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Walmart Internal and External Audit

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Submitted By bmidds23
Words 1689
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Strengths

1. Core competency/Cost Leadership- Walmart is known for their “everyday low prices.” This sets them aside from their major competitors such as Target. Walmart strives for "saving people money so they can live better." With the cost leadership strategy in effect, Walmart is ensured a steady and returning flow of customers to their stores. That understood, Walmart has a comparative advantage over their competition. Consumers are able to feel better about their purchases knowing they are at a discounted price. Walmart is therefore given a rating of 4 and weighted score of 1.0 in this category. 2. Economies of Scale- Walmart is rated a 3 with a weighted score of 0.3 in this particular category. Being the giant that Walmart is, they have a very large scale of operations. This therefore gives them strong supplier purchasing power and the opportunity to reduce prices. With their vast amount of products they can spread their fixed costs out lowering the price of the products. “Higher economies of scale results in lower prices that are passed to consumers” (http://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html) 3. Wide Range of Products- Walmart has one of the largest ranges of products providing ease for their customers. Customers are able to have that “one-stop-shopping” experience they so desire. Consumers certainly like this aspect for the convenience it entails. Although Walmart’s discount stores do in fact provide a large variety of items, this holds especially true for their Supercenters and Sam’s Club retail units. As it pertains, Wal-Mart is highly rated here, with a ranking of 4 and weighted score of 1.0.
Weaknesses:
1. Poorer Quality Products- With such a wide range of products, Wal-Mart’s merchandise tends to be of lesser quality. This is due to their inability to focus in on one

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