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Walmart

In: Business and Management

Submitted By akanhjo
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Company description, what is Wal-Mart?
Wal-Mart is an American retailer that sells groceries to people on a worldwide scale. Each week Wal-Mart has more than 245 million customers and members visiting their more than 11,000 stores that are spread over 27 countries. To run a corporation this big more than 2,2 million people are employed by Wal-Mart. All this is accomplished since the first store opening in 1962 in USA (Wal-Mart 2015).

It has taken Wal-Mart five decades to reach their market position and the success can be devoted to Wal-Mart’s philosophy and cornerstone of business; delivering low prices to their customers and Wal-Mart is operating with slogans like; “Always low prices, always.” and “Every day low price”. Furthermore Wal-Mart operates with great availability in products and therefore Wal-Mart operates with supercentres with square feet area around 182.000 each. This means that a one-stop shopping experience is offered to all customers at all times as Wal-Mart centres are open 24/7 (Wal-Mart 2015).

Wal-Mart offer its customers unique low prices like no competitors and this is due to their unique supply chain management. One important element in delivering cheap prices to customers is to cut links in the supply chain and Wal-Mart has managed this well. In the 1980’s Wal-Mart offered vendors and suppliers long-term partner- and relationships by purchasing huge volumes in exchange of low prices. From here suppliers worked in collaboration on managing the inventory of Wal-Mart to meet customer demands. Now Wal-Mart relies on a sophisticated information technology system that allows Wal-Mart to forecast demand, track and predict inventory and more. From a store level Wal-Mart can collect all sorts of data on goods and then load information to a central database, which all suppliers have access to and here suppliers can offer goods at the...

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