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Walmart's Global Challenge

In: Business and Management

Submitted By dgg955
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Walmart’s Global Challenge, November 2014
Executive Summary

Walmart Stores, Inc. is the world's largest retailer whose mission is “to help people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices” (Corporate Walmart2, 2014, p.1). Samuel Walton founded Walmart in 1962 as a small chain of stores in rural towns and today Walmart is a multi-national retail corporation with “11,100 stores under 71 banners in 27 countries and e-commerce websites in 11 countries” (Corporate Walmart2, 2014, p.3). Walmart Stores topped Fortune Magazine’s “Fortune 500” list for 2014. “For fiscal year 2014, Walmart’s net sales totaled $473.1 billion, up 1.6% from the year-earlier period” (Fortune, 2014, p.1).
Walmart is a publically traded company, with the second and third generation Walton family owning 51% of Walmart’s shares via a family holding company called Walton Enterprises LLC (Yahoo Finance, 2014, p.1). Walmart has enjoyed unprecedented growth in the span of 52 years, even in the face of negative publicity and threats from competitors like Family Dollar and Amazon. Walmart’s CEO, Doug McMillon, has laid out strategies to reduce their reliance on physical stores as they move towards expanding the e-commerce aspect of their company and on improving their overseas expansion plans. His four-part growth strategy provides the framework to enable a “company prepared to win on four key customer dimensions – price, assortment, experience and access” (Walmart1, 2014, p. 1).

Walmart Stores, Inc.

I. Current Situation Walmart is the world's largest retailer. They operate chains of large discount department stores and warehouse stores.” (Walmart, 2014, p.1). Walmart had 2nd quarter 2015 revenues of $119.3 billion (Bloomberg, 2014, p.1). Walmart’s 2014 “consolidated net sales reached $473.1…...

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