Would you buy organic fruits and vegetables from Wal-Mart for the right price? This is precisely what Wal-Mart sought out the answer for in a recent survey for customers at an Arkansas Wal-Mart location. A whopping 91% of customers said that they would buy organic fruits and vegetables if the price wasn’t so high. Wal-Mart responded in a huge way with an entirely new campaign of their own. Beginning this month, April 2014, the world’s largest retailer is teaming up exclusively with health brand Wild Oats in an attempt to lower organic prices across the industry. “We’re removing the premium associated with organic groceries,” Walmart executive vice president of grocery Jack Sinclair told reporters on Wednesday, April 9th, adding that customers “have been asking for this.” Wal-Mart’s sheer size will likely thrust the retailer into the organics industry and also force organic mainstays like Trader Joe’s and Whole Foods to consider cutting their own prices in order to not lose customers to the lower prices of their largest competitor. The price cuts that Wal-Mart is boasting for these organic products is no small matter. The products will cost a game-breaking twenty five percent less than competitor’s products! The prices alone will likely pry even some of the most avid Trader Joe’s and Whole Foods customers to shop at Wal-Mart for their organics to see what the fuss is about. Wal-Mart is no stranger to branching out and getting its feet wet in new industries. One such venture is the Wal-Mart Neighborhood Markets, which can be likened to grocery stores such as Randall’s, Kroger and H-E-B. At these Neighborhood Markets, Wal-Mart strips itself of many of its retail items and focuses mainly on produce, food, and cosmetics. Wild Oats, the company in partnership with Wal-Mart for this organic food campaign, is set to grow exponentially with the global exposure that