target Market 6. Positioning 7. Price Strategy and Pricing Decisions 8. Channels of Distribution 9. Integrated Marketing Communications 10. E-Commerce 11. Corporate Social Responsibility 12. Budget Allocation 13. Appendix The Firm Mr. Coffee is best known for pioneering and leading the market in the automatic drip coffeemakers. The brand was established in 1968 by Vincent Marotta and Samuel Glazer and was then......

Words: 5441 - Pages: 22

Premium Essay

Financial Analysis

...stores mainly located in the Rocky Mountain States. The original name of the stores was The Golden Rule Store until the company was incorporated under the name of J.C. Penney Company in 1913. In 1914, the company moved its headquarters to New York City to help with the simplification of financing, transportation and the simplifying of buying goods and merchandise (J.C.Penney). One important milestone for the company was the opening of their 500th store in 1924 in Hamilton, Missouri, James Cash Penney’s hometown. The year 1940 was also an important moment in retail history when Sam Walton began working for J.C. Penney in Des Moines, Iowa. Mr. Walton later went on to become one of the biggest entrepreneur’s in modern retail history with his Wal-Mart franchise. The company now has over 1100 department stores throughout the United States and also Puerto Rico (J.C.Penney Co.). Most of the stores are located as anchors for shopping malls but in recent times has established an existence in the stand alone department stores popping up throughout the country. The company also has a very strong existence in the internet market which is vital for all companies to strive in a positive manner in today’s retail marketplace. The company has been involved with internet sales since 1998, which is at the beginning of the internet explosion in the United States. No company can survive in today’s retail marketplace without a strong presence in the internet retail world. J.C. Penney sells......

Words: 2154 - Pages: 9

Premium Essay

Retailing in India

...CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR PROJECT REPORT ON Submitted By PATHAN SHAHID KHAN UNDER THE GUIDANCE OF Prof. Rafana Kazi in partial fulfilment for the award of the degree of MMS Anjuman-I-Islam’s Allana Institute of Management Studies Mumbai 400 001 2014-15 APPENDIX 1 Anjuman-I-Islam’s Allana Institute of Management Studies Badruddin Tyabji Marg, OFF. 92, Dr. D.N. Road, Opp. CST, Mumbai 400 001 Certificate This is to certify that Pathan Shahid Zuber Khan, a student of Anjuman-I-Islam’s Allana Institute of Management Studies (AIAIMS) pursuing final year in MMS has completed the dissertation report on Market analysis of LG consumer durables in the 2014-15 Date:__________________ Place:__________________ _____________________Prof. Rafana KaziProject GuideAIAIMS | ________________________Dr. Lukman PatelDirectorAIAIMS | DECLARATION Project Title: Market analysis of LG consumer durables Submitted on: Under the Guidance of: Prof. Rafana Kazi College: Allana Institute of Management Studies (AIAIMS) This is to declare that I, Pathan Shahid Khan, student of Allana Institute of Management Studies (AIAIMS) IVth semester (Marketing) hereby declare that I have completed the project on Market analysis of LG consumer durables in the Academic year 2015 The information submitted is true and original to the best of my knowledge. Date: <Date of Submission> Place: Mumbai (SIGNATURE) Pathan......

Words: 14895 - Pages: 60

Premium Essay

Business Plan

...be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Startup Summary 3 Table: Startup 3 Chart: Startup 4 3.0 Products 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 5 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 6 4.3 Industry Analysis 6 4.3.1 Competition and Buying Patterns 6 5.0 Strategy and Implementation Summary 7 5.1 SWOT Analysis 7 5.1.1 Strengths 7 5.1.2 Weaknesses 8 5.1.3 Opportunities 8 5.1.4 Threats 8 5.2 Competitive Edge 8 5.3 Marketing Strategy 8 5.4 Sales Strategy 9 5.4.1 Sales Forecast 9 Table: Sales Forecast 9 Chart: Sales Monthly 10 Chart: Sales by Year 11 5.5 Milestones 11 Table: Milestones 11 Chart: Milestones 12 6.0 Management Summary 12 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 13 7.1 Startup Funding 14 Table: Startup Funding 14 7.2 Important Assumptions 15 7.3 Break-even Analysis 15 Table: Break-even Analysis 15 Chart: Break-even Analysis 16 7.4 Projected Profit and Loss 16 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 18 Chart: Gross Margin......

Words: 7400 - Pages: 30