Wal-Mart’s strategy
The big retailer Wal-Mart, has made huge profits for many years. People like it, because they offer the low price of product and many things consumer can buy in one store. However, There are criticizes about Wal-Mart, which some manufactory shut down, because they were unable to survive when Wal-Mart takes away their market. The film " Is Wal-Mart Good for American?" by PBS, it does not strongly criticize on the Wal-Mart’s behavior. Low wage, pollution aboard and bad healthcare coverage, those were covered briefly in the film. It leaved a space for audience to discuss whether Wal-Mart is good or not for American.
The Wal-Mart’s strategy to win the market share was to sell product at lowest price, which emerging countries like China were willing to provide the low cost of labor and low living standard to attract corporation to come. Comparing Chinese manufactories and American manufactories, cheap labor in China seems as the best way for Wal-Mart to make profits. In the 90s, the phenomenon of global retailer has been focusing to produce product in Chinese market. Thousands of investor and manufactories came to this potential market, and was willing to invest huge capital to build manufactories from the ground. It really helps Chinese economy reaching boom until present, and because multinational corporation like Wal-Mart, people can have job and better life.
However, after watched the film, my perspective about Wal-Mart has changed from a cheap and convenient market to an immoral corporation manipulated vulnerable groups or emerging countries. When Wal-Mart was doing business with other manufactory firms, it was not a negotiation. Whatever Wal-Mart offered, these manufactories have to accept it. It seems like the order, not business I thought it should be. In general, business between two party should be treated fairly and speak freely about