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Wallmart

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Submitted By prasanna1981
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Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four parts to their corporate strategy.

1. Dominance in the Retail Market
2. Expansion in the U.S. and International Markets
3. Creation of Positive Brand and Company Recognition
4. Branch Out into New Sectors of Retail

While Wal-Mart’s public affairs strategy works well with its corporate strategy. I feel that there are a few recommendations which could make the company work better. Recently, Wal-Mart has been criticized for their opposition to allowing their employees to be unionized. I have concerned some problems occurred in the moment in Walmart and these concerns must be addressed if Wal-Mart is to enjoy continued success in creating positive name recognition.

1. For the past decade walmart has been ranked as the world’s largest employee and which creates more job opportunities for workers than no other. Walmart has high ranked on Fortune Magazine’s list of “Most Admired Companies”.

2. Company gives bonuses, profit shares for most of the employees and part time workers are also eligible for health benefits. Most of the employees were entitled to the benefits offered by the company despite of their designation.

3. As most multinational corporations, Walmart is highly diversified company; hence it was recognized among most professional organizations. Walmart was also famous in gender diversification in the company and was recognized several women alliances and magazines.

4. Despite these high accolades not everyone is enamored of walmart, the world’s largest employer is also the top target of the special interested groups and political organizations. Several political organizations and anti-walmart organizations were trying to drop down the company image and goodwill to pressure

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