...-5000 WALMART CASE ANALYSIS BY Indhu SEPTEMBER 19th, 2012 SWOT Analysis of Wal-Mart: (2008- 2010) EXTERNAL ANALYSIS: Significant findings on the PESTEL analysis were:(Refer Fig 1 ) * Socio Cultural factor: One of the most important concerns among consumers during that period was price. Since its establishment Walton focused on Everyday low prices (EDLP) and always geared towards the low- income groups of the society. This provided Walmart better opportunities and helped them gain a competitive advantage in the industry. * Demographic factor: Another opportunity facing the industry was that Consumers (working Mothers and other American workers) wanted ease of shopping (fast, efficient and one-stop shopping). Walmart provided its customers with what they want in the Walmart supercenters combined with its wholesale unit “Sam’s Club”. * Technological Factor: Heightening of Internet users (70% of the population) and more people were comfortable shopping online. This yielded both favorable (lower over head costs and convenience to the customers with wide choices of items and prices that were appealing) and unfavorable (Walmart has invested heavily on the infrastructure like the EDI links and POS systems) circumstances. * Economic Factor: Domestically the U.S market had a very slow growth. Although the economy was said to be in recession it favored the growth of the organization because it offered consumers commodities at a very affordable cost compared...
Words: 2726 - Pages: 11
...Japanese tends to prefer quality over low prices, which constrasts with Walmart core value as Wal mart's motto is Every Day Low Price. Also, Japan is a small country with limited spaces, which has several implications for Walmart. Small housings and apartment sizes, with high rent prices means that Japanese would need to minimize their purchases. Japanese are having trouble with lack of storage room to store purchases. For example, a typical apartment in Japan would be 1 room apartment with Living, Dining, and Kitchen area. A normal size of Japanese apartment are an average of only 27,55 sqm. Japanses likes to make several small purchases frequently. They minimize purchases, they would make their purchases several times a week, in small quantities. This means that stores would have to be readily available within reasonable distance, and bulk purchasing is discouraged. Compared to Walmart usual practice of centralized, big stores, with bulk purchasing to save costs, a neighborhood convenience store would be more suitable for the Japanese people. Japanese have high operating costs, especially because of the prices of rent and buildings in general. An average commercial land prices in Japan is 156,857 Yen (USD 2,017)/sqm, with average commercial land price in Tokyo reaching 1,551,400 Yen (USD 19,956)/sqm, followed by Osaka with average commercial land price of 493,700 Yen (USD 6,360)/sqm. I suppose it is very expensive compared to the U.S. They are also inability to apply original...
Words: 754 - Pages: 4
...| Walmart | | | | | Danielle S Holley | 11/28/2011 | | Firms choose from different business-level strategies in order to proposer in today’s markets. One of these being the Cost Leadership Strategy, an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, in comparison to their competitors. Firms that chose to use this strategy must sell standardized goods and services which have to also include competitive levels of differentiation to the market’s regular customers. Cost leaders have to examine all support activities to find extra resources in order to cut production costs allowing them to maintain low costs for their customers. In any industry fixed and variable costs can cause companies to go out of business. Cost Leadership Strategy can put a strain on companies because they have to keep developing new technology that can support low cost goods and services (with differentiation) as well as low production costs to satisfy the needs of customers in the market place. Using this strategy effectively can earn firms above-average returns in spite of rivals in the industry. Having the low-cost position in an industry is valuable way to deal with competitors. The cost leader’s strategic position causes competitors to think twice before they compete on the basics of price and technology against the potential outcomes of such competition (Hitt). Walmart is known for its ability...
Words: 5753 - Pages: 24
...Internal Environment Walmart: 1.Company Profile : * History : Walmart is a well known American company that operates retail stores including grocery stores, discount stores,wearhouse , clubs and combination of general merchandise store. It was founded in 1962 by Sam Walton along with his brother Bud in Rogers Arkansas. At the beginning he opened more stores in Arkansas but later he expanded walmart to Oklahoma and Missouri in 1968. In 1972 the company listed in the Newyork Stock Exchange. Walton group also introduced the Sam's Club Warehous store in Iowa ,Nibrasca ,Indianna in 1983. During 1980's the company rises considerably by reaching 25.8 billion dollars sales with almost 1,525 stores and 271,000 workers at the end of the decade. In 1990's walmart considered as a largest retailer of the nation and it continued the acheivement by opening more stores within an outside country. The company entered in Japan by buying 36% stake of Seiyu in 2002 and Walmart increased its stake about 67% in 2007.According to the fiscal year sale of Walmart is about 469.2 Billion in 2013 with 2.2 million workers worldwide and 11 thousand stores under 69 banners in 27 countries. * Scale of Operation: The strong market position is the main strength of Walmart with more then 400 billion dollars revenue and almost 11 thousand stores worldwide and consumer trust that differentiate walmart from its competitors. Walmart can also acheive higher profit because of its huge size and it has a strong...
Words: 3457 - Pages: 14
...retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own over 50 percent of Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51 present of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. In the late 1980s and early 1990s the company rose from a regional to national giant. By 1988, Walmart was the most profitable retailer in the US and by October 1989 it had become the largest in terms of revenue. Geographically limited to the South and Lower Midwest up to the mid 1980s, by the early 1990s Walmart's presence spanned coast to coast - Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster on July 28, 1990. A Walmart in York, Pennsylvania was opened in October 1990 bringing the main store into the Northeast. II. Wal-Mart Foreign Market Entry Strategy Walmart has over 11,000 stores in 27 countries, under 55 different names. The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmart de México y Centroamérica...
Words: 6040 - Pages: 25
...Johnson & Wales University Providence, Rhode Island College of Management Marketing Final Project Walmart MTKG 5500 Spring Term 2015 Professor Kim By: Andreas Ulrich, Chia-Yi Lin, Lauren Hahn and, Min Zhang May 13th, 2015 Abstract This document discusses how Walmart is one of the largest retailers in the world with how the mass production utilizes its resources to be cost effective in its selling price of all their products which makes the brand very well known in this aspect. Walmart has evolved since it first began the company and has changed their marketing strategy to better suit their customers’ interests and demographics. The company has become well known internationally for the brand image Walmart created for them and sets them aside from their competitors. Their excellent marketing strategy stems from the four P’s of price, product, distribution (place), and promotion. The pricing is low, but efficient from the cost control of the resources they obtain. The products walmart issue to the product range varies according to the needs of customers. The distribution is industrialized internationally and continues to expand. Walmart uses the differentiated strategy to target their customers. The organization utilizes product diversity, low- price strategy, e-commerce, long-term growth strategy, and technology innovation for future business. However, there are suggestions that were made for better expansion were product development, different approach...
Words: 3675 - Pages: 15
...WALMART SWOT ANALYSIS Walmart is a US based multinational retail company that sells general merchandise and groceries. It is the world’s largest retailer, third biggest public company, largest private employer and one of the most valuable companies in the world (Walmart.com). SWOT STRENGTHS WEAKNESS Scale of operationsCompetence in information systemsWide range of productsCost leadership strategyInternational operations | Labor related lawsuitsHigh employee turnoverLittle differentiationNegative publicity | | | Retail market growth in emerging marketsRising acceptance of own label productsTrend toward healthy eatingOnline shopping growth | Increasing competition from brick and mortar and online competitorsIncreasing resistance from local communitiesRising commodity prices | OPPORTUNTIES THREATS Strengths 1. Scale of operations. Walmart is the largest retailer in the world with more than $400 billion in revenue and 10,130 stores. It makes Walmart the giant that no other retailer can match. Due to such large scale of operations, the corporate can exercise strong buyer power on suppliers to reduce the prices. It can also achieve higher economies of scale than competitors because of its size. Higher economies of scale results in lower prices that are passed to consumers. 2. Competence in information systems. The corporate achieves...
Words: 1057 - Pages: 5
...retailers change their suppliers from U.S. manufactures to the developing countries’ manufactures, which cost much less. The competition between the suppliers( manufactures) is more intensive. The supplier has less prower is retail business. The market is shift from supplier dependence to buyer dependence, which means the buyer/ retailer has more prower. They very know their customers’ needs and wants, and they determine what the manufactures should produce, including the specific product, the schedule, the quality, and the price. Retailers are now more powerful than manufacturers, and they are forcing the decision to move production offshore.2 Dog-eat-dog environment. High competition. High change rate, not able to forecast the trends. What is the driving force to make the industry changing. (focus on the text-book’s idea). Tied into the dynamic environment. Complex! The system relationship. Organization environment. Recourses the company has. The player in the film suggests the Walmart is using pull strategy, which the want. And the player thinks this way is more efficiency and increase U.S. productivity as well. a. In my opinion, Walmart is belongs to the shareholder model. The main reason is, Walmart strives for the lowest cost and gives the best price to its customers, in order to do the best business and maximizes profits, shareholder wealth and satisfaction. Walmart to its shareholders’ socially responsible satisfied the shareholder model definition. b. Walmart’s shareholders...
Words: 649 - Pages: 3
...[;’p// Walmart Case Study: Half a Century of Supply Chain Management SCM 607 Dr. John Wu March 15, 2014 Table of Contents INTRODUCTION 4 BACKGROUND OF THE COMPANY 4 GOALS AND OBJECTIVES 5 KEY ISSUES 6 EXTERNAL ANALYSIS 7 Economy 8 Customer Behavior 8 Technology 8 Politics & Legal Aspects 8 INTERNAL ANALYSIS 9 Company Culture 9 Operations 9 Purchasing & Suppliers 10 Inventory 10 Logistics 10 SWOT ANALYSIS 11 Strengths 11 Procurement 11 Distribution 12 Store Network 12 Information Systems 13 Weaknesses 14 Procurement 14 Store Network 14 Human Resources 14 Focusing on the Supply Chain 14 Opportunities 15 Focusing on the Supply Chain 15 New Initiatives and a Reorganization 15 Threats 16 Human Resources 16 DECISIONS 17 CONCLUSION 18 EXHIBIT 3 19 EXHIBIT 3 (continued) 20 EXHIBIT 3 (continued) 21 EXHIBIT 5 22 REFERENCES 23 Walmart Case Study: Half a Century of Supply Chain Management INTRODUCTION Walmart dominates the retailing industry in terms of its sales revenue, its customer base, and its ability to drive down costs and deliver good value to its customers. After all, the world’s largest corporation, employing 1.8 million associates worldwide, takes pride in having received numerous accolades for its ability to continuously improve efficiency in the supply chain while meeting its corporate mandate of offering customers everyday low prices. Walmart demonstrates how a physical product retailer...
Words: 4242 - Pages: 17
...Walmart Case Study Beth R. Thornhill Organization The relevance of choosing Walmart lies in their enormous growth and their strategies to be and maintain their competitiveness in the free-market. Some of their strategies were outlined by San Walton, founder of Walmart include: Sam Walton’s strategy of, “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” (Walmart.com) Background on Walmart Walmart serves customers and members more than 200 million times per week at more than 10,130 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of $443 billion, Walmart employs 2.2 million associates worldwide. Walmart was founded in 1962, with the opening of the first Walmart discount store in Rogers, Ark. The company incorporated as Wal-Mart Stores, Inc., on Oct. 31, 1969. The company's shares began trading on OTC markets in 1970 and were listed on the New York Stock Exchange two years later. The company grew to 276 stores in 11 states by the end of the decade. In 1983, the company opened its first Sam’s Club membership warehouse and in 1988 opened the first supercenter -- now the company’s dominant format -- featuring a complete grocery in addition to general merchandise. Walmart became an international company in 1991 when it opened its first Sam's Club near Mexico City. (Walmart.com) Background on Walmart Strategy Traditionally, Walmart...
Words: 4430 - Pages: 18
...San Walton opened his first store in 1962, Walmart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. Walmart is comprised of three business segments, Walmart US, Walmart International and Sam’s Club. Walmart Global eCommerce works across all three segments. Walmart’s mission statement “We save people money so they can live better”, is not indicative of where its strategic focus areas are, but it does sound good for the average customer who has a limited budget. This mission statement leads directly into Walmart Global eCommerce goals which include combining online, social innovations with physical stores to give consumers “anywhere, anytime shopping experience” in addition to its organizational sustainability goal of creating zero waste, using only sustainable energy and selling products that sustain the environment which is important to all of Walmart’s segments including eCommerce. Walmart’s overall objective is to deliver shareholder value by increasing earnings per share, returns and maintaining strong stable returns on investment. According to Walmart CEO, Mike Duke, Walmart’s strategic focus areas are: •Making sure the company has the best retail talent at every level of the organization by recruiting, developing and retaining the best associates; •Delivering on the productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers •Being even...
Words: 3940 - Pages: 16
...The history of Walmart was founded in 1962 by Sam Walton in Rogers, Ark. It is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. They focus on making a difference in the lives of their customers, and helping customers and communities save money and live better. In 1969, the company officially incorporated as Walmart Stores, Inc. Walmart started its public trade on the New York Stock Exchange in 1972. With the continued rapid growth, Walmart was operating in 11 states with 276 stores by the end of 70’s decade. In the 1980s, the first Sam's Club opened, serving small businesses and individuals, and the first Walmart Supercenter opened, combining a supermarket with general merchandise. In the late 1980s and early 1990s the company rose from a regional to national giant, Walmart was the number-one retailer in the nation. In 2000s, Walmart focus on offering customers a seamless shopping experience, whether they are online, in a store or on a mobile device. Also, during these times, Walmart put some effort in implement several environmental measures to increase energy efficiency. Today, the company has grown to be the world’s largest and arguably, the most emulated retailer. The social cultural segment is concerned with a society’s attitudes and cultural values. A major social cultural trend is the continued growth of suburban communities. The increasing number of people living in the suburbs has a number of effects...
Words: 1655 - Pages: 7
...Walmart SWOT Analysis Strengths Scale of operations. Walmart is the largest retailer in the world with more than $400 billion in revenue and 10,130 stores. It makes Walmart the giant that no other retailer can match. Due to such large scale of operations, the corporate can exercise strong buyer power on suppliers to reduce the prices. It can also achieve higher economies of scale than competitors because of its size. Higher economies of scale results in lower prices that are passed to consumers. Competence in information systems. The corporate achieves significant cost savings because of its extensive information systems that tracks orders, inventory levels, sales and other related information in real time. All this information can be instantly accessed, analyzed and decisions made at each store. Effective management of supply chain and logistics is one of the most important factors for Walmart success. Wide range of products. Walmart can offer wider range of products than any other retailer. It sells grocery, entertainment, health and wellness, apparel and home related products among many other categories and offers both branded and own label goods. Wide range of products attracts more customers to Walmart stores. Cost leadership strategy. This strategy has helped Walmart to become the low cost leader in the retail market. This strategy requires selling products ant the lowest price possible and providing a no frill services to achieve higher economies of scale and attract...
Words: 1110 - Pages: 5
...Basak Alemdag WALMART RETAIL ANALYSIS Business description Walmart is an American retail corporation that runs chains of large discount department stores in various countries. It is currently the largest retailer in US and in the world and also the world's third largest public corporation according to the Fortune Global 500 list in 2012. Today, Walmart operates in 15 countries with a total of 8500 stores. It is well-known for its low-cost structure. Founded by Sam Walton in 1962, the company is headquartered in Bentonville, Arkansas. Walmart is still a family-owned business, run by the Walton Family who has the 48% stake of the company. It also owns a chain of warehouse stores in North America, called “Sam's Club retail warehouses”. Walmart has a wide range of product categories under the following departments: Electronics, Auto&Tires, Apparel, PhotoCenter, Books, Sports/Outdoors, Home Improvement, Baby, Patio&Garden, Toys, Health, Pets, Grocery, Gifts, Beauty, Movies&VideoGames, Party/Occasion, Pharmacy, Jewelry. Customer identification Walmart essentially targets price-sensitive consumers as their regular customers. It offers overall medium-quality goods with lowest prices, and it is the main reason most customers shop from Walmart. The average US Walmart customer's income is below the national average, and analysts recently estimated that more than one-fifth of them lack a bank account, twice the national rate. A Walmart financial report...
Words: 2083 - Pages: 9
...Business Week 2 Strategy Paper - Walmart Besa Kosova, Priscilla Alejandro, Lennie Bostic University of Phoenix August 09, 2013 Dr. Ron Skeddle WALMART Wal-Mart U.S., is the leading unit of the retail giant Wal-Mart Stores Inc., which sells wide-ranging merchandise and groceries. The company has reputation for value, convenience, and a large selection at a low price. As one of the highly valued global companies today it ranks third publicly while remaining the biggest retailer and major private employer nationwide. Nevertheless with growth and expansion, the company faces new challenges in an attempt to remain competitive and a community favorite. This paper will analyze the company’s internal and external factors such as strengths, weaknesses, opportunities, and threats. SWOT ANALYSIS 2013 |Internal Factors: STRENGTHS |Internal Factors: WEAKNESSES | | | | |Operations Scale |Negative Publicity | |IT competence |High Employee Turnover | |Product Variety ...
Words: 1192 - Pages: 5
