P - Open market for foreign investors (less barriers) - Set up partnership with local companies

E - Increasing individual consumers’ purchasing power. - The economic development slow down.
- High inflation rate and high property prices. * - Minimal wage is rising
.

S - More internet access - People are becoming more educated

T - Lack of a stable and secure online payment systems, so people still stay away to online purchases

E - Increasing environmental awareness in the public

L - China’s push for unionization of Foreign Investment Enterprises

Political factor The Chinese government its increasingly open market to foreign investors by reducing the barriers of entry. In 2010, the State Council of China has altered the foreign investment policies, encouraged and supported the foreign investment on the service sector, especially the labour intensive but environmental friendly business in low developed central or western China .
In 2009, the government permitted the foreign investors to set up partnership business with local firms rather than formerly approved options of joint venture and wholly owned.
But, the current government and communist party are working to ease the social inequality. The minimum wage and annual income protection have been approved and increased in China at present.

Economic factor
At present, the Chinese economy has partly recovered from previous strike of global economic crisis. With sizable fiscal stimulus in public sector and release of massive lending in recent years, the growth of Gross Domestic Product is nearly 8%; the growth rate of industrial production is much lower than former years, and the price level for foods and producers rose largely over the expectations The total values of export which occupied key shares in the GDP, is still staying in downturn that less