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Walmart vs the World Wide Web

In: Business and Management

Submitted By lmjordan81
Words 1739
Pages 7
Walmart vs. World Wide Web

Abstract
The internet offers a wide range of possibilities for businesses. Walmart, Inc. is using them to their advantage using Walmart.com. They offer the same exceptional customer service while offering everyday low prices in a convenient online format. The increase in use of the internet will be cause the sleeping “Big Giants” such as Walmart to step up their marketing techniques. Smaller companies will have access to the new wave of technology offered by the internet increasing their ability to compete in the global market. The internet offers unparalleled technology that can connect businesses on a global scale and increase the potential of all players in Business.

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Walmart is a billion dollar a year American general merchandise store. It was founded in Bentonville Arkansas in1962 by Sam Walton. By 1988 Walmart had become the most profitable retailer in the United States. (Hayes 1990). This business was chosen due to its large impact on the United States’ economy. According to Fortune Walmart remained the world’s number one publicly traded company for the top Fortune 500 list released March 2014(Fortune 2014). Walmart serves more than one million customers in twenty six countries in a week.
Walmart began utilizing the internet to its maximum potential in January 2000. It offers online purchasing of inventory of a million plus items under the entity Walmart.com. Customers can browse inventory of not only their local Walmart store but they can also view merchandise exclusive to Walmart’s online store. Customers can shop the online store and the store of their choice will have their merchandise ready for pick up the same day, this is known as site to store. Further increasing its use of the internet customers can now order refills of their prescriptions at Walmart pharmacies and have them ready for pick up at their local

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