Walmart’s Acquisition of MassMart | Resources & Capabilities – Retaining Marketshare | | | | | | |

INTRODUCTION

Companies are always looking at ways in which they can increase their share in the market. Increased market share for a company means that it can operate within its industry with minimum exposure to threats from competing firms in the same industry.
For companies to achieve this growth, they need to constantly review their strategies to ensure that their resources are efficiently utilised and that their processes and procedures are streamlined and free of bureaucracy. These companies also need to ensure that they are continuously looking at methods in which they can improve the ways in which the business operates as well as the continuous improvement of their services or products. This type of improvement can be achieved through innovation which will enable specialized and diversified services and products. It is important that the strategies behind these levels of change still deliver value to the customer as well as the shareholder through effectively reducing costs and maximising profits. Companies that get these winning strategies right, and correctly implemented, are almost guaranteed to outperform their competitors and achieve year on year growth.

The past 5 years has been tough for most companies globally. This is due to the recession. The financial sector was one of the sectors that was most hurt during the recession. Because the banks were impacted severely, the availability of credit and other borrowings became harder to access, due to credit lending legislation and the rapid increase in the cost of capital through reserve banks globally. This in turn impacted other business’s causing them to liquidate too.
In times like these, we see many companies looking towards merging with other business’s so that they can