1. What do you think of Walmart’s green initiatives? Will it ever be able to achieve the reputation of being environmentally friendly? Discuss.

Wal-Mart prosecutes green initiatives is striving to transform itself into a company that’s seen as environmentally friendly. Wal-Mart’s green initiatives consist of completion of the purpose, enhancing the visibility of the brand, and getting more investments. Wal-Mart’s green initiatives are to complete the purpose of the company. Wal-Mart main purpose is to protect the environment. Wal-Mart’s green initiatives could improve marketing by catching the attentions from green-minded customers. This could lead to the increasing in profit for Wal-Mart’s company. Besides that, Wal-Mart’s green initiatives may create new business market all over the world as nowadays many of the suppliers are not focusing on produce products that are environmentally friendly but benefits that they will get soon. Apart from that, Wal-Mart’s green initiatives may enhance connections. This is in light of the fact that the products would give benefits to the customers and then become popular product among the other products and soon will lead to enhance connections. On the other hand, Wal-Mart’s green initiatives may enhance the visibility of the brand owing to the product is giving many benefits to the customers and this will lead to get more attentions from either customers or suppliers and soon image will also involuntary enhance. Therefore, the company will get many investments from the other organizations and collaborating with Wal-Mart’s company. As a consequence, the company will be acquainted with many others entrepreneur and then the company will be able to earn more money. Lastly, the company may open up the market.

Yes, it will ever be able to achieve the reputation of being environmentally friendly as Wal-Mart put all the efforts to persuade its suppliers to cut greenhouse gas emissions from the supply chain and Wal-Mart had collaborating with many other organizations. In addition, Wal-Mart’s company is a wide-ranging company, so that the company is able to use the existing resources and power to influence various organizations to make a substantial contribution to green initiatives.

Wal-Mart had a great and well concept, objectives and plans to set up the green initiatives market. If the company has a good image, the customers will stand by and this will lead to success. It is good to promote environmental awareness.

2. Why do you think suppliers might be reluctant to be involved in this initiative? How might that reluctance be addressed? Although it said supplier participation was not mandatory, does Walmart appear to be “forcing” suppliers to participate?

-As Wal-Mart is quite powerful in the commercial circles, so suppliers thought collaborating will Wal-Mart will get benefit from there.
Maybe suppliers hesitate is expense the profit for without damaging the environment.
There will be a greater risk, because don’t know the customer accept or not.
Fear of failure, No gain instead loss more. Supplier need to invested more money in the project, If the project comes to a failure, this may causes the supplier to suffer or lose in the related project.
Secondly, supplier think Wal-Mart don not have good qualification. So they do not have agreement among themselves
- The suppliers may be collaborating with other stakeholders to resist Wal-Mart.
Guarantee to earn, will not lose money. For example: They can make a Contract.
Do Survey and report first, let them know there have market or not/manufacture samples for people try.
Guarantee the quality of products.
A small number of human resources to complete the product, it can reduce the cost of the production process.
Moreover, mutual interest to each other can be obtained from this transaction . For the example, Wal-Mart may give more profit to supplier. Then, supplier will have the confidence to feel that the project can got more profit. As a result, supplier would willing to invest in the project.
Therefore, good reputation in the business community is important. For the example, if the reputation of company is good, people will not hesitate to cooperate with them.
On the other hand, give more trust to supplier, show the talent and effectiveness of the company to supplier. However, the most important is the company’s image and frame in the business community, if the company is to give people a bad image, there would no any supplier to invest, because we all believe that the final outcome will be lost.

-No, Wal-Mart does not appear to be ‘forcing’ suppliers to participate.
Suppliers hesitate if not support, Wal-Mart may lose a lot of opportunities for cooperation, because Wal-Mart has control of all market. The first example, environmental market, there will lose a lot of opportunity to earn money.
In the other way, the Wal-Mart did not threaten to them anything life or money. Wal-Mart has provide choices to supplier, supplier can choose want or don’t want to invest in this project.

3. Why do you think it’s important for Walmart to collaborate with other green-minded organizations?

Wal-Mart and other green-minded organizations where you can a lot of knowledge, and can also exchange knowledge together. The things we want to research and development is becoming more perfect and more concreteness. After discussion, coordination and exchange of views on cooperation, so that the items become more solid. Has certain items will certainly attract many customers. Once customers understand this brand really, this brand, they will have confidence. Together, it will be able to establish a new market. The two sides can get to the interests of both sides.

The green-minded organization may have to improve the technology and technology R & D and technology. Wal-Mart in this regard, but simply are inexperienced. Because he was just a retailer, so the two parties once the co-operation can help each other out. Like for example, Wal-Mart can provide a lot of money, manpower and want to research and development of equipment materials. And green organizations that they have the talent and the necessary equipment to research and development of state-of-the-art equipment. This environmentally friendly technology to the highest peak, the heavy two rooms can be a win-win situation.
Wal-Mart or green tissue two parties which have a concept or idea, they will be able to sit down and discuss the views. This saves a lot of time and money. Like for example, we do not need to waste time to find talent to provide us with the concept of the idea, which saves a lot of time. There if we hire professional talent, we need to give him a reward, which also left a lot of money.
Green-minded organizations they are environmental organizations. However, they must have the environmental protection of trademarks and labels. In addition you can protect items of environmental protection and practicality. Also has the environmental protection of trademarks after review, inspection, evaluate eligibility verification to prove that the goods are environmentally friendly nature. Of course, has tagged items will be no harm to human health. This leaves the customer with more peace of mind, it is confidence in these commodities.

4. What could other organizations learn from Walmart’s green initiatives?

Other organizations can learn from Wal-Mart’s green initiatives is protect the environment. They would set targets and expectations that can be completed, produce product that environmentally friendly, sharing vision with partnership, do not force the suppliers and partnership that reluctant, and kindly used the best expression for the level of understand and benefit of the goods to convince supplier and partnership. They had already set three environmental sustainability goals and expectation to be success. First, they are examining to being supplied 100% by renewable energy. This is includes producing their own energy at their store and facilities, reducing greenhouse gas emissions and making their private fleet of lorry more efficient. The second goal is to create zero waste. They are hope a day when there are no dumpsters behind their stores and clubs, and no landfills containing their throwaways. Besides that, they have also produce packaging reduction, produce reusable bags to reducing plastic bag waste around the globe, and electronics recycling to helping customers reduce waste. Third, is to sell products that sustain people and environment. They believe any family should have to choose between products that are more sustainable and products they can afford. They are promised to working with suppliers, government and non-governmental organizations to make the products we sell better and more affordable for everyone. This is includes sustainable agriculture, sustainability index, sustainable seafood, and fair trade. In addition, all of the products that produce by Wal-Mart are environmentally friendly, because the product of the first considerations of them is protection environmental and making the entire product becomes reusing product. They are committed to form a directly partnerships between farmers and markets, it can reduce food waste, encourage farmers to optimize production and sustainably sourcing key agricultural products. Strengthening local farmers and economies, while supply our customers access to affordable, high-quality food. Next, sustainable index to developing sustainable standard products is improving the sustainability of the products customers love. Reduce cost, improve product quality and create a more efficient supply chain, and strengthen customer trust in Walmart. Another one is sustainable seafood. The company will continue to work closely with all seafood suppliers and collaborated with the Sustainable Fisheries Partnership to ensure third-party certification. Next, Sam’s Club became the first mass-market retailer in the U.S. to offer Fair Trade Certified bananas. Fair trade is also includes scholarships for workers and their children to pursue higher education.

Apart from this, Sam Walton is a leader in Walmart Company, who inspires us to achieve the next level of success. He was share vision for the company with associates in a way that was unheard of in the industry. He had a successful companies with their partners and be fully confident of that this partnership made Walmart great.

Furthermore, they do not force the suppliers that reluctant. They used positive way to solve all the problem and reluctant to force any supplier or partnership to suit with them and kindly used the best expression for the level of understand and benefit of the goods to convince supplier and partners in favor of their proposal and voluntary cooperation with them. Lastly, Walmart Company has a lot of benefit and way of doing business to let other organization learned. Because, they are always take care of the surrounding environment and reduction greenhouse gas emissions while produce products.

DBS 5018- Business Management

Trimester 2, 2012/2013

Group Assignment

Lecturer: NO | STUDENT’S NAME | SID | SIGNATURE | 1 | | | | 2 | | | | 3 | | | | 4 | | | | 5 | | | | 6 | | | |
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