Walmart in the Philippines

In: Business and Management

Submitted By karlajoyce
Words 5545
Pages 23
Walmart in the Philippines

I. Introduction
Given the established retail sector, the consumer expenditure on food and non-alcoholic beverages in the Philippines amounts to approx. 43 billion USD which placed the Philippines as the third largest market in the ASEAN region for processed and packaged foods and one of the fastest growing market in the world.

The study suggest that The Philippines has a strong preference for imported goods and supermarkets and hypermarkets that sell imported goods are highly visited by the Filipinos. Today, Filipinos’ way of shopping is changing along with the surging economy of the country. According to the survey conducted by Nielsen, grocery/hypermarket buying habits are rapidly changing because of the proliferation of supermarket/hypermarket chains about growing their branches to cover areas which are previously only covered by “mom and pop” stores. In addition, Filipino shoppers opt to shop with smaller quantities but with more frequency rather than buying in bulk. (see Appendix 1)

With the SWOT analysis conducted for the study case, Walmart has a great potential to enter the market in the Philippines because of the shifting of consumer preferences in the Philippines from ‘sari-sari’ stores to hypermarkets.

Wal-Mart Stores, Inc., doing business as Walmart, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. As of December 31, 2015, it has a total of 11,620 stores in 28 countries, under a total of 65 banners. The company operates under the Walmart name in the United States and Canada. It operates as Walmart de México y Centroamérica in Mexico, as Asda in the United Kingdom, as Seiyu in Japan, and as Best Price in India.…...

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