...the global market, for example; distance, time zones, language barriers, cultural differences, currency issues, as well as national government regulation issues, and business system improvements. Still, the world is looking smaller through globalization. In the case of the Wal-Mart as a Multi-National Corporation (MNC), the factors that affect its global and domestic marketing decisions are based on their striving to continue to dominate the retail market of the United States, and continue to build their presence around the world. The strategic planning of Wal-Mart approaches global expansion with a regionalized marketing campaign. Wal-Mart’s global focus is on finding low cost products from around the world, importing those products, integrating such products, and finally distributing them into the American marketplace. Global interdependence means that counties around the world are dependent on each other for certain goods and products. This concept is based on the immergence of importing and exporting between certain countries, specifically China. China is Wal-Mart’s major supplier because of the marketing mix...
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...Walmart and Integrated Marketing Theresa Perrey MKT498/Integrated Marketing Strategies June 10, 2013 Heather Teague Integrated Marketing Integrated marketing in its most basic terms means to combine all forms of communication and messaging with regards to a product or service. Now this may seem simple but it can be very complex and requires a great deal of effort and time, however the pay off can be great. By creating an integrated marketing plan a company has the opportunity to build competitive advantage, increase sales and profits, while reducing time and stress, and saving money (Burgess, M. 2013). The purpose of integrated marketing is to wrap the messaging about a product or service around target audience and help them move through the range of stages within the buying process. When a company forms an integrated marketing plan it will concurrently combine the product image, develop a dialogue and nurture the relationship with the target audience (Burgess, M. 2013). The value found with integrated marketing is that it can assist companies with increasing its profits through enhanced effectiveness. Simply stated, a combined message has more impact than a disorganized heap of messages. In a flooded market, a constant, combined and clear message will have a better chance of driving through the 'noise' of countless commercial messages which barrage consumers on an everyday basis. Integrated marketing will connect brand messaging together that will give the target...
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...Running head: Five Year Marketing Five Year Marketing Plan Walmart Sherry Smith Baker College Table of Contents I. Title Page 1 II. Table of Contents 2-3 III. Executive Summary 4 IV. Company Description 4-5 V. Strategic Focus and Plan 5 a) Mission Statement (Current) 5 b) New or Revised Mission Statement 5 i. Vision Statement (Current) 5 ii. New or Revised Vision Statement 5-6 c) Goals 6 1) Non-financial Goals 6 2) Financial Goals 6 d) Core Competency and Sustainable Competitive Advantage 6 VI. Situation Analysis 7 a) SWOT Analysis 7 b) Industry Analysis 7-8 c) Competitors 8 d) Company Analysis 8-9 e) Customer Analysis 9 VII. Market Product Focus 9 a) Marketing and Product Objectives 10-11 b) Target Markets 11 c) Points of Difference 11 d) Positioning 11-12 VIII. Marketing Program 12 a) Product Strategy 12 i. Product Line 12 ii. Unique Product Quality 12-13 iii. Packaging 13 b) Price Strategy 13 c) Promotion Strategy 13-14 d) Place (Distribution) Strategy 14 IX. Financial Data and Projections 14 a) Past Sales Revenues...
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...According to the case, Walmart was the largest retailer in the world with sales of $330 billion, 1.8 million associates and almost 7,000 stores. Up to now, Walmart has developed the business in different countries and locations. Of course, the global expansion must involve the risks such as operational management and customer behavior and so forth. By 1990, Walmart realized that the market would limit the business development, the management calculated that by the early 2000s, domestic growth opportunities would be constrained due to market saturation. Thus, they plan to expand the business to other countries in order to against the saturated market and the limitation. In 1991, Walmart started to expand internationally, the first stores opened as a joint venture with Cifera in Mexico. Walmart adopted the operational management directly from United State to Mexico, it is one of the problems for replicating the distribution system. However, the system did not suit in those market, because the poor infrastructure, crowded roads, and lack of leverage with local suppliers, it cause the goods could not deliver directly to Walmart stores or distribution centers. The prices and costs increased by that condition, the products must be set at the higher level to face the negative impact, it would affect Walmart’s ability to gain market share. Undeniably, Walmart was the lack of the market research when they enter into the new market. They misunderstand the customer behavior and...
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...The Wal-Mart Marketing Strategy Wal-Mart is not particularly known for their impeccable customer service. Even further, Wal-Mart lacks in cleanliness and breadth of product lines. But what they lack in aesthetics, they make up for with an absolutely unparallel convenience and price competitiveness. Wal-Mart has redefined the art of online marketing, using techniques at grand and impressive scales to become one of the top company’s in the wide history of corporate America. Wal-Mart’s online marketing campaign covers all facets of strategy, but through all the apparent strategies, it is their aggressiveness that has highlighted and broadened their need to succeed and remain at the top of the industry in retail. But an aggressive campaign inevitably garners controversy, and through the years, Wal-Mart has been involved with a fair amount of negative publicity directly involving their specific marketing strategies. Their bullying nature has caused many to deem them unreasonable and unfair- Wal-Mart still remains number one despite the negative attention. Wal-Mart’s marketing consists of flooding the market with their presence. This is alarming for individuals who find Wal-Mart’s business practices alarming. But with such a massive quantity of stores, intensely competitive pricing, and such a large market share, their marketing strategy has entailed an overall takeover of all the appropriate markets. They offer many types of products, with a relatively comfortable list of options...
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...GUIDELINES FOR CREATING G_METRIX ACCOUNT Sytem Requirements: CPU: 500 megahertz (MHz) processor or higher RAM: minium of512 MB FREE DISK SPACE: up to 80MB DISPLAY: 1024x768 or higher resolution monitor OPERATING SYSTEM: Microsoft Windows XP with SP2, Windows Server 2003 with SP1, or Windows Vista MS OFFICE SOFTWARE: Full installation of Office 2010 (Word 2010, Excel2010, PowerPoint 2010 or Access 2010) STEPS FOR STUDENTS ACCESSING PRACTICE TESTS FROM HOME 1) Student launches www.gmetrix.net and click the register here link. 2) Complete the user registration process by filling in the fields and clicking next to finish the registration process. When GMetrix prompts you to create a user ID and password, use your Blackboard user ID and password since it will be easy to remember. 1|Page After the registration process is finished download the GMETRIX software on your computer. 2|Page Click the GMetrix download 3.0.0.9 blue button. Once the download is complete select the SAVE option Close the Internet and click on the Start button at the bottom of the monitor to launch GMetrix. When you are at the login screen enter your user ID and password. Enter 84077-Office10-43631 as the access code and click next. You should then see all the practice exams and trainings available. Type: 84077-Office10-43631 3|Page STEPS FOR STUDENTS ACCESSING PRACTICE TESTS FROM THE EDBC CLASSROOMS 1. Student launches G Metrix and click the register here button if they have not already registered...
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...HOW TO WRITE A MARKETING PLAN How to Write a Marketing Plan What is a Marketing Plan A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: • Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. • Allows the organization to look externally in order to fully understand the market in which it chooses to compete. • Sets future goals and provides direction for future marketing efforts that everyone in the organization should understand and support. • Is a key component in obtaining funding to pursue new initiatives. A marketing plan includes these elements: • • • • • • Summary and Introduction Marketing Objectives Situation Analysis Target Markets Strategies Tracking and Evaluation 1 How do I begin? Where do I start? Summary and Introduction Your marketing plan should start with an executive summary. The summary gives a quick...
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...I. Marketing Objectives This marketing plan aims to increase Wal-Mart’s inventory turnover ratio but at the same time, making sure that sufficient inventory would be available to meet demand, leading to increase in sales, particularly in the apparel category, by 5% in one year. Aside from that, this marketing plan aims to aid Wal-Mart: * To develop Wal-Mart’s own brand of new cheap chic apparel line * To improve advertising and merchandising support of the apparel category * To spruce up the store design concept in the in order to attract more customers II. Situational Analysis A. SWOT Analysis Strengths * Largest Retailer in the World Wal-Mart is considered the largest retailer in the world. It is the pioneer in the retail industry with the wide spread network of stores. * Loyal Customer Base Wal-Mart has a loyal customer base because it meets the expectation of customer by always delivering the goods at lower prices at compare to its competitors. It is a store where most individuals, who are on a low budget, still get to buy what they set out to buy. Wal-Mart’s low prices made the store a hero of some 45 million low-income Americans. Their loyalty, in turn, made the store a leader in almost every consumer category. * Everyday Low Pricing Wal-Mart is able to shift the low cost advantage to its customers and make the products available at lower prices, everyday. Lower prices were made possible by the company’s mastery of back-end operations...
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...Marketing Brand management takes on incredible meaning when you represent the world’s largest retailer. In our Marketing department, we develop unique creative strategies to reach thousands of target markets around the world, delving deep into comprehensive research and collaborating with the best of the best in our industry to reach more people, more inventively and more effectively. Our Marketing team connects with consumers on an unprecedented scale. Our Global Customer Insights and Analytics group uses new research methods and, more importantly, has the ability to measure and interpret the data to gain insight into customer needs and behavior. It’s just another way Walmart is committed to pushing the limits of technology to accelerate our vision of helping people save money and live better – all across the globe. As a steward of our brand promise, "Save Money. Live Better,” our Marketing team works alongside some of the most talented people in the world to communicate with the millions of customers who shop our stores, clubs and walmart.com every week. Accounting & Finance In Walmart’s Finance and Accounting departments, your insights go further, impacting business and communities in 27 countries, under 69 different banners and in every corner of the business, from Enterprise Risk Management to Sustainability. For instance, our Global Shared Services group aggregates and streamlines much of the financial and payroll services for Sam’s Club and Walmart in North America...
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...Marketing Mix MKT/421 February 20, 2012 University of Phoenix Marketing Mix Marketing is important to any organization small or large. It gives the organization the chance of promoting new products and services, and brings in more customers. “Marketing is the performance of activities that seek to accomplish an organizations objective by anticipating customer or client needs and directing a flow of need-satisfying goods and services from product to customer or clients” (Perreault, Cannon, & McCarthy, 2011, p.6). The purpose of the paper is to select an organization and describe the elements of the four P’s of the marketing mix. The paper will describe how each of the four elements of the marketing mix impacting the organization’s development in marketing strategy and tactics. The paper, based on the marketing mix will describe the implementation of each element. The History of Walmart and the four P’s of the marketing mix In 1962, San Walton became the founder of Walmart, and opened the company’s first discount store in Rogers, Arkansan. In 1968, the first full-time pilot was hired; who provided help to Sam was well as the opening of the first stores in Sikeston, Montana, and Claremore, Oklahoma. The first company officially incorporated Walmart stores Inc. on October 31, 1969 (Walmart Timeline, n.d). Walmart serves customers and members more than 200 million times per week at more than 10,020 retail units under 60 different banners in 28 countries. With fiscal...
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...Marketing Plan Final Phase MKT/421 Marketing Plan Phase I The marketing plan is a comprehensive blueprint, design, or proposal, which outlines an organization marketing efforts. Most organizations use marketing plans for the purpose of increasing profit, revenue, and shareholders’ wealth (Kerin, Hartley, & Rudelius, 2011). The task of Charlie Team consists of completing the marketing planning phase one. Charlie Team will use the outline of the marketing plan from the student website for assistance in accomplishing the following process of the marketing plan phase one. Selecting an existing organization and discussing its overviews is the first step in phase one. The second step is giving a description of the new product or service. Step three is explaining the importance of marketing for organizational success. The fourth step analyzes the factors of strengths, weaknesses, opportunities, threats, and trends (SWOTT) of the new product or service. Step five is the marketing research approach for developing the marketing strategy and tactics of the new product or service (Perreault, Cannon, & McCarty, 2011). Organizational Overview Team Charlie chose the Walmart organization for completing this assignment. Walmart is one of the best known organizations in the world that have successful marketing plans and strategies. Sam Walton is the founder of Walmart and opened the first store in Rogers, Arkansas, 50 years ago in 1962 (Walmart, 2012). Currently...
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...The Marketing Activities of Walmart Shelly Green BUS 235: Introduction to Marketing Sandra Piccillo March 31, 2014 Walmart is one of the fastest growing retail stores around and I will be giving some viewpoint on how they became so successful. There are many factors we will be looking at throughout this paper including the competition involved with running a business such as this and how they stay ahead. There are some marketing techniques that Walmart uses to ensure they continue to grow so we will look at those as well. When Sam Walton opened his first Walmart in March of 1918 according to (Schololasticus, 2011). He wanted a company that would make money and cater to the needs of consumers according to (Walmart.HelpMe.com, 2014). Sam Walton had a big dream to expand his operations and that is just what happened. They are now one of the biggest discount retailers across the globe according to (Walmart.HelpMe.com, 2014). There are 36 departments inside some of these departments include clothing, household, health and beauty, lawn and garden, jewelry, shoes and pharmacy according to (Walmart.HelpMe.com, 2014). Their marketing strategy has not failed yet. The one that they use is of great assistance to them. Walmart’s marketing strategy is to lower prices for a large variety of consumer goods according to (Kerin, Hartley, Berkowitz, & Rudelius, 2011). This strategy helps them deliver product to consumers at rock bottom prices. Walmart uses new technology such as radio...
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...Internal Risk Assessment Manuel Angel Cortez University of Phoenix Internal Risk Assessment: Wal-Mart Stores, Inc. “Walmart serves customers and members more than 200 million times per week at more than 8,838 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs 2.1 million associates worldwide” (Walmart, 2010). This document will focus on Walmart Stores, Inc. strength and weaknesses in marketing, human resources, management, research, development, and finance. The document will touch briefly on analyzing how internal organizational dynamics influence strategic business continuity for Walmart. Wal-Mart Stores, Inc.: Strengths and Weaknesses Walmart has grown to have a reputation for providing low prices, convenience, and product variety. Walmart Wal-Mart has seen significant growth, and has expanded globally over the years and is present in countries such as Canada, Mexico, and China. Walmart strengths can include the following: 1) Wal-Mart is powerful among its name brand, and has a reputation for convenience, money value, and wide variety of products all under one roof. 2) The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. 3) A focused strategy is in place for...
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...Marketing Mix of Walmart Walmart ranks no.1 in the fortune 500 list for the second consecutive year with a revenue of 421,849.0 Million USD and made a profit of 16,389 Million USD during the FY2011. It was founded in the year 1962 by Sam Walton. Product Walmart is a multinational retailer; in short it has every product or a brand which a person could see in his day to day life. The broad range of product categories include movies, crafts, gifts, college essentials, Electronic items, home appliance, jewellery, photo centre, toys, outdoor living, funeral, grocery, video games etc Price Walmart business model doesn’t include manufacturing of any product; it procures products across the globe in large quantities in order to enjoy benefits of economies of scale. This makes price of Walmart to offer products at 15% lower price than other retailers. Walmart uses different pricing concepts to get focus of the customers and compel a purchasing behaviour through discount strategies. Sam Walton coined the term “Always lows prices” and “Everyday low prices”; according to this each product is offered at different discount prices based on the time and demand of the hour. The consumer electronics are offered at a very low price compared to other retailers. Place Walmart has more than 10,020 retail units which is spread across 28 countries and operates under 60 banners. It sells both by brick and mortar (traditional stores) and Brick and click (e-commerce) formats. The...
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...Johnson & Wales University Providence, Rhode Island College of Management Marketing Final Project Walmart MTKG 5500 Spring Term 2015 Professor Kim By: Andreas Ulrich, Chia-Yi Lin, Lauren Hahn and, Min Zhang May 13th, 2015 Abstract This document discusses how Walmart is one of the largest retailers in the world with how the mass production utilizes its resources to be cost effective in its selling price of all their products which makes the brand very well known in this aspect. Walmart has evolved since it first began the company and has changed their marketing strategy to better suit their customers’ interests and demographics. The company has become well known internationally for the brand image Walmart created for them and sets them aside from their competitors. Their excellent marketing strategy stems from the four P’s of price, product, distribution (place), and promotion. The pricing is low, but efficient from the cost control of the resources they obtain. The products walmart issue to the product range varies according to the needs of customers. The distribution is industrialized internationally and continues to expand. Walmart uses the differentiated strategy to target their customers. The organization utilizes product diversity, low- price strategy, e-commerce, long-term growth strategy, and technology innovation for future business. However, there are suggestions that were made for better expansion were product development, different approach...
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