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Walmart Marketing Plan

In: Business and Management

Submitted By carmelacelyn
Words 4672
Pages 19
I. Marketing Objectives
This marketing plan aims to increase Wal-Mart’s inventory turnover ratio but at the same time, making sure that sufficient inventory would be available to meet demand, leading to increase in sales, particularly in the apparel category, by 5% in one year.
Aside from that, this marketing plan aims to aid Wal-Mart: * To develop Wal-Mart’s own brand of new cheap chic apparel line * To improve advertising and merchandising support of the apparel category * To spruce up the store design concept in the in order to attract more customers

II. Situational Analysis

A. SWOT Analysis
* Largest Retailer in the World
Wal-Mart is considered the largest retailer in the world. It is the pioneer in the retail industry with the wide spread network of stores. * Loyal Customer Base
Wal-Mart has a loyal customer base because it meets the expectation of customer by always delivering the goods at lower prices at compare to its competitors. It is a store where most individuals, who are on a low budget, still get to buy what they set out to buy. Wal-Mart’s low prices made the store a hero of some 45 million low-income Americans. Their loyalty, in turn, made the store a leader in almost every consumer category. * Everyday Low Pricing
Wal-Mart is able to shift the low cost advantage to its customers and make the products available at lower prices, everyday. Lower prices were made possible by the company’s mastery of back-end operations and its cutting edge distribution system. * Established Brand Name
Wal-Mart has a very well established brand name that is identified with reasonable to cheap pricing and bargain pricing. * Supply Chain and Logistics Capability
One of Wal-Mart’s competitive advantages is their remarkable logistics system. They are able to ship merchandise from any of their numerous distribution...

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