Table of Contents
Executive Summary………………………………………………………………………………………...…3
Situation Analysis Market Summary……………………………………………………………………………………..4 SWOT Analysis……………………………………………………………………………………....5 Competition………………………………………………………………………………………....10 Macro-environment……………………………………………………………………………….....11 Target Markets……………………………………………………………………………………....11
Reference Page……………………………………………………………………………………………....12

Executive Summary
In this marketing plan I look at Walgreen’s as a company. I analyzed the market as a whole including the demographics, needs, trends, and growth. The strengths, weaknesses, opportunities, and threats are all listed for Walgreen’s and is also compared to some of their competitors. I looked into the macro-markets for Walgreen’s and also the target markets to wrap the entire marketing plan up. I found that Walgreen’s is a very successful company and has done well with their research as far as their customers go.
Situation Analysis
Market Summary
Market Demographics-
The market demographics for retail pharmacy are very broad. The market includes all age groups from newborn babies to seniors. The demographics also include all races and genders as well as individuals of all income levels. There are long-term care patients and short-term care patients. There are patients who need health tests, help with choosing an insurance plan, immunization and travel consultations and so much more.
Market Needs-
The market needs for retail pharmacies are selection, accessibility, customer service, and pricing. Pharmacies already offer a wide range of medication options, Walgreen’s ensures that they have all options to suit all different customers needs. Products are also distributed through their conveniently located storefronts, or can be shipped throughout the world. Customer service is also vey important as well as meeting all